Fundraising Fox
Waffle Labs
Techstars '18New York City, US · Founded 2018 · Delaware corporation · 3 known investors
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Waffle is a digital insurance platform that partners with insurers to offer customizable insurance coverage at competitive prices. The platform allows customers to purchase and manage policies online with flexible options across multiple insurance types.
Also known as Waffle · Waffle Insurance · Waffle Labs Inc · Waffle Labs Insurance Agency
Founders & leadership
Board
Investors · 3
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How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
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How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$10.5M disclosed across 4 of 5 rounds · 2018–2025
▶$500KraisedMar 2025 · 1 investors · Other TechnologyRule 506(b)
- Quentin CoolenExecutive Officer, Director
- Michael LiDirector
- William MarcouxDirector
- Samuel BarnsleyExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $500K
- First sale
- Mar 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4MraisedDec 2024 · 21 investors · Other TechnologyRule 506(b)
- Michael LiDirector
- Samuel BarnsleyExecutive Officer, Director
- William MarcouxDirector
- Quentin CoolenExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedApr 2021 · 33 investors · Other TechnologyRule 506(b)
- Sam BarnsleyExecutive Officer, Director
- Quentin CoolenExecutive Officer, Director
- William C. MarcouxDirector
- Michael LiDirector
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Mar 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$955KraisedApr 2019 · 17 investors · Other TechnologyRule 506(b)
- Quentin CoolenExecutive Officer, Director
- Michael LiDirector
- Samuel BarnsleyExecutive Officer, Director
- Offering amount
- $980K
- Amount sold
- $955K
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026Waffle Labs Inc, operating as Waffle, is a licensed insurance producer (not an insurer) that sells personal insurance online. Its consumer site markets renters, pet, and home & auto coverage, with quotes advertised in under 90 seconds and policies that customers can personalize to their budget. The company positions its offering around a single, fully customizable personal policy intended to cover an individual, their household, and their belongings.
The company holds National Producer Number 19499260 and California License #6003240, and does business in California as Waffle Labs Insurance Agency. Beyond direct-to-consumer sales, the website advertises an embedded insurance offering and a "Passive Income For Producers" program for insurance producers. Coverage lines described in third-party coverage also include personal cyber insurance and term life insurance.
Waffle is described as a Barclays Techstars and MIT Delta V company, backed by venture capital investors.
Business model
Waffle acts as a licensed insurance producer rather than an underwriter, distributing policies issued by insurers to consumers through its online platform and application. It additionally offers embedded insurance distribution and a program for insurance producers.
Traction
The website advertises a 4.9/5 customer rating and states the company has been recognized by leading publications. Company size is listed as 2-10 employees on a Forbes Business Council profile, while a funding-tracking listing states 15 people are listed at the company.
Latest developments
In March 2025, an initial filing reported a $4 million seed round from an offering of $2 million.
▸Full profile — market position, go-to-market, geography
Market position
A venture-backed insurtech distributor of personal lines insurance, associated with the Barclays Techstars and MIT Delta V programs.
Waffle markets a single fully customizable policy spanning multiple personal insurance types, with fast online quoting and budget-based personalization.
Go-to-market
Direct-to-consumer online acquisition through a quote flow advertised at under 90 seconds, supported by press coverage, customer reviews, an embedded insurance channel, and a producer referral program.
Individual consumers seeking personal lines coverage — renters, pet owners, homeowners and drivers — as well as insurance producers and partners seeking embedded insurance distribution.
Geography
United States. The company lists offices at 68 Harrison Ave, Suite 610, Boston, MA, is associated with the New York City area, and is licensed in California, where it operates as Waffle Labs Insurance Agency.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsWaffle Labs announced it raised $4 million in an initial filing from an offering of $2 million, categorized as a seed round.
$4M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 4
primary sources listed
- Waffle Labstrywaffle.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Waffle Labs do?
- Waffle is a licensed digital insurance producer offering renters, pet, and home & auto coverage with quotes in under 90 seconds.
- Who are Waffle Labs's investors?
- Waffle Labs's investors include Gaingels, Techstars, Verve Ventures.
- How much funding has Waffle Labs raised?
- Waffle Labs has disclosed $10.5M raised across 4 of its 5 known rounds.
- Where is Waffle Labs headquartered?
- Waffle Labs is headquartered in New York City, US.