Webtoon Today

Webtoon Today (오늘의웹툰) is a South Korean company that operates as a webtoon production studio and agency while also running a set of software services for the webtoon industry. Its own site describes the business across five lines: webtoon production company, an open serialization (self-publishing) platform, a data analysis service, a marketing service, and a serialization management tool.

The company's named services are Webtoon Analytics, which analyzes reader response through quantitative indicators and supplements the metrics with commentary from a director; Challenge Today, a platform where creators can register their own work without conditions and observe reader reactions; and Webtoon Metric, which covers marketing work end to end, from deriving marketing insights for a title through executing advertising to measuring performance. The company positions itself around using data to drive the commercial success of creative webtoons.

Business model

The company combines studio/agency work on webtoon titles with data-driven analysis and marketing solutions sold around those titles, alongside a free-to-post serialization platform for creators.

Traction

The company's site lists webtoon titles it has worked on that are serialized on major Korean platforms, including Naver Webtoon (Highway to Hell, Carnivore High, 1331, How to Make Happiness), Kakao Page (Deathmental, 100 Days of Parallel Lines, Redraft, Cuckoo's Child, To the Second Me), Kakao Webtoon (VR Hero), Naver Series (Abyssal Line 1) and Mangakyo.