Vsin
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This page is an editorial NFL betting preview of the NFC North division (Bears, Lions, Packers, Vikings) for the 2026 season, offering analysis and season win-total wagering picks. It is sports media/handicapping content rather than a company's own marketing site.
Also known as Vegas Stats & Information Network Β· VSiN
Founders & leadership
Investors Β· 1
Company profile
researched Aug 2026Vegas Stats & Information Network (VSiN) is an American sports betting radio network and streaming television channel that produces programming and editorial content aimed at sports bettors. It broadcasts from studios at the Circa Resort & Casino and The D on Fremont Street in Las Vegas, Nevada, and is owned by Musburger Media.
The vsin.com site organizes content by sport β including the NFL, college football, NBA, NHL, college basketball, MLB, horse racing, UFC, tennis, golf, soccer, WNBA, CFL, auto racing and the UFL β and combines editorial betting picks and strategy articles with data products such as Vegas and live sportsbook odds pages, futures odds, betting splits, injury reports, power ratings (including Makinen power ratings), matchup ratings, prop analyzers, umpire and referee analysis, and Opta AI player and prop projections. Calculators for parlays, odds conversion and the Kelly criterion are also offered. Video and audio programming is distributed through live streams, replays and a slate of podcasts covering football, basketball, baseball, golf and horse racing.
Beyond its own site, VSiN programming has been distributed through over-the-top services, syndication to regional sports networks and radio stations, and satellite radio: it launched on SiriusXM channel 204, was dropped in January 2021, and returned to SiriusXM on channel 158 in January 2025.
Founding story
VSiN was founded in 2017 by the family of sportscaster Brent Musburger β talent agent Brian Musburger and attorney Todd Musburger β together with documentary film producer Dave Berg. Brent Musburger joined as lead on-air personality after leaving ESPN in January 2017.
Business model
VSiN produces betting-focused video, audio and editorial content distributed through its own website and streams and through third-party carriers such as satellite radio, regional sports networks, radio stations and OTT services. It also operates a paid consumer tier, VSiN Pro, which gates premium picks, projections and analytical tools.
Consumer subscriptions through VSiN Pro subscription plans sold on vsin.com, alongside content distribution/syndication of its programming to satellite radio, regional sports networks and radio stations.
Latest developments
VSiN returned to Musburger family ownership under Musburger Media in July 2024 and resumed SiriusXM distribution on channel 158 in January 2025. The site currently markets a VSiN Pro subscription with premium picks, Opta AI prop projections and analytical tools, and maintains coverage hubs for events including Super Bowl LX.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
VSiN is a dedicated sports betting news and analysis network built around Las Vegas oddsmaking, staffed with recognizable broadcasters and Nevada oddsmakers, and operating studios inside Las Vegas casino properties.
Programming originates from studios located inside Las Vegas casinos (Circa Resort & Casino and The D), and the network features veteran broadcasters including Brent Musburger alongside working Nevada oddsmakers such as Jimmy Vaccaro, Vinny Magliulo and Chris Andrews, combining live betting talk with proprietary odds and projection tools.
Technology
The site pairs editorial coverage with betting data tools: real-time and Vegas odds boards across sports, futures markets, betting splits, injury reports, Makinen power ratings, matchup ratings, prop and team-bet analyzers, referee and umpire analysis, park factors, and Opta AI-driven player and prop projections, plus parlay, odds and Kelly criterion calculators.
Go-to-market
Direct-to-consumer via vsin.com with free content and a paid Pro upgrade, supported by live broadcast programming, a podcast slate, a YouTube channel, and distribution partnerships with SiriusXM and, historically, Anthem Sports & Entertainment's Canadian network Game+ and iHeartRadio.
Sports bettors and handicapping-oriented sports fans seeking odds, betting picks, betting splits and wagering analysis, primarily in North American sports markets.
Geography
Headquartered in Las Vegas, Nevada, with broadcast studios at Circa Resort & Casino and The D; it has previously operated studios and bureaus at the South Point Hotel, Casino & Spa, Mandalay Bay, Rivers Casino in Des Plaines, Illinois, and the Borgata in Atlantic City. Programming has also been distributed in Canada via the Game+ cable network.
History
The network launched on February 5, 2017 with special programming around Super Bowl LI, initially planning roughly 12 hours of live daily programming carried on SiriusXM and streamed from its website, broadcasting from a glass-walled studio at the South Point Hotel, Casino & Spa. Bill Adee, formerly of Chicago Tribune Media, was hired as chief operating officer in March 2017, and Fox Sports executive Rick Jaffe joined as executive producer in May 2017. VSiN added a Canadian syndication deal with Anthem Sports & Entertainment in March 2019, partnered with iHeartRadio on XFL betting broadcasts in February 2020, and opened a second main studio at Circa Resort & Casino in October 2020. SiriusXM dropped the network in January 2021. DraftKings acquired VSiN from the Musburger family in March 2021, with the Musburgers remaining in executive roles; VSiN vacated the South Point studio in September 2023, and in July 2024 DraftKings sold the network back to the Musburgers for an undisclosed amount. VSiN programming returned to SiriusXM in January 2025.
Risks & controversies
Its Wikipedia entry has been flagged as containing promotional content. The business has undergone repeated ownership changes, including the 2021 sale to DraftKings and the 2024 buy-back, and its distribution has been volatile β SiriusXM dropped the network in January 2021 before it returned in 2025. As a betting media operation it is tied to regulated sports wagering markets and casino partners.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 11
launches, deals, and filingsVSiN returned to SiriusXM in January 2025, moving to channel 158.
In July 2024, DraftKings sold VSiN back to the Musburgers for an undisclosed amount; the network is owned by Musburger Media.
In September 2023 VSiN moved out of its South Point Hotel, Casino & Spa studio; the casino retained the studio and began producing its own sports betting content.
The Musburger family sold VSiN to DraftKings in March 2021, with the Musburgers staying on in executive roles.
On January 7, 2021, VSiN was dropped by SiriusXM channel 204 and replaced by SportsGrid Radio.
VSiN added a second main studio at the newly opened Circa Resort & Casino in Las Vegas, built in parallel with the resort and intended to improve video production capabilities relative to the audio-optimized South Point studio.
VSiN partnered with iHeartRadio to produce gambling-centric online broadcasts of XFL games.
VSiN partnered with Anthem Sports & Entertainment to syndicate programming on Canadian cable network Game+, including 'A Numbers Game' on weekday mornings and a weekly highlights program.
Fox Sports media executive Rick Jaffe joined VSiN as executive producer in May 2017.
Former Chicago Tribune Media executive Bill Adee was hired in March 2017 as VSiN's chief operating officer.
VSiN launched on February 5, 2017 with special programming covering Super Bowl LI, planning about 12 hours of live daily programming broadcast on SiriusXM and streamed on its website from a studio at the South Point Hotel, Casino & Spa.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Vsinvsin.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Vsin do?
- VSiN is a Las Vegas-based sports betting media network producing betting shows, odds data, picks and analysis for bettors.
- Who founded Vsin?
- Vsin was founded by Brian Musburger.
- Who are Vsin's investors?
- Vsin's investors include SeventySix Capital.