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Tractive makes GPS trackers and smart collars for dogs and cats that use satellite positioning and cellular (LTE) connectivity to provide worldwide live location tracking, virtual fences, and escape alerts. The devices also offer AI-powered health monitoring for pets, including activity, sleep, vitals, and scratch tracking, sold to pet owners via a subscription model.
Also known as Tractive
Investors · 2
How we know: av.vc · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026The whistle.com domain hosts a Tractive-branded direct-to-consumer store for pet wearables. The product line consists of collar-mounted GPS trackers for dogs and cats, currently the DOG 6, DOG 6 XL and CAT 6 Mini, priced at 69-79 EUR. Core functionality includes live GPS location tracking, virtual fences with escape alerts, and health features covering vitals, activity, sleep, scratch monitoring and early health alerts, with the company describing AI-powered health capabilities on its newer "Smart Trackers".
Hardware specifications advertised include worldwide coverage, waterproof housings (IP68 on the DOG 6 XL), bright LEDs and enhanced sound for locating a pet, battery life of up to two weeks for the dog trackers and up to seven days for the CAT 6 Mini, a round collar design for cat neck comfort, a weight-adjustable safety buckle, and a minimum dog weight of 4 kg for the DOG 6. Devices are paired with the Tractive mobile app on iOS and Android. A subscription is required for tracker functionality, sold via a dedicated subscription plans page. The site also runs a migration offer inviting owners of Fressnapf trackers to obtain a free Tractive device.
Business model
Hardware sold at a low upfront price (69-79 EUR per tracker) combined with a mandatory recurring subscription for tracking and health features, sold directly to consumers online [0].
Tracker device sales plus required subscription plans; the site directs buyers to a subscription plans page and notes a subscription is necessary to use a tracker [0].
Traction
The site cites more than 50,000 reviews at 4.7 out of 5 for its dog tracker and 39,000 reviews at 4.7 out of 5 for its cat tracker, a 4.7/5 app rating on iOS and Android, and use by millions of pet owners [0].
Latest developments
Launch of new "Smart Trackers" — the CAT 6 Mini and DOG 6 XL — adding AI-powered health insights, scratch monitoring, and enhanced LEDs and sound, plus a promotion offering Fressnapf tracker owners a free Tractive device [0].
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as Trustpilot's number one pet tracker brand and states it is used by millions of pet owners worldwide [0].
Combination of GPS tracking with health monitoring features such as vitals, sleep, activity, scratch monitoring and early health alerts, alongside waterproofing, worldwide coverage, multi-day to two-week battery life and comfort-oriented collar design [0].
Technology
Collar-worn GPS trackers with worldwide coverage, virtual-fence geofencing and escape alerts; health sensing covering heart rate/vitals, activity, sleep and scratch monitoring, with AI-based early health alerts; companion iOS and Android app for live tracking [0].
Go-to-market
Direct online sales of trackers and subscriptions, supported by an email newsletter with a 30% discount incentive, celebrity brand ambassadors in several European markets (including dog trainer Martin Rütter, broadcaster Ben Fogle, Sandrine Arcizet, Dani Rovira, Edoardo Stoppa, and Anders & Johanna Lind Bagge), customer testimonials, and a conversion offer for existing Fressnapf tracker owners [0].
Owners of dogs above 4 kg and of outdoor cats who want live location tracking, escape alerts and health monitoring for their pets [0].
Geography
Products are advertised with worldwide tracking coverage and priced in euros; ambassador endorsements reference German, British, French, Spanish, Italian and Swedish audiences [0].
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsPromotion offering owners of a Fressnapf tracker a free Tractive device.
New smart trackers for cats and large dogs offering AI-powered health insights, scratch monitoring, GPS tracking, bright LEDs and enhanced sound.
Addition of scratch monitoring to the smart health monitoring feature set alongside vitals, activity and sleep insights.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Whistlewhistle.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Whistle do?
- Tractive sells subscription-based GPS and health-monitoring trackers for dogs and cats, marketed at whistle.com.
- Who are Whistle's investors?
- Whistle's investors include Alumni Ventures, Slow Ventures.