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Watt Data

4 known investors

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Watt is a behavioral market-analysis tool that counts real US adults who exhibit the purchasing behavior defining a company's buyer and identifies adjacent audience segments not yet in its customer file. It serves consumer brands and marketers seeking to size addressable audiences and find new customer groups using aggregated, licensed behavioral data rather than dollar-based TAM estimates.

Founders & leadership

JZ
John ZilaCo-Founder and Chief Architect

Investors · 4

Frequently asked questions

What does Watt Data do?
Watt is a behavioral market-analysis tool that counts real US adults who exhibit the purchasing behavior defining a company's buyer and identifies adjacent audience segments not yet in its customer file. It serves consumer brands and marketers seeking to size addressable audiences and find new customer groups using aggregated, licensed behavioral data rather than dollar-based TAM estimates.
Who founded Watt Data?
Watt Data was founded by John Zila.
Who are Watt Data's investors?
Watt Data's investors include ARA NEA Ventures (Brand: Dmz.Xyz), Argon Ventures, Companyon Ventures, Tribes Ventures.