/Companies

Whill

500 Global '13Plug and Play Ventures

Tokyo, JP · Founded 2013 · 24 known investors

Find your way into Whill

Each arrow is one introduction. Sign up to fill in the first one.

1,129 people can intro you to Junpei

Ask Tetsu Nakajima to introduce you to Junpei Naito

You →Tetsu · together at Whill →Junpei

1,043 people can intro you to Muneaki

Ask Jamie Chen to introduce you to Muneaki Fukuoka

You →Jamie · together at オリンパス株式会社 →Muneaki

Sign up to find every way you can get introduced to Whill

  • Your email: who you already know at Whill, and who your contacts know
  • 2nd- and 3rd-degree connections: people you know who worked, studied or invested with the Whill team
  • Your LinkedIn: the connections who can make the intro for you

We rank every route by how warm it is, so you raise on warm intros instead of cold emails.

WHILL manufactures award-winning mobility scooters and power chairs designed to provide users with increased independence and mobility. The company serves consumers worldwide seeking personal mobility solutions for both short-term and long-term needs.

Also known as WHILL · WHILL, Inc.

Founders & leadership

Whill was founded in 2013 by Junpei Naito, Kenji Goho, Muneaki Fukuoka, and Satoshi Sugie.

JN
Junpei NaitoJunpei Naito is Co-founder and Chief Development Officer of WHILL, where he oversees product development, quality assurance, and manufacturing for the company's personal mobility devices. He previously worked as a product engineer at Sony, where he contributed to automotive camera development, and later founded Sunny Side Garage, an engineering unit, before joining WHILL full-time in 2012.
KG
Kenji Goho
MFMuneaki Fukuoka
Muneaki FukuokaHe has held roles spanning electrical design, embedded software, intellectual property management, and business development, and currently leads the company's autonomous driving and mobility-as-a-service initiatives.
SS
Satoshi Sugie

Board

SO
Shinji OshigeBoard director

Investors · 24

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

MistletoereportedTokyo

How we know: press coverage · Not right? Tell us

Plug and Play VenturesreportedSilicon Valley · $50K – $12M

How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Also in the syndicate · 5

Daiwa Corporate Investment Co. Ltd.leadINCJ (Innovation Network Corporation of Japan)Mitsui Sumitomo Insurance Venture CapitalSBI Investment Co., Ltd.leadWHIZ Partners, Inc.lead

Reported raises · per SEC filings

Form D private placements

$39.1M disclosed across 4 of 5 rounds · 2014–2018

▶$13.5MraisedMay 2018 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Shinji OshigeDirector
  • Kenji GohoExecutive Officer, Director
  • David MilsteinDirector
  • Junpei NaitoExecutive Officer, Director
  • Shinzo NakanoDirector
  • Satoshi SugieExecutive Officer, Director
  • Muneaki FukuokaExecutive Officer, Director
Offering amount
$35M
Amount sold
$13.5M
First sale
May 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2MraisedNov 2016 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Junpei NaitoDirector
  • Muneaki FukuokaDirector
  • Satoshi SugieDirector
  • Shinji OshigeDirector
  • Kenji GohoExecutive Officer, Director
  • Shinzo NakanoDirector
  • David MilsteinDirector
Offering amount
$5.2M
Amount sold
$2M
First sale
Nov 2016
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$17.5MraisedMay 2016 · 10 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Kenji GohoExecutive Officer, Director
Offering amount
$17.5M
Amount sold
$17.5M
First sale
May 2016
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.1MraisedJul 2014 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Junpei NaitoExecutive Officer, Director
  • Shinji OshigeDirector
  • Muneaki FukuokaExecutive Officer, Director
  • Satoshi SugieExecutive Officer, Director
Offering amount
$11M
Amount sold
$6.1M
First sale
Jul 2014
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

WHILL, Inc. develops and sells personal electric vehicles for seniors and people with mobility limitations, marketed as an alternative to conventional power wheelchairs and senior scooters. Its consumer line includes the Model C2 and Model C2 High Back portable electric wheelchairs, the Model F folding electric wheelchair, the Model R mobility scooter in 3-wheel and 4-wheel versions, and the Modo Breeze, a carbon-fiber ultralight foldable electric wheelchair weighing just under 29 pounds that folds in seconds and is described as airline-friendly. Earlier products included the Model A (2014), the Model M compact four-wheel-drive chair with omnidirectional wheels, the Model Ci, the Model C (2017) and the Model C Lite carbon foldable chair.

Alongside devices, WHILL operates an Autonomous Service business providing self-driving mobility units that carry passengers through airports and other public venues. The company reports more than 700,000 rides completed worldwide, with one announcement citing a global track record of one million rides. Deployments include Haneda Airport in Tokyo, where the fleet reached 37 units following expansion to the new North Satellite Terminal, and Singapore's Changi Airport with an 18-unit deployment described as the company's largest airport installation. WHILL also offers short-term and travel rentals through Scootaround, which it acquired and merged with in 2018.

