Fundraising Fox

Wiliot

264 employees on LinkedIn Β· 12 known investors

Wiliot manufactures battery-free Bluetooth sensors for supply chain visibility and develops AI-powered platform software that converts continuous sensing data into real-time supply chain intelligence.

Also known as Wiliot Ltd

Investors Β· 12

Also in the syndicate Β· 3

Avery DennisonSamsungSoftBank Vision Fund 2lead

Funding

SEC filings, press & company announcements

$275M disclosed across 2 of 4 rounds Β· 2019–2026

Source: company announcements and press reports β€” follow each round's link for the claim.

Company profile

researched Aug 2026

Wiliot develops battery-free, postage-stamp-sized sensor tags called IoT Pixels together with the network infrastructure and cloud software needed to turn their signals into supply chain data. The tags harvest energy from ambient Wi-Fi, cellular and Bluetooth radio signals and transmit readings such as location, temperature, humidity, light, fill level, motion and proximity. Each IoT Pixel contains an ARM Cortex-M0+ processor core, Bluetooth Low Energy connectivity, about 1 kB of non-volatile memory and antennas for both communication and energy harvesting; dual-band variants add ISM band connectivity. Off-the-shelf bridges and gateways wake nearby pixels with radio signals, collect their data and forward it to Wiliot's cloud platform.

The company positions its offering as a "Physical AI" or ambient IoT platform in which continuous sensing data is processed by purpose-built AI and machine learning models to produce alerts, analytics and dashboards. Packaged solutions cover inventory intelligence (scan-free cycle counting), automated receiving, reusable asset tracking, automated shipment verification and temperature/dwell-time monitoring, targeted at grocery, general retail, post and parcel, and quick-service restaurant operations. Wiliot contrasts its continuous, scan-free approach with RFID and barcode systems, which it characterizes as creating choke points at fixed read points.

Wiliot's tags have been applied to shipping crates used by agricultural suppliers, to visibility over perishable goods and inventory, and to consumer-facing use cases such as sensing when a consumable is near end of life or how many wash cycles a garment has had. The company has stated intentions to extend into pharmaceuticals and apparel.

Founding story

Wiliot was founded in 2017 in Israel by Tal Tamir, Yaron Elboim and Alon Yehezkely, who previously led millimeter-wave company Wilocity and sold it to Qualcomm in 2014; the founding team consisted of wireless engineers from that company.

Business model

Wiliot supplies low-cost IoT Pixel tags and network hardware together with a cloud platform; press coverage of its 2021 financing described a planned transition to a SaaS "sensing as a service" model plus licensing of its chip designs to third-party manufacturers so others can build additional tag form factors.

Revenue is generated through licensing of the company's cloud software and software-as-a-service subscriptions for the data and analytics derived from its sensors, alongside a chip hardware licensing model.

Traction

Named customers and deployments include Israeli supermarket chain Shufersal, its first large public customer in June 2022, and Royal Mail, which digitized core delivery assets for asset visibility. Case studies cover online and grocery retailers. Walmart deployments were reported in late 2025. The Japan Research Institute has run food-loss reduction trials using Wiliot tags. The company cites over 180,000 assets located in one solution area and inventory accuracy above 99%.

Latest developments

Announced a collaboration with AT&T Business addressing international enterprise demand for Physical AI in supply chains and a partnership with CISC to advance high-volume production of its battery-free IoT Pixels. Press reports in October and November 2025 described Walmart deploying sensors to support inventory tracking and AI initiatives.

β–ΈFull profile β€” market position, technology, go-to-market, geography, history, risks & controversies

Market position

Positions itself as a full-stack supply chain intelligence platform and an alternative to RFID and barcode-based tracking, in the emerging ambient IoT category; recognized by industry analysts and media including Gartner, the Wall Street Journal, Fast Company and WIRED.

Item-level, scan-free continuous sensing from battery-free tags priced at under ten cents, combined with an integrated cloud AI layer, versus fixed-read-point RFID infrastructure.

