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Woowup
500 GlobalFounded 2015 · 44 employees on LinkedIn · 1 known investors
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WoowUp is an omnichannel marketing CRM built for retail brands and ecommerce businesses, offering customer database management, segmentation, and campaign tools. It serves over 300 brands across Latin America.
Founders & leadership
Woowup was founded in 2015 by Enrique Novomisky and Martin Biegun.
EN
Enrique NovomiskyCo-FounderEnrique Novomisky is a Software Engineer who co-founded WoowUp, an omnichannel marketing CRM serving retail and ecommerce brands in Latin America. He previously co-founded Accendra, an Argentine software firm, which was acquired by Globant in 2008, and worked as a project manager on internet banking systems at Galicia Bank; he holds a degree in Software Engineering from the University of Buenos Aires.
MB
Martin BiegunCo-FounderMartin Biegun is a marketing professional with extensive experience in digital marketing, social media strategy, and campaign management across Latin America, including roles in marketing management, lead generation, and business development for IT companies.
Investors · 1
500 Globallisted by 500 GlobalPalo Alto · $150K
How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
Frequently asked questions
- What does Woowup do?
- WoowUp is an omnichannel marketing CRM built for retail brands and ecommerce businesses, offering customer database management, segmentation, and campaign tools. It serves over 300 brands across Latin America.
- Who founded Woowup?
- Woowup was founded by Enrique Novomisky, Martin Biegun in 2015.
- Who are Woowup's investors?
- Woowup's investors include 500 Global.