Who founded Woolchemy?

Woolchemy was founded by Derelee Potroz-Smith, Angela Potroz.

Who are Woolchemy's investors?

Woolchemy's investors include Booster Innovation Fund, Creative HQ — The Incubator, Even Capital, Pacific Channel.

Woolchemy

4 known investors

Find your way into Woolchemy

641 people in our graph share verified history with the Woolchemy team — schools, employers, funds. One of them is your warm intro.

Craig Douglasunlockedknows Derelee Potroz-Smith · together at Bank of New Zealand (overlapped)

×3knows the team · via Kimberly-Clark

knows the team · via Auckland University of Technology

×3knows the team · via DFS Group Limited

×4knows the team · via Bank of New Zealand

Woolchemy develops natural wool-based materials for hygiene products like diapers, positioning an alternative to petroleum-based absorbent materials. The company targets personal care product manufacturers seeking sustainable, high-performance materials for consumer markets.

Circular Economy Consumer New Materials

Founders & leadership

Derelee Potroz-Smith CEO & FounderDerelee Potroz-Smith founded Woolchemy after a career in enterprise software development, where she worked on business process optimization; she later returned to her background in farming in New Zealand to develop wool-based materials for hygiene products.

Angela PotrozCo-founder

Alana Cheape Head of Product & MarketingAlana Cheape spent 13 years at Kimberly-Clark leading brand strategy and innovation across FMCG markets in New Zealand, Europe, and Asia, before serving as Chief Product & Marketing Officer at an FMCG-adjacent startup where she contributed to business building, partnerships, and capital raising activities.

Board

Richard CutfieldBoard Chair

Investors · 4

Booster Innovation Fundlisted by Booster Innovation FundWellington

How we know: Booster Innovation Fund's portfolio page · Not right? Tell us

Creative HQ — The Incubatorlisted by Creative HQ — The IncubatorWellington

How we know: Creative HQ — The Incubator's portfolio page · Not right? Tell us

Even Capitallisted by Even Capital

How we know: Even Capital's portfolio page · funding news · Not right? Tell us

Pacific Channellisted by Pacific ChannelAuckland

How we know: Pacific Channel's portfolio page · funding news · Not right? Tell us

Funding

SEC filings, press & company announcements

Undisclosed amountseed roundMar 2023
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Woolchemy raises $1.5M in seed roundwoolchemy.com · Mar 2023

Frequently asked questions

What does Woolchemy do?: Woolchemy develops natural wool-based materials for hygiene products like diapers, positioning an alternative to petroleum-based absorbent materials. The company targets personal care product manufacturers seeking sustainable, high-performance materials for consumer markets.
Who founded Woolchemy?: Woolchemy was founded by Derelee Potroz-Smith, Angela Potroz.
Who are Woolchemy's investors?: Woolchemy's investors include Booster Innovation Fund, Creative HQ — The Incubator, Even Capital, Pacific Channel.