Technology

Battery-free printed sensor tags that harvest energy from ambient Wi-Fi, cellular and Bluetooth radio signals, built around an ARM Cortex-M0+ core, Bluetooth Low Energy radio, 1 kB non-volatile memory and dual antennas, with dual-band ISM options and unit costs reported at under 10 cents. A battery-assisted, business-card-sized version providing continuous connectivity launched in June 2022. Sensor data flows through bridges and gateways to a cloud platform where AI/ML models and agents generate insights. As of 2022 the company was assignee of 66 patents covering weak-source energy harvesting, ultra-low-power computing, thin flexible form factors and related cloud services. Products carry Bluetooth qualification (QDID 166091), FCC, CE/RED, ARIB and RCM/ACMA certifications and SOC 1/SOC 2 attestations.

Go-to-market

Direct enterprise sales through regional sales organizations in North America and EMEA, supported by demo requests, webinars, industry events and a partner ecosystem; recent announcements include a collaboration with AT&T Business and a manufacturing partnership with CISC for high-volume IoT Pixel production.

Enterprises in grocery, general retail, e-commerce, post and parcel, quick-service restaurants, food and agriculture supply chains, with stated ambitions in pharmaceuticals and apparel.

Geography

Headquartered in Caesarea, Israel, with customer operations in San Diego and additional offices in California, Texas, Arkansas, New York, London, Portugal, Ukraine, Australia and Taiwan; area served is worldwide.

History

Founded in 2017 and based in Caesarea, Israel. A $30 million Series B round closed in 2019 with Amazon, Avery Dennison and Samsung joining Series A investors. In July 2021 the company raised a $200 million Series C led by SoftBank Vision Fund 2 with participation from existing investors, alongside plans for a SaaS pivot and chip licensing. In June 2022 it launched a battery-assisted IoT Pixel and began its first large public deployment with Shufersal. The product line has since been repositioned around a "Physical AI" platform, with partnerships including CISC for volume tag production and AT&T Business for international enterprise demand.

Risks & controversies

The company's Wikipedia article carries a notice that it contains paid contributions and may need cleanup to comply with neutral point of view policies.

Compiled by commissioned research from 7 cited public sources β€” announcements, filings, and press listed under research sources below.

Key figures

latest reported
Assets locatedJan 2026180,000 assets
EmployeesJan 2022130 people
FoundedJan 2017Founded 2017 in Israel
IoT Pixel unit costJan 2022less than 10 cents per tag
Patents assignedJan 202266 patents

Company-reported or press-reported figures, each dated to when it was claimed β€” not independently audited.

Founder mafia

2 people who came through Wiliot went on to found or lead other companies.

Competitors Β· 6

by search overlap
Link Labs78 shared keywordsLink Labs builds IoT-based real-time location and asset-tracking systems that provide indoor and outdoor visibility of equipment, inventory, and personnel for manufacturing and logistics operations. Its platform combines multiple location technologies with sensor-equipped tags to monitor location, condition, and behavior of enterprise assets.
Blecon73 shared keywordsBlecon turns the Bluetooth in frontline workers' existing devices into an asset-tracking network, capturing location and sensor data via BLE tags without installing readers or gateways. It offers logging tags for offline data capture, configurable alerts and rules (Blecon Track), and network/hotspot infrastructure that integrates with cloud platforms for operational asset tracking.
Pointr64 shared keywordsPointr is a global technology provider of indoor mapping and positioning solutions that enables businesses to create location-based experiences and improve operations within physical spaces. The company serves enterprise clients including Fortune 100 companies across retail, airports, and exhibition centers.
Radiantrfid64 shared keywordsRadiant provides IoT-based asset management and life safety software that tracks fixed and physical assets using RFID, BLE, GPS, and barcode technologies without requiring upfront hardware infrastructure. It serves enterprises and large industrial organizations, offering asset tracking, loss prevention, audit compliance, and employee safety tools such as mustering and contact tracing that integrate with ERP systems.
Silicon Labs58 shared keywordsThis page lists authorized sales representatives and distributors for Silicon Labs (Silabs), a semiconductor company, across the Americas, Europe, and Asia-Pacific. It provides contact details and office locations for partners such as Arrow Electronics, Digi-Key, and Braemac who distribute its products.
ArrowPoint55 shared keywordsCisco provides networking, data center, and security technology for enterprises, including infrastructure to run traditional and AI workloads and tools to keep organizations running against cyberattacks and outages. Its platform connects networking devices and monitors security events across corporate networks.

