Wide Worlds

Wide Worlds is a creator marketing platform for entertainment brands that organizes fans into a managed pool of social content creators. The company handles the full campaign cycle: sourcing and vetting fan creators that fit a given IP, assembling a custom cohort per campaign, supplying approved media and templates, and reviewing content before fans publish it to their own social accounts. Post performance is tracked and fans are paid based on results, with the stated aim of retaining a reusable roster of fan creators a brand can activate for each subsequent release.

The product includes a media library that indexes brand footage by attributes such as people, dialogue and mood so fans can locate clips; AI-assisted creative and editing tools for producing short-form edits; and tracking and reward tooling tied to post performance. Wide Worlds also operates a dashboard where users create and manage "worlds" and a developer environment showing world-level metrics for players and creations. The company frames its positioning around governance issues that keep fan creation outside official marketing — inconsistent quality, uncoordinated activity and unsanctioned IP use — and positions itself as making fan output brand-safe and measurable.

Wide Worlds addresses verticals including film and television, music, gaming, sports, and toys and consumer products, with campaigns keyed to moments such as trailers, season launches and character reveals. Press coverage describes it as building a fan creation and activation platform that lets fans make their own content around entertainment and consumer brand IP in a safe manner.