WHILL products are designed in Japan and manufactured in Taiwan, a location chosen for lower costs, cultural proximity to Japan and an existing manufacturing cluster. The Model M received FDA clearance as a medical device in the United States, and the company has patented its technology in both Japan and the United States. In June 2026 the company issued an urgent medical device correction covering FDA-cleared firmware updates for the Model C2 and Model F.

Founding story

The company traces its origin to a 2010 encounter with a wheelchair user who said he had given up on going to a grocery store two blocks away. Co-founder Satoshi Sugie, previously at the Nissan design center and technical center, identified two problems: the stigma attached to wheelchairs and designs that could not handle uneven pavement, cracks and bumps. He started the WHILL project in 2011 with Junpei Naito, previously a product engineer at Sony, and Muneaki Fukuoka, previously a medical device engineer at Olympus; Naito and Fukuoka had earlier founded an engineering unit called Sunny Side Garage together with Naoto Sakakibara. Sugie moved to San Francisco in 2012 to serve as CEO.

Business model

WHILL combines direct and retail sales of consumer mobility devices with a short-term rental business (Scootaround) and a mobility-as-a-service operation supplying autonomous personal mobility units to venue operators such as airports.

Revenue comes from the sale of power chairs and mobility scooters through retail and online channels, short-term and travel rentals of mobility equipment, and autonomous mobility services deployed in airports and other public facilities.

Traction

The Autonomous Service has completed more than 700,000 rides worldwide per the company's US site, with an August 2026 announcement referencing a global track record of one million rides. The Haneda Airport fleet reached 37 units after expansion to the new North Satellite Terminal, and the Changi Airport deployment of 18 units is described as the largest to date. Products are stocked in hundreds of North American mobility equipment retailers. Gust listed the company at 5 employees and 'Prototype Ready' stage.

Latest developments

In 2026 WHILL introduced the Modo Breeze carbon-fiber ultralight electric wheelchair (announced July 15, 2026), put the Model C Lite foldable carbon electric wheelchair on sale with test drives, appointed two new outside directors to strengthen governance and strategic partnerships (announced July 2, 2026), issued an urgent medical device correction covering FDA-cleared firmware versions 3.00 for Model C2 and 3.01 for Model F (June 2026), expanded autonomous service to Haneda's new North Satellite Terminal bringing that fleet to 37 units (August 25, 2026), and launched autonomous service at Singapore's Changi Airport with 18 units (August 31, 2026).

▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

WHILL positions itself as a global leader in personal mobility innovation and in autonomous mobility services, and has described its ambition as being the 'BMW' of the personal mobility segment for seniors and users with light disability. It reported total funding of around $80 million as of September 2018, and its Scootaround unit is described as North America's largest mobility equipment rental provider.

The company differentiates on industrial design and aesthetics against medical-looking, stigmatized conventional wheelchairs and senior scooters, on terrain capability through omnidirectional wheels, on portability and weight (the Modo Breeze at just under 29 pounds, folding in seconds, at what the company calls a breakthrough price point), and on its combination of consumer devices, rentals and autonomous airport services.

Technology

WHILL builds intelligent personal electric vehicles with features such as four-wheel drive and all-directional (omni) wheels able to handle uneven surfaces, cracks and bumps, and carbon-fiber ultralight foldable construction. Its autonomous line uses self-driving and self-stopping technologies developed with strategic partners, plus a cooperative fleet-management system that was extended beyond WHILL's own units to autonomous robots from other manufacturers. Device firmware is subject to FDA clearance in the US.

Go-to-market

Devices are sold through hundreds of mobility equipment stores across North America where customers can test drive or purchase, supported by online promotions and a store locator, and through country-specific websites across Asia Pacific, Europe and North America. The autonomous service is sold to airports and large venues, and rentals are offered through Scootaround and the WHILL Rental App. The company has also used industry events such as CES, where the Model Ci won a Best of Innovation award in Accessibility Tech in 2018, to launch products.

Seniors and people with physical disabilities or reduced mobility seeking short-term or long-term personal mobility solutions, plus airports and operators of large public venues needing passenger-with-reduced-mobility transport.

Geography

WHILL operates country sites across Asia Pacific (Australia, China, Hong Kong, Japan, New Zealand, Taiwan), Europe (Belgium, Denmark, Spain, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Sweden, Switzerland, United Kingdom) and North America (Canada, United States). Gust lists the company in Shinagawa, Tokyo; a 2018 release described headquarters in Yokohama with offices in the San Francisco Bay Area, Taiwan and Europe, while the company was founded in Silicon Valley. Products are designed in Japan and manufactured in Taiwan. Autonomous deployments include Haneda Airport (Tokyo) and Changi Airport (Singapore).

History

WHILL, Inc. was founded in Silicon Valley, California in 2012 and incorporated in the USA in 2013. The first power chair, Model A, launched in 2014, followed by the first portable power chair, Model C, in 2017 and the Model Ci in the US in January 2018. In 2018 WHILL acquired and merged with Scootaround, described as North America's largest mobility equipment rental provider. Autonomous driving trials began at airports in the US and Canada in 2019, and commercial autonomous service was implemented at Haneda Airport in Tokyo in 2020, the same year the Model C2 launched. The Model F foldable power chair followed in 2021, the WHILL Rental App in 2023, and the Model R mobility scooter, the company's first, in 2024. In 2026 the company introduced the Modo Breeze and the Model C Lite and appointed two new outside directors.

