Fundraising FoxVogo Play
2 known investors
Find your way into Vogo Play
Sign up to see every warm intro you have to Vogo Play
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Vogo Play team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Korea's No.2 live commerce platform
Also known as Bogo Play · VOGO · 주식회사 보고플레이
Investors · 2
How we know: the VCSheet dataset · Not right? Tell us
How we know: Vision Creator's portfolio page · Not right? Tell us
Company profile
researched Aug 2026Vogo Play operates VOGO (vogoplay.com), a Korean-language consumer e-commerce marketplace. The storefront spans a broad general-merchandise assortment organized into categories including living and kitchen goods, furniture and interiors, hair/body/dental care, beauty, fresh and processed foods, health foods, water/coffee/beverages, home appliances, digital devices, sports and leisure, pet supplies, stationery and office supplies, toys, hobbies, fashion, shoes, fashion accessories, kids' fashion, maternity and baby products, and travel/e-coupon/rental offerings. Listings are shown with both a consumer reference price and a discounted selling price, and the site runs promotional formats such as daily shopping suggestions, time deals available in the mobile app, monthly price promotions, brand showcases, and gift-set features.
Beyond a conventional catalog, the site surfaces AI-driven product recommendation modules ("AI recommends", "AI custom recommendations") and navigation entries for an AI show host, short-form video shopping ("숏플"), a "핫플패스" pass product, and a "마이샵" seller/creator storefront. Community features include notices, purchase reviews, FAQs, purchase inquiries, events, 1:1 inquiries and a merchant onboarding (입점문의) channel, plus sign-up incentives such as a 3,000 won coupon. The site also exposes an international shipping selector covering a wide list of destination countries.
Business model
The platform sells third-party and brand merchandise directly to consumers through an online storefront and mobile app, with a merchant onboarding channel for sellers seeking to list on the marketplace and creator/seller storefronts ("마이샵").
Revenue is generated through online retail sales of consumer goods listed at discounted prices against stated consumer reference prices; the sources do not detail commission or fee structures.
Latest developments
The storefront lists active promotional programs including time deals, brand exhibitions, seasonal gift sets and a shareholders' meeting notice in its community notice section.
▸Full profile — market position, technology, go-to-market, geography
Market position
VOGO competes in South Korea's crowded online retail and video/live commerce segment, positioning itself around AI-assisted recommendations and video-based selling alongside a broad general-merchandise assortment.
The site combines standard marketplace merchandising with AI recommendation and AI show host features, short-form video shopping and individual seller storefronts within a single consumer app and website.
Technology
The consumer site includes AI-based product recommendation modules and an AI show host feature, short-form video shopping, and a mobile app used for time-limited deals; the storefront is hosted on Cafe24's commerce hosting infrastructure.
Go-to-market
Customer acquisition relies on sign-up coupons, time-limited deals promoted in the mobile app, curated best-seller and brand exhibitions, event pages, and a paid pass product; supply is built through an inbound merchant onboarding inquiry channel.
Korean retail consumers shopping for groceries, household goods, beauty, appliances, fashion and related everyday categories, plus brands and sellers seeking a channel to reach those shoppers.
Geography
Operations are centered in South Korea, with the company's registered address in Seocho-gu, Seoul; the storefront also offers an international shipping destination selector covering numerous countries.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 3
primary sources listed
- Vogo Playvogoplay.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Vogo Play do?
- VOGO is a Korean online shopping platform operated by Bogo Play Co., Ltd., combining e-commerce with live and short-form video selling.
- Who are Vogo Play's investors?
- Vogo Play's investors include Colopl Next, Vision Creator.