Walla Software, Inc.

Walla Software, Inc. is a software company that provides a studio management platform for boutique fitness studios. The platform combines studio administration with built-in livestream, video-on-demand and virtual course functionality, allowing studios to deliver in-person and virtual fitness experiences from a single system. The company serves clients in the United States.

Alongside the studio-facing platform, Walla publishes a consumer mobile application, the Walla App, distributed through Google Play under the Walla Software, Inc. developer account. The app requires an account issued by a member's studio and lets users browse and filter a studio's class schedule by location, fitness category, class type and instructor, compare and purchase membership and class plans (including virtual-only passes), make payments, track workout history and progress, and receive studio announcements about events, promotions, donation-based classes and competitions. The app is available in the U.S. only and reports more than 10,000 downloads on Google Play.

Business model

Walla licenses its studio management platform to boutique fitness studio operators, which in turn issue accounts to their members; member-facing booking, plan purchases and payments are processed through the Walla platform and mobile app.