Whill
4 known investors
WHILL designs and sells personal electric mobility devices, including power wheelchairs and sidewalk scooters (e.g. Model C2, Model F, Model R, Model S), and operates autonomous mobility services such as at airports. Its products target people who need assistance with personal mobility, sold in Japan through retailers and rental spots.
Also known as WHILL · WHILL Inc. · ウィル
Investors · 4
Company profile
researched Aug 2026WHILL is a Japanese personal mobility company that develops and sells short-distance electric mobility devices, marketed in Japan as electric wheelchairs and sidewalk scooters. Its product line comprises the Model C2 flagship, the Model F foldable model designed for transport in a car, the Model R sidewalk scooter positioned as a higher-performance model, and the Model S, a simpler sidewalk scooter.
Alongside product sales, WHILL operates rental and service programs. Devices can be rented through Japan's long-term care insurance scheme, and the company is expanding a network of WHILL SPOT locations across Japan where users can borrow a unit at their destination. WHILL also runs an autonomous driving service, deployed at Narita International Airport among other sites. The company supports customers with test-ride bookings, a dealer/store locator, a toll-free inquiry line, and content such as guidance on loading each model into a vehicle.
Business model
WHILL sells personal electric mobility devices directly and through retail partners, and complements unit sales with rental channels, including rentals under Japan's long-term care insurance system and short-term rentals at WHILL SPOT locations. It also provides autonomous driving mobility services deployed at venues such as airports.
Revenue comes from device sales via dealers and electronics retailers, rentals (including under long-term care insurance), and mobility services.
Traction
WHILL reports an expanding network of WHILL SPOT rental locations across Japan, availability at major electronics retail chains, and media coverage of its autonomous driving service at Narita International Airport.
▸Full profile — market position, technology, go-to-market, geography
Market position
WHILL positions itself in the short-distance personal mobility category in Japan, spanning electric wheelchairs and sidewalk scooters for everyday outings.
The lineup spans both power wheelchair-style devices and sidewalk scooters, with options such as a foldable model for car transport and a long-life, high-capacity battery extending the Model R's range to 30 km. WHILL pairs owned-device sales with destination rentals and an autonomous mobility service.
Technology
Battery-electric personal mobility devices, including a long-life high-capacity battery giving the Model R a 30 km range, plus an autonomous driving system used in WHILL's airport mobility service.
Go-to-market
Products are sold through a searchable network of dealers and at consumer electronics retailers including Bic Camera, Yodobashi and Kojima, where customers can test-ride and buy. WHILL also offers online test-ride reservations and a phone inquiry line, and pursues awareness through media coverage and collaborations, such as a published dialogue with Japan's national wheelchair rugby team.
People who want assistance with short-distance personal mobility and their families; roughly 40% of purchases are described as gifts to family members. Autonomous mobility services target travelers at venues such as airports.
Geography
Operations described are in Japan, including a nationwide dealer network, expanding WHILL SPOT rental locations, and an autonomous driving service at Narita International Airport.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsWHILL announced the release of a long-life, high-capacity battery on September 3, extending the Model R's range to 30 km.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Whillwhill.jp · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Whill do?
- WHILL makes short-distance electric mobility devices — power wheelchairs and sidewalk scooters — and runs rental and autonomous mobility services in Japan.
- Who are Whill's investors?
- Whill's investors include DG Daiwa Ventures, Open Network Lab, Z Venture Capital, Locus Ventures.