Winware
AcquiredFounded 2024 · 10 employees on LinkedIn · 2 known investors
Find your way into Winware
Winware is a platform for recruiting research participants and capturing user feedback on product designs. It enables companies to source testers with specified criteria and gather insights from customers or internal stakeholders.
Also known as Winware.ai
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Winware operates a research platform for business-to-business customer and product research. The service recruits qualified participants sourced from LinkedIn, runs AI-moderated research sessions with them, and synthesizes the resulting feedback into written insights. Participants can be targeted on criteria such as job title, company size and industry, and are further filtered with screener questions; every recruited participant is LinkedIn-verified and their profile is visible to the customer, which the company positions as an alternative to anonymous respondent panels.
Alongside sourced participants, teams can run studies with their own customers or internal stakeholders to collect feedback on designs. The AI moderator asks follow-up questions during sessions, which Winware presents as a middle ground between scheduled moderated interviews and unmoderated testing. Outputs include an AI-generated summary of the research containing participant quotes, highlight clips and recommended actions.
The platform is aimed at two primary use cases: product and user-experience research, and marketing message testing across assets such as homepages, landing pages, videos, blog posts, social posts, ad creative and one-page PDFs.
Business model
Winware provides a self-serve research platform, offered with a free trial and published pricing, that combines participant recruitment with AI-moderated sessions and automated synthesis.
Latest developments
ProductPlan announced its acquisition of Winware.ai, describing the combination as the basis for an AI-driven product intelligence platform.
▸Full profile — market position, technology, go-to-market
Market position
Winware emphasizes LinkedIn-verified participants with visible profiles rather than anonymous panels, and AI moderation intended to produce deeper insight than unmoderated testing without the scheduling overhead of live moderated interviews.
Technology
The product uses an AI moderator that conducts research sessions and asks follow-up questions, plus AI analysis that synthesizes session results into summaries with quotes, highlight clips and recommendations. Participant identity is validated through LinkedIn profiles and screener questions.
Go-to-market
The company markets directly through its website with a free trial, published pricing and customer testimonials.
Product, UX and marketing teams at companies that sell to business audiences and need feedback from specific professional personas.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsProductPlan announced the acquisition of Winware.ai, stating the intent to create an AI-driven product intelligence platform.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Winwarewinware.ai · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Winware do?
- Winware runs AI-moderated customer and product research with LinkedIn-verified B2B participants.
- Who are Winware's investors?
- Winware's investors include Lorimer Ventures, Oceans Ventures.