Wiliot
264 employees on LinkedIn Β· 12 known investors
Wiliot manufactures battery-free Bluetooth sensors for supply chain visibility and develops AI-powered platform software that converts continuous sensing data into real-time supply chain intelligence.
Also known as Wiliot Ltd
Investors Β· 12
Also in the syndicate Β· 3
Funding
SEC filings, press & company announcements$275M disclosed across 2 of 4 rounds Β· 2019β2026
- $75MraisedApr 2026 Β· 2 sources
Avery Dennison
Source β - $200MraisedJul 2021 Β· 2 sourcesSource β
Source: company announcements and press reports β follow each round's link for the claim.
Company profile
researched Aug 2026Wiliot develops battery-free, postage-stamp-sized sensor tags called IoT Pixels together with the network infrastructure and cloud software needed to turn their signals into supply chain data. The tags harvest energy from ambient Wi-Fi, cellular and Bluetooth radio signals and transmit readings such as location, temperature, humidity, light, fill level, motion and proximity. Each IoT Pixel contains an ARM Cortex-M0+ processor core, Bluetooth Low Energy connectivity, about 1 kB of non-volatile memory and antennas for both communication and energy harvesting; dual-band variants add ISM band connectivity. Off-the-shelf bridges and gateways wake nearby pixels with radio signals, collect their data and forward it to Wiliot's cloud platform.
The company positions its offering as a "Physical AI" or ambient IoT platform in which continuous sensing data is processed by purpose-built AI and machine learning models to produce alerts, analytics and dashboards. Packaged solutions cover inventory intelligence (scan-free cycle counting), automated receiving, reusable asset tracking, automated shipment verification and temperature/dwell-time monitoring, targeted at grocery, general retail, post and parcel, and quick-service restaurant operations. Wiliot contrasts its continuous, scan-free approach with RFID and barcode systems, which it characterizes as creating choke points at fixed read points.
Wiliot's tags have been applied to shipping crates used by agricultural suppliers, to visibility over perishable goods and inventory, and to consumer-facing use cases such as sensing when a consumable is near end of life or how many wash cycles a garment has had. The company has stated intentions to extend into pharmaceuticals and apparel.
Founding story
Wiliot was founded in 2017 in Israel by Tal Tamir, Yaron Elboim and Alon Yehezkely, who previously led millimeter-wave company Wilocity and sold it to Qualcomm in 2014; the founding team consisted of wireless engineers from that company.
Business model
Wiliot supplies low-cost IoT Pixel tags and network hardware together with a cloud platform; press coverage of its 2021 financing described a planned transition to a SaaS "sensing as a service" model plus licensing of its chip designs to third-party manufacturers so others can build additional tag form factors.
Revenue is generated through licensing of the company's cloud software and software-as-a-service subscriptions for the data and analytics derived from its sensors, alongside a chip hardware licensing model.
Traction
Named customers and deployments include Israeli supermarket chain Shufersal, its first large public customer in June 2022, and Royal Mail, which digitized core delivery assets for asset visibility. Case studies cover online and grocery retailers. Walmart deployments were reported in late 2025. The Japan Research Institute has run food-loss reduction trials using Wiliot tags. The company cites over 180,000 assets located in one solution area and inventory accuracy above 99%.
Latest developments
Announced a collaboration with AT&T Business addressing international enterprise demand for Physical AI in supply chains and a partnership with CISC to advance high-volume production of its battery-free IoT Pixels. Press reports in October and November 2025 described Walmart deploying sensors to support inventory tracking and AI initiatives.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as a full-stack supply chain intelligence platform and an alternative to RFID and barcode-based tracking, in the emerging ambient IoT category; recognized by industry analysts and media including Gartner, the Wall Street Journal, Fast Company and WIRED.
Item-level, scan-free continuous sensing from battery-free tags priced at under ten cents, combined with an integrated cloud AI layer, versus fixed-read-point RFID infrastructure.
