Whill
500 Global '13Plug and Play VenturesTokyo, JP · Founded 2013 · 24 known investors
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WHILL manufactures award-winning mobility scooters and power chairs designed to provide users with increased independence and mobility. The company serves consumers worldwide seeking personal mobility solutions for both short-term and long-term needs.
Also known as WHILL · WHILL, Inc.
Founders & leadership
Whill was founded in 2013 by Junpei Naito, Kenji Goho, Muneaki Fukuoka, and Satoshi Sugie.

Board
Investors · 24
How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
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Also in the syndicate · 5
Reported raises · per SEC filings
Form D private placements$39.1M disclosed across 4 of 5 rounds · 2014–2018
▶$13.5MraisedMay 2018 · 6 investors · Other TechnologyRule 506(b)
- Shinji OshigeDirector
- Kenji GohoExecutive Officer, Director
- David MilsteinDirector
- Junpei NaitoExecutive Officer, Director
- Shinzo NakanoDirector
- Satoshi SugieExecutive Officer, Director
- Muneaki FukuokaExecutive Officer, Director
- Offering amount
- $35M
- Amount sold
- $13.5M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2MraisedNov 2016 · 1 investors · OtherRule 506(b)
- Junpei NaitoDirector
- Muneaki FukuokaDirector
- Satoshi SugieDirector
- Shinji OshigeDirector
- Kenji GohoExecutive Officer, Director
- Shinzo NakanoDirector
- David MilsteinDirector
- Offering amount
- $5.2M
- Amount sold
- $2M
- First sale
- Nov 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$17.5MraisedMay 2016 · 10 investors · OtherRule 506(b)
- Kenji GohoExecutive Officer, Director
- Offering amount
- $17.5M
- Amount sold
- $17.5M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$6.1MraisedJul 2014 · 2 investors · Other TechnologyRule 506(b)
- Junpei NaitoExecutive Officer, Director
- Shinji OshigeDirector
- Muneaki FukuokaExecutive Officer, Director
- Satoshi SugieExecutive Officer, Director
- Offering amount
- $11M
- Amount sold
- $6.1M
- First sale
- Jul 2014
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026WHILL, Inc. develops and sells personal electric vehicles for seniors and people with mobility limitations, marketed as an alternative to conventional power wheelchairs and senior scooters. Its consumer line includes the Model C2 and Model C2 High Back portable electric wheelchairs, the Model F folding electric wheelchair, the Model R mobility scooter in 3-wheel and 4-wheel versions, and the Modo Breeze, a carbon-fiber ultralight foldable electric wheelchair weighing just under 29 pounds that folds in seconds and is described as airline-friendly. Earlier products included the Model A (2014), the Model M compact four-wheel-drive chair with omnidirectional wheels, the Model Ci, the Model C (2017) and the Model C Lite carbon foldable chair.
Alongside devices, WHILL operates an Autonomous Service business providing self-driving mobility units that carry passengers through airports and other public venues. The company reports more than 700,000 rides completed worldwide, with one announcement citing a global track record of one million rides. Deployments include Haneda Airport in Tokyo, where the fleet reached 37 units following expansion to the new North Satellite Terminal, and Singapore's Changi Airport with an 18-unit deployment described as the company's largest airport installation. WHILL also offers short-term and travel rentals through Scootaround, which it acquired and merged with in 2018.
WHILL products are designed in Japan and manufactured in Taiwan, a location chosen for lower costs, cultural proximity to Japan and an existing manufacturing cluster. The Model M received FDA clearance as a medical device in the United States, and the company has patented its technology in both Japan and the United States. In June 2026 the company issued an urgent medical device correction covering FDA-cleared firmware updates for the Model C2 and Model F.