Companies competing with Wiliot for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline Β· 17

launches, deals, and filings
Jan 2026
Collaboration with AT&T Business

Wiliot announced a collaboration with AT&T Business tied to international enterprise demand for Physical AI in supply chains.

source β†—

Jan 2026
Partnership with CISC for high-volume IoT Pixel production

Wiliot and CISC partnered to advance high-volume production of Wiliot's battery-free IoT Pixels.

source β†—

Nov 2025
Walmart deploys sensors for inventory tracking

Trade and business press reported Walmart deploying sensors to boost inventory tracking and AI efforts, and stepping up automation with labour-saving sensors.

source β†—

Jan 2024
Progressive Grocer Impact Awards 2024 β€” Ambient IoT Food Safety Initiative

source β†—

Jan 2024
VIP Awards North America 2024 β€” Best Distribution Center Innovation

source β†—

Jan 2023
Fast Company Next Big Things in Tech 2023

source β†—

Jan 2023
GLOMO Award, MWC Barcelona 2023 β€” Best Mobile Innovation for Climate Action

source β†—

Jan 2023
TIME Best Inventions of 2023

Wiliot Ambient IoT Pixels for real-time carbon footprinting named to TIME's list of the Best Inventions of 2023.

source β†—

Jun 2022
Shufersal becomes first large public customer

Israeli supermarket chain Shufersal became Wiliot's first large publicly disclosed customer.

source β†—

Jun 2022
Battery-assisted IoT Pixel tags launched

Launched a business-card-sized, battery-assisted version of the IoT Pixel providing continuous connectivity.

source β†—

Jan 2022
Frost & Sullivan European Passive BLE-based IoT Solutions Customer Value Leadership Award

source β†—

Jan 2022
Frost & Sullivan North American Battery-free Bluetooth Low Energy Tag Technology Innovation Leadership Award

source β†—

Jan 2022
SXSW Innovation Awards finalist, Smart Cities, Transportation & Delivery

source β†—

Jul 2021
Wiliot raises $200M Series C led by SoftBank Vision Fund 2

Series C financing of $200 million led by SoftBank's Vision Fund 2 with participation from all previous investors, including Grove Ventures; announced alongside plans for a "sensing as a service" SaaS model and licensing of its chip technology to third parties.

$200M source β†—

Jan 2021
Winner, FDA Low- or No-Cost Food Traceability Challenge

source β†—

Jan 2019
$30M Series B from Amazon, Avery Dennison and Samsung

Wiliot closed a $30 million Series B round with Amazon, Avery Dennison and Samsung joining Series A investors Norwest Venture Partners, 83North, Grove Ventures, Qualcomm Ventures and M Ventures.

$30M source β†—

Jan 2019
Winner, CableLabs Innovation Showcase

source β†—

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

β–ΈResearch sources Β· 7

primary sources listed

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Wiliot do?
Israeli-American company making battery-free Bluetooth IoT Pixel sensors and a cloud AI platform for supply chain visibility.
Who are Wiliot's investors?
Wiliot's investors include 83North, Cerity Partners Ventures, Grove Ventures, M Ventures, Maersk Growth, Norwest Venture Partners, Qualcomm Ventures, SoftBank Vision Fund and 1 more.
How much funding has Wiliot raised?
Wiliot has disclosed $275M raised across 2 of its 4 known rounds.