Winnin

Winnin operates a cultural intelligence platform that analyzes behavior on social video platforms — including YouTube, TikTok, Instagram, Facebook and Twitch — to help brands determine where consumer demand is emerging and where they can compete. The company positions its approach as a successor to survey-based market research and text-based social listening, arguing that research measures opinions and listening measures conversations while Winnin measures actions, specifically what people watch and how they engage with video content.

The product is organized around four questions: Demand Intelligence (where demand is emerging, including emerging behaviors, unmet needs and cultural shifts intended to surface before they appear in sales data or surveys), Brand Intelligence (where a brand can credibly compete), Territory Intelligence (which communities and cultural territories drive growth), and Share of Attention (whether a brand is winning in culture). Outputs are applied to portfolio strategy, innovation, M&A prioritization and resource allocation. Winnin also publishes reports and intelligence content on topics such as the effects of GLP-1 drugs on the food and beauty industries.