Wave
Founded 2017 · 169 employees on LinkedIn · 1 known investors
Wave.tv produces original shows and series designed for digital platforms, targeting digital-first sports and entertainment fans. It also offers brands advertising placements through its talent and content.
Also known as Wave Sports + Entertainment · Wave Sports and Entertainment · wave.tv
Founders & leadership
Wave was founded in 2017 by Ishaan Sutaria.
Investors · 1
Company profile
researched Aug 2026Wave Sports and Entertainment, operating at wave.tv, is a sports and entertainment media company that produces original video and podcast series built for digital distribution platforms. Its slate spans athlete-hosted talk shows, comedy podcasts and fitness and lifestyle formats, including "Power Hour" with rugby player Ilona Maher, "Big Bro" with Kid Cudi, "Wingmen" with NHL players Matthew and Brady Tkachuk, "7PM in Brooklyn" with Carmelo Anthony, "Podcast P" with Paul George, "Straight to Cam" with WNBA player Cameron Brink and Sydel Curry-Lee, "Not Gonna Lie" with Kylie Kelce, "Almost Athletes" with Dude Perfect, "House of Maher," "The Right Time" with Bomani Jones, "Whiskey Ginger" with Andrew Santino, "So True" with Caleb Hearon, "Open Thoughts" with Funny Marco and "My Momma Told Me" with Langston Kerman and David Gborie.
Alongside content production, the company describes itself as a sports media production, distribution and sponsorship agency, offering advertisers brand placements delivered through the creators and athletes hosting its shows. It also operates merchandise storefronts tied to individual series.
Business model
Wave produces and distributes original series on digital platforms and monetizes them through brand advertising and sponsorship sold against its talent and shows, plus show-linked merchandise; it also positions itself as a production, distribution and sponsorship agency for sports media.
Advertising and sponsorship placements sold to brands across its shows and talent, with merchandise offered alongside individual series.
Traction
The company lists more than a dozen concurrently running original series and has drawn coverage from The Wrap, Deadline, The Hollywood Reporter and The Athletic for show launches; "Wingmen" was reported as making the Tkachuk brothers the only active NHL players with a talk show.
Latest developments
Recent slate additions include "Power Hour" with Ilona Maher, debuting August 20; "Big Bro" with Kid Cudi, whose debut episode features Kylie Jenner; the podcast "My Momma Told Me" with Langston Kerman and David Gborie, with Caleb Hearon as executive producer; and "Wingmen" with Matthew and Brady Tkachuk.
▸Full profile — market position, go-to-market
Market position
Positions itself as a new-age sports media production, distribution and sponsorship agency focused on digital platforms rather than traditional broadcast.
A roster of shows fronted by active professional athletes and well-known entertainers, formats designed specifically for digital platforms, and a combined content-plus-sponsorship offering.
Go-to-market
Series are launched with named athlete, comedian and musician hosts and promoted through exclusive announcements in trade press; the company markets an advertising offering to brands directly and provides a press-inquiry channel.
Digital-first sports, comedy and pop-culture audiences on the platforms where its shows are published, and brand advertisers seeking to reach those audiences through athlete and creator voices.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 4
launches, deals, and filingsWave partnered with Langston Kerman and David Gborie on the podcast 'My Momma Told Me,' with Caleb Hearon joining as executive producer.
Wave launched 'Big Bro,' an interview series hosted by Kid Cudi with weekly Wednesday episodes; the debut episode features Kylie Jenner.
Wave launched 'Power Hour with Ilona Maher,' a fitness and interview series featuring celebrity guests from sports and entertainment, with episodes beginning Thursday, August 20.
The Tkachuk brothers announced the weekly podcast 'Wingmen,' reported as making them the only active NHL players with a talk show.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Wavewave.tv · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Wave do?
- Wave Sports and Entertainment produces digital-first sports and culture shows and sells brand sponsorships around its talent.
- Who founded Wave?
- Wave was founded by Ishaan Sutaria in 2017.
- Who are Wave's investors?
- Wave's investors include Flucas Ventures.