Whosgood
1 known investors
WhosGood provides AI-driven ESG (Environmental, Social, Governance) analysis and data services for corporate sustainability assessment. The platform delivers ESG data, risk monitoring, ratings, and supply chain management solutions primarily to financial institutions and enterprises seeking to evaluate corporate sustainability performance.
Also known as (주) 후즈굿 · Who's Good · WHO'S GOOD · 후즈굿
Investors · 1
Company profile
researched Aug 2026Who's Good (후즈굿) is a Korean company that applies artificial intelligence and big-data analysis to corporate environmental, social and governance (ESG) information. Its product line spans ESG data collection and processing, an ESG evaluation methodology with published ratings, ESG indices, an ESG platform, a supply-chain risk management (SCRM) solution and an ESG self-assessment survey tool. The ESG platform surfaces daily-updated corporate ESG incidents, risks and related news articles in real time, while the indices business supplies index data and supports client-requested rebalancing.
The company describes itself as a fin-tech social venture that helps institutional investors reduce investment risk by supplying extra-financial information on companies. Its flagship analytics include ESG Incident Analysis, a news-based robo-analyst product covering Korea Exchange listed companies, and ESG Performance Analysis, an annually updated corporate ESG assessment. Reports have been sold through the Who's Good platform and through FactSet.
Founding story
The company was founded in 2014 by Thomas Yoon, who serves as chief executive officer.
Business model
Who's Good sells ESG data, ratings, indices, platform access and supply-chain ESG management software to institutional clients, with analytical reports available for purchase through its own platform and via distribution on FactSet.
Products and reports are commercialized to financial institutions, investors and corporates; ESG Performance Analysis reports are purchasable through the Who's Good platform and FactSet, and a trial request is offered on the website.
Traction
At the time of its 2018 product launch, Who's Good's incident analysis covered all 2,225 Korea Exchange listed companies using 93 Korean media sources, and its ESG Performance Analysis covered 700 listed companies; the company reported working with major banks, asset managers, financial information providers and government organizations.
Latest developments
The company's website presents a product suite covering ESG self-assessment, ESG data, ESG evaluation and ratings lookup, ESG indices, an ESG platform and an SCRM supply-chain solution, along with published evaluation methodology and an ESG rating search.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Who's Good markets itself as Asia's first AI-driven ESG insight provider, with coverage centered on Korea Exchange listed companies.
The company positions itself as an AI-driven ESG insight provider that analyzes dynamic qualitative and unstructured data rather than only the quantitative data used by robo-advisors and trading platforms, automating the process end-to-end from article collection to analysis, and applying SASB-licensed industry materiality weightings alongside domain expertise in the Korean market.
Technology
The platform algorithmizes ESG analysis with artificial intelligence, including natural-language processing of news big data to extract corporate ESG incidents and classify them into seventeen sub-categories, tracking trends over up to five years and visualizing them against stock price movements. Analysis draws on public data from bodies including Korea's Ministry of Environment, Ministry of Employment and Labor, Korean Agency for Technology and Standards, Korea Exchange and Financial Supervisory Service, plus verified corporate reports. The company holds a SASB license to apply its Industry Materiality Map for industry-specific weightings, and builds its framework on GRI Standards, ISO 26000 and CFA corporate governance guidelines.
Go-to-market
Direct sales to financial institutions, investors, corporates and SMEs segmented on the company website, supported by a trial request, newsletter, media and blog content, partner companies, and distribution of research through FactSet.
Financial institutions, institutional investors such as pension funds and asset managers, large corporates and small and medium-sized enterprises; the company states it works with major banks, asset management companies, financial information providers and government organizations in Korea and internationally.
Geography
Headquartered in Seoul, South Korea, with offices at the Seoul International Finance Center (Three IFC), 10 Gukjegeumyung-ro, Yeongdeungpo-gu; coverage focuses on Korean listed companies while the company states it also works with clients internationally.
History
Founded in 2014 by Thomas Yoon in Seoul, Who's Good raised $1 million in a pre-Series A round in early 2018 and launched its news-based ESG Incident Analysis product for investors in November 2018. It has since expanded its offering to include ESG data services, ratings and methodology disclosure, ESG indices, a monitoring platform, a supply-chain ESG risk management solution and an ESG self-assessment tool.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsWho's Good announced ESG Incident Analysis, a news-based risk analysis solution letting financial professionals and investors track corporate ESG risk in real time. The product applies AI to news big data covering all 2,225 Korea Exchange listed companies drawn from 93 Korean media sources, classifying incidents into seventeen sub-categories and visualizing up to five years of incident trends alongside stock price changes.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Whosgoodwhosgood.org · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Whosgood do?
- Who's Good is a Seoul-based provider of AI-driven ESG data, ratings and risk analytics for investors and companies.
- Who are Whosgood's investors?
- Whosgood's investors include Kiwoom Investment.