Fundraising Fox

Windsor Circle

Durham, US · Founded 2011 · 3 known investors

Windsor Circle provides data-driven lifecycle and email marketing software for online retailers, using purchase and customer data to power automated campaigns like cart recovery, win-back, replenishment, and best-customer emails. The platform focuses on retention, customer segmentation, and predictive analytics to increase repeat purchases and customer lifetime value for eCommerce brands.

E-commerceMarketing TechRetail Tech

Founders & leadership

Windsor Circle was founded in 2011 by Matthew Williamson.

MW
Matthew WilliamsonFounder
BM
Bradley McGinityNamed on SEC filing

Board

ACAndrew Cleland
Andrew ClelandinBoard directorManaging Director at Comcast Ventures
SW
Scot WingoBoard director
LD
Lister DelgadoBoard director

Investors · 3

Alerion VenturesCharleston
Comcast VenturesNew York · $2M – $15M
IDEA Fund PartnersreportedChapel Hill · $250K – $500K

Reported raises · per SEC filings

Form D private placements

$11.5M disclosed across 5 rounds · 2011–2017

▶$694.2KraisedOct 2017 · 18 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew ClelandDirector
  • Christopher HumphresExecutive Officer, Director
  • Brent HillDirector
  • Scot WingoDirector
  • Matthew WiliamsonExecutive Officer, Director
Offering amount
$694.2K
Amount sold
$694.2K
Minimum investment
$1K
First sale
Oct 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.2MraisedMar 2017 · 15 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scot WingoDirector
  • Bradley McGinityExecutive Officer, Director
  • Andrew ClelandDirector
  • Brent HillDirector
  • Matthew WilliamsonExecutive Officer, Director
Offering amount
$1.2M
Amount sold
$1.2M
Minimum investment
$1.5K
First sale
Mar 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.1MraisedApr 2016 · 15 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew ClelandDirector
  • Scot WingoDirector
  • Matthew WilliamsonExecutive Officer, Director
  • Lister DelgadoDirector
  • Bradley McGinityExecutive Officer, Director
Offering amount
$4.1M
Amount sold
$4.1M
Minimum investment
$5K
First sale
Apr 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.2MraisedAug 2014 · 21 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew ClelandDirector
  • Matthew WilliamsonExecutive Officer, Director
  • Lister DelgadoDirector
  • Bradley McGinityExecutive Officer, Director
Offering amount
$6.3M
Amount sold
$5.2M
Minimum investment
$5K
First sale
Jul 2014
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$325KraisedJan 2012 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • LISTER DELGADODirector
  • MATTHEW WILLIAMSONExecutive Officer, Director
  • BRADLEY MCGINITYExecutive Officer, Director
Offering amount
$450K
Amount sold
$325K
Minimum investment
$5K
Proceeds to insiders
$180K
First sale
Dec 2011
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

Windsor Circle Raises $6.6M in Equity and Debt Funding - FinSMEsfinsmes.com · Apr 2016Windsor Circle secures multimillion-dollar investment to expand predictive marketing platform for retail - Private Equity Wireprivateequitywire.co.uk · Apr 2016Windsor Circle raises $4.1M in new venture round | WRAL TechWirewraltechwire.com · Apr 2016Windsor Circle Raises $5.25M in Series B Financing - FinSMEsfinsmes.com · Aug 2014E-commerce tech firm Windsor Circle raises $5.25 milliondigitalcommerce360.com · Aug 2014Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised | Business Wirebusinesswire.com · Nov 2013

Frequently asked questions

What does Windsor Circle do?
Windsor Circle provides data-driven lifecycle and email marketing software for online retailers, using purchase and customer data to power automated campaigns like cart recovery, win-back, replenishment, and best-customer emails. The platform focuses on retention, customer segmentation, and predictive analytics to increase repeat purchases and customer lifetime value for eCommerce brands.
Who founded Windsor Circle?
Windsor Circle was founded by Matthew Williamson in 2011.
Who are Windsor Circle's investors?
Windsor Circle's investors include Alerion Ventures, Comcast Ventures, IDEA Fund Partners.
How much funding has Windsor Circle raised?
Windsor Circle has disclosed $11.5M raised across 5 rounds.
Where is Windsor Circle headquartered?
Windsor Circle is headquartered in Durham, US.