Technology
Battery-free printed sensor tags that harvest energy from ambient Wi-Fi, cellular and Bluetooth radio signals, built around an ARM Cortex-M0+ core, Bluetooth Low Energy radio, 1 kB non-volatile memory and dual antennas, with dual-band ISM options and unit costs reported at under 10 cents. A battery-assisted, business-card-sized version providing continuous connectivity launched in June 2022. Sensor data flows through bridges and gateways to a cloud platform where AI/ML models and agents generate insights. As of 2022 the company was assignee of 66 patents covering weak-source energy harvesting, ultra-low-power computing, thin flexible form factors and related cloud services. Products carry Bluetooth qualification (QDID 166091), FCC, CE/RED, ARIB and RCM/ACMA certifications and SOC 1/SOC 2 attestations.
Go-to-market
Direct enterprise sales through regional sales organizations in North America and EMEA, supported by demo requests, webinars, industry events and a partner ecosystem; recent announcements include a collaboration with AT&T Business and a manufacturing partnership with CISC for high-volume IoT Pixel production.
Enterprises in grocery, general retail, e-commerce, post and parcel, quick-service restaurants, food and agriculture supply chains, with stated ambitions in pharmaceuticals and apparel.
Geography
Headquartered in Caesarea, Israel, with customer operations in San Diego and additional offices in California, Texas, Arkansas, New York, London, Portugal, Ukraine, Australia and Taiwan; area served is worldwide.
History
Founded in 2017 and based in Caesarea, Israel. A $30 million Series B round closed in 2019 with Amazon, Avery Dennison and Samsung joining Series A investors. In July 2021 the company raised a $200 million Series C led by SoftBank Vision Fund 2 with participation from existing investors, alongside plans for a SaaS pivot and chip licensing. In June 2022 it launched a battery-assisted IoT Pixel and began its first large public deployment with Shufersal. The product line has since been repositioned around a "Physical AI" platform, with partnerships including CISC for volume tag production and AT&T Business for international enterprise demand.
Risks & controversies
The company's Wikipedia article carries a notice that it contains paid contributions and may need cleanup to comply with neutral point of view policies.
Compiled by commissioned research from 7 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Founder mafia
2 people who came through Wiliot went on to found or lead other companies.
Competitors Β· 6
by search overlapCompanies competing with Wiliot for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 17
launches, deals, and filingsWiliot announced a collaboration with AT&T Business tied to international enterprise demand for Physical AI in supply chains.
Wiliot and CISC partnered to advance high-volume production of Wiliot's battery-free IoT Pixels.
Trade and business press reported Walmart deploying sensors to boost inventory tracking and AI efforts, and stepping up automation with labour-saving sensors.
Wiliot Ambient IoT Pixels for real-time carbon footprinting named to TIME's list of the Best Inventions of 2023.
Israeli supermarket chain Shufersal became Wiliot's first large publicly disclosed customer.
Launched a business-card-sized, battery-assisted version of the IoT Pixel providing continuous connectivity.
Series C financing of $200 million led by SoftBank's Vision Fund 2 with participation from all previous investors, including Grove Ventures; announced alongside plans for a "sensing as a service" SaaS model and licensing of its chip technology to third parties.
$200M source β
Wiliot closed a $30 million Series B round with Amazon, Avery Dennison and Samsung joining Series A investors Norwest Venture Partners, 83North, Grove Ventures, Qualcomm Ventures and M Ventures.
$30M source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 7
primary sources listed
- Wiliotwiliot.com Β· web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Wiliot do?
- Israeli-American company making battery-free Bluetooth IoT Pixel sensors and a cloud AI platform for supply chain visibility.
- Who are Wiliot's investors?
- Wiliot's investors include 83North, Cerity Partners Ventures, Grove Ventures, M Ventures, Maersk Growth, Norwest Venture Partners, Qualcomm Ventures, SoftBank Vision Fund and 1 more.
- How much funding has Wiliot raised?
- Wiliot has disclosed $275M raised across 2 of its 4 known rounds.
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