Founding story
The company traces its origin to a 2010 encounter with a wheelchair user who said he had given up on going to a grocery store two blocks away. Co-founder Satoshi Sugie, previously at the Nissan design center and technical center, identified two problems: the stigma attached to wheelchairs and designs that could not handle uneven pavement, cracks and bumps. He started the WHILL project in 2011 with Junpei Naito, previously a product engineer at Sony, and Muneaki Fukuoka, previously a medical device engineer at Olympus; Naito and Fukuoka had earlier founded an engineering unit called Sunny Side Garage together with Naoto Sakakibara. Sugie moved to San Francisco in 2012 to serve as CEO.
Business model
WHILL combines direct and retail sales of consumer mobility devices with a short-term rental business (Scootaround) and a mobility-as-a-service operation supplying autonomous personal mobility units to venue operators such as airports.
Revenue comes from the sale of power chairs and mobility scooters through retail and online channels, short-term and travel rentals of mobility equipment, and autonomous mobility services deployed in airports and other public facilities.
Traction
The Autonomous Service has completed more than 700,000 rides worldwide per the company's US site, with an August 2026 announcement referencing a global track record of one million rides. The Haneda Airport fleet reached 37 units after expansion to the new North Satellite Terminal, and the Changi Airport deployment of 18 units is described as the largest to date. Products are stocked in hundreds of North American mobility equipment retailers. Gust listed the company at 5 employees and 'Prototype Ready' stage.
Latest developments
In 2026 WHILL introduced the Modo Breeze carbon-fiber ultralight electric wheelchair (announced July 15, 2026), put the Model C Lite foldable carbon electric wheelchair on sale with test drives, appointed two new outside directors to strengthen governance and strategic partnerships (announced July 2, 2026), issued an urgent medical device correction covering FDA-cleared firmware versions 3.00 for Model C2 and 3.01 for Model F (June 2026), expanded autonomous service to Haneda's new North Satellite Terminal bringing that fleet to 37 units (August 25, 2026), and launched autonomous service at Singapore's Changi Airport with 18 units (August 31, 2026).
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
WHILL positions itself as a global leader in personal mobility innovation and in autonomous mobility services, and has described its ambition as being the 'BMW' of the personal mobility segment for seniors and users with light disability. It reported total funding of around $80 million as of September 2018, and its Scootaround unit is described as North America's largest mobility equipment rental provider.
The company differentiates on industrial design and aesthetics against medical-looking, stigmatized conventional wheelchairs and senior scooters, on terrain capability through omnidirectional wheels, on portability and weight (the Modo Breeze at just under 29 pounds, folding in seconds, at what the company calls a breakthrough price point), and on its combination of consumer devices, rentals and autonomous airport services.
Technology
WHILL builds intelligent personal electric vehicles with features such as four-wheel drive and all-directional (omni) wheels able to handle uneven surfaces, cracks and bumps, and carbon-fiber ultralight foldable construction. Its autonomous line uses self-driving and self-stopping technologies developed with strategic partners, plus a cooperative fleet-management system that was extended beyond WHILL's own units to autonomous robots from other manufacturers. Device firmware is subject to FDA clearance in the US.
Go-to-market
Devices are sold through hundreds of mobility equipment stores across North America where customers can test drive or purchase, supported by online promotions and a store locator, and through country-specific websites across Asia Pacific, Europe and North America. The autonomous service is sold to airports and large venues, and rentals are offered through Scootaround and the WHILL Rental App. The company has also used industry events such as CES, where the Model Ci won a Best of Innovation award in Accessibility Tech in 2018, to launch products.
Seniors and people with physical disabilities or reduced mobility seeking short-term or long-term personal mobility solutions, plus airports and operators of large public venues needing passenger-with-reduced-mobility transport.
Geography
WHILL operates country sites across Asia Pacific (Australia, China, Hong Kong, Japan, New Zealand, Taiwan), Europe (Belgium, Denmark, Spain, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Sweden, Switzerland, United Kingdom) and North America (Canada, United States). Gust lists the company in Shinagawa, Tokyo; a 2018 release described headquarters in Yokohama with offices in the San Francisco Bay Area, Taiwan and Europe, while the company was founded in Silicon Valley. Products are designed in Japan and manufactured in Taiwan. Autonomous deployments include Haneda Airport (Tokyo) and Changi Airport (Singapore).
