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Webtoon Today is a webtoon studio and agency that offers data analytics for webtoons, a free self-publishing platform for creators to post work and gauge reader response, and marketing tools for insights, ad campaign execution, and performance measurement. It serves webtoon creators and studios/agencies with data-driven analysis and marketing solutions.
Also known as Today's Webtoon · 오늘의웹툰 · 주식회사 오늘의웹툰
Investors · 2
Company profile
researched Aug 2026Webtoon Today (오늘의웹툰) is a South Korean company that operates as a webtoon production studio and agency while also running a set of software services for the webtoon industry. Its own site describes the business across five lines: webtoon production company, an open serialization (self-publishing) platform, a data analysis service, a marketing service, and a serialization management tool.
The company's named services are Webtoon Analytics, which analyzes reader response through quantitative indicators and supplements the metrics with commentary from a director; Challenge Today, a platform where creators can register their own work without conditions and observe reader reactions; and Webtoon Metric, which covers marketing work end to end, from deriving marketing insights for a title through executing advertising to measuring performance. The company positions itself around using data to drive the commercial success of creative webtoons.
Business model
The company combines studio/agency work on webtoon titles with data-driven analysis and marketing solutions sold around those titles, alongside a free-to-post serialization platform for creators.
Traction
The company's site lists webtoon titles it has worked on that are serialized on major Korean platforms, including Naver Webtoon (Highway to Hell, Carnivore High, 1331, How to Make Happiness), Kakao Page (Deathmental, 100 Days of Parallel Lines, Redraft, Cuckoo's Child, To the Second Me), Kakao Webtoon (VR Hero), Naver Series (Abyssal Line 1) and Mangakyo.
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates as a service and studio layer around the major Korean webtoon distribution platforms rather than as a consumer distribution platform itself.
Technology
Webtoon Analytics measures reader response through objective indicators and pairs the data with director commentary; Webtoon Metric manages marketing insight generation, ad campaign execution and performance measurement; Challenge Today hosts creator-submitted works and tracks audience reaction.
Go-to-market
Webtoon creators (writers and artists) posting or serializing work, and webtoon studios and agencies seeking analytics and marketing support.
Geography
Operations and listed titles are centered on the South Korean webtoon market and its domestic serialization platforms.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 4
primary sources listed
- Webtoon Todaywebtoon.today · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Webtoon Today do?
- Korean webtoon studio and agency offering webtoon data analytics, a free self-publishing platform and marketing tools.
- Who are Webtoon Today's investors?
- Webtoon Today's investors include Crit Ventures, Laguna Investment.