Risks & controversies

WHILL issued an urgent medical device correction in June 2026 for the Model C2 and Model F, involving FDA-cleared firmware updates. The CEO has publicly described US market entry as difficult, citing strict regulation, an almost two-year FDA approval process that carried a large opportunity cost, and a complicated insurance system that nearly led the company to abandon efforts to obtain health insurance coverage for its products.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Autonomous Service rides completed worldwideAug 20261,000,000 rides
Changi Airport autonomous deployment sizeAug 202618 units
EmployeesJan 20165 people
Haneda Airport autonomous fleet sizeAug 202637 units
Modo Breeze weightJul 2026just under 29 pounds
Total funding raised to dateSep 2018$80M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 20

launches, deals, and filings
Aug 2026
WHILL Autonomous Service launches at Singapore's Changi Airport

An 18-unit deployment, described as WHILL's largest airport deployment to date, launched at Changi Airport.

source ↗

Aug 2026
Autonomous service expands to Haneda's new North Satellite Terminal

The Haneda fleet reached 37 units, and the cooperative fleet-management system previously used only among WHILL units was extended to autonomous robots from other manufacturers.

source ↗

Jul 2026
Modo Breeze carbon-fiber ultralight electric wheelchair introduced

Announced in Orlando, FL, the Modo Breeze weighs just under 29 pounds, folds in seconds and is described as airline-friendly.

source ↗

Jul 2026
WHILL appoints two new outside directors

The company announced the appointment of two new outside directors to strengthen global governance and strategic partnerships.

source ↗

Jun 2026
Urgent medical device correction for Model C2 and Model F

WHILL issued an urgent medical device correction covering FDA-cleared firmware updates, version 3.00 for the Model C2 and version 3.01 for the Model F (Phase II, firmware upgrade ready).

source ↗

Jan 2026
Model C Lite foldable lightweight carbon electric wheelchair goes on sale

WHILL put the Model C Lite on sale with test drives available; the release is datelined Tokyo, Japan, March 30, 2026.

source ↗

Jan 2024
Model R mobility scooter launched

WHILL launched its first mobility scooter, the Model R.

source ↗

Jan 2023
WHILL Rental App launched

source ↗

Jan 2021
Model F foldable power chair launched

WHILL launched its first foldable power chair, the Model F.

source ↗

Jan 2020
Autonomous service enters commercial use at Haneda Airport

WHILL's autonomous service was implemented for commercial use at Haneda Airport in Tokyo.

source ↗

Jan 2020
Model C2 portable power chair launched

WHILL launched its next-generation portable power chair, the Model C2.

source ↗

Jan 2019
First autonomous driving trials at US and Canadian airports

WHILL autonomous driving solutions began first trials at airports in the United States and Canada.

source ↗

Sep 2018
WHILL raises $45 million to fund global expansion and MaaS business

WHILL announced completion of $45 million in funding led by SBI Investment, Daiwa PI Partners, Daiwa Corporate Investment and WHIZ Partners, with Endeavor Catalyst and others, bringing total funding to around $80 million. Proceeds were earmarked for European expansion, product roadmap development and the Mobility-as-a-Service business.

$45M source ↗

Jul 2018
Sales expansion into the UK and Italy

WHILL expanded sales into the United Kingdom and Italy in July 2018.

source ↗

Apr 2018
Sales expansion into Canada

WHILL expanded sales into Canada in April 2018.

source ↗

Jan 2018
WHILL acquires and merges with Scootaround

WHILL acquired and merged with Scootaround, described as North America's largest mobility equipment rental provider.

source ↗

Jan 2018
Model Ci wins CES Best of Innovation in Accessibility Tech

The Model Ci received the Best of Innovation award in Accessibility Tech at the Consumer Electronics Show.

source ↗

Jan 2018
Model Ci launched in the US at CES

WHILL launched the Model Ci in the United States at the Consumer Electronics Show, where it won the Best of Innovation award in Accessibility Tech.

source ↗

Jan 2017
Model C portable power chair launched

WHILL launched its first portable power chair, the Model C.

source ↗

Jan 2014
Model A power chair launched

WHILL's first power chair, the Model A, was launched.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Whill do?
WHILL designs electric wheelchairs, mobility scooters and autonomous personal mobility services for airports and public spaces.
Who founded Whill?
Whill was founded by Junpei Naito, Kenji Goho, Muneaki Fukuoka, Satoshi Sugie in 2013.
Who are Whill's investors?
Whill's investors include 15th Rock, 500 Global, Iwagin Mirai Investment, MCP Asset Management, Nippon Venture Capital, NTT DOCOMO Ventures, Payforward, Shizuoka Capital and 11 more.
How much funding has Whill raised?
Whill has disclosed $39.1M raised across 4 of its 5 known rounds.
Where is Whill headquartered?
Whill is headquartered in Tokyo, JP.