History
WHILL, Inc. was founded in Silicon Valley, California in 2012 and incorporated in the USA in 2013. The first power chair, Model A, launched in 2014, followed by the first portable power chair, Model C, in 2017 and the Model Ci in the US in January 2018. In 2018 WHILL acquired and merged with Scootaround, described as North America's largest mobility equipment rental provider. Autonomous driving trials began at airports in the US and Canada in 2019, and commercial autonomous service was implemented at Haneda Airport in Tokyo in 2020, the same year the Model C2 launched. The Model F foldable power chair followed in 2021, the WHILL Rental App in 2023, and the Model R mobility scooter, the company's first, in 2024. In 2026 the company introduced the Modo Breeze and the Model C Lite and appointed two new outside directors.
Risks & controversies
WHILL issued an urgent medical device correction in June 2026 for the Model C2 and Model F, involving FDA-cleared firmware updates. The CEO has publicly described US market entry as difficult, citing strict regulation, an almost two-year FDA approval process that carried a large opportunity cost, and a complicated insurance system that nearly led the company to abandon efforts to obtain health insurance coverage for its products.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 20
launches, deals, and filingsAn 18-unit deployment, described as WHILL's largest airport deployment to date, launched at Changi Airport.
The Haneda fleet reached 37 units, and the cooperative fleet-management system previously used only among WHILL units was extended to autonomous robots from other manufacturers.
Announced in Orlando, FL, the Modo Breeze weighs just under 29 pounds, folds in seconds and is described as airline-friendly.
The company announced the appointment of two new outside directors to strengthen global governance and strategic partnerships.
WHILL issued an urgent medical device correction covering FDA-cleared firmware updates, version 3.00 for the Model C2 and version 3.01 for the Model F (Phase II, firmware upgrade ready).
WHILL put the Model C Lite on sale with test drives available; the release is datelined Tokyo, Japan, March 30, 2026.
WHILL launched its first foldable power chair, the Model F.
WHILL's autonomous service was implemented for commercial use at Haneda Airport in Tokyo.
WHILL launched its next-generation portable power chair, the Model C2.
WHILL autonomous driving solutions began first trials at airports in the United States and Canada.
WHILL announced completion of $45 million in funding led by SBI Investment, Daiwa PI Partners, Daiwa Corporate Investment and WHIZ Partners, with Endeavor Catalyst and others, bringing total funding to around $80 million. Proceeds were earmarked for European expansion, product roadmap development and the Mobility-as-a-Service business.
$45M source ↗
WHILL expanded sales into the United Kingdom and Italy in July 2018.
WHILL acquired and merged with Scootaround, described as North America's largest mobility equipment rental provider.
The Model Ci received the Best of Innovation award in Accessibility Tech at the Consumer Electronics Show.
WHILL launched the Model Ci in the United States at the Consumer Electronics Show, where it won the Best of Innovation award in Accessibility Tech.
WHILL launched its first portable power chair, the Model C.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Whillwhill.inc · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Whill do?
- WHILL designs electric wheelchairs, mobility scooters and autonomous personal mobility services for airports and public spaces.
- Who founded Whill?
- Whill was founded by Junpei Naito, Kenji Goho, Muneaki Fukuoka, Satoshi Sugie in 2013.
- Who are Whill's investors?
- Whill's investors include 15th Rock, 500 Global, Iwagin Mirai Investment, MCP Asset Management, Nippon Venture Capital, NTT DOCOMO Ventures, Payforward, Shizuoka Capital and 11 more.
- How much funding has Whill raised?
- Whill has disclosed $39.1M raised across 4 of its 5 known rounds.
- Where is Whill headquartered?
- Whill is headquartered in Tokyo, JP.






