VMP株式会社
Tokyo, JP · 1 known investors
Find your way into VMP株式会社
VMP is a Japanese company that supports composers and musicians by providing income and recognition systems and operating a library music site, and helps artists expand into overseas markets through promotion and distribution support. It serves music creators and artists looking to reach domestic and international audiences.
Also known as VMP Corporation · ＶＭＰ株式会社
Founders & leadership
Investors · 1
Company profile
researched Aug 2026VMP株式会社 (VMP Corporation) is a Tokyo-based music business founded in July 2020. Its stated aim is to create new culture through music and to serve everyone involved in the music business, including rights holders, users and listeners. The company is headquartered in the co-lab Gotanda with JPRE shared office in the Gotanda JP Building, Nishi-Gotanda, Shinagawa-ku, Tokyo, and has a related company, VMP Korea Inc., located in Yongsan-gu, Seoul.
The business is organized around two areas. The composer support business builds mechanisms for composers to obtain stable income and recognition for their work and provides places where writers themselves can take a front-facing role; it includes operation of the library music site "VML". The music global expansion support business connects domestic and overseas music markets, providing distribution/communication design and operational support intended to move artists from acquiring overseas listeners to establishing local fan bases, and includes operation of the cross-border artist promotion brand "enparade". A third-party startup database also lists a service called "macs", described as a solution that supports peripheral business tasks so that indie artists can concentrate on creative and performance activity.
Business model
VMP operates services on both sides of the music value chain: a library music download site (VML) offered to video creators and other users, and support services for composers and artists, including promotion and distribution support for overseas market expansion under the enparade brand. VML is stated to require no registration fee, no annual membership fee and no track download fee, with unlimited use.
Traction
A startup database lists the company at around 20 or fewer employees. Public disclosures include a stated capital of 6 million yen.
Latest developments
In July 2025 the company announced its participation in VidCon 2025, an event for video creators.
▸Full profile — market position, go-to-market, geography, history
Market position
A startup database categorizes VMP under entertainment, creators, content, artists, distribution and music, serving both B2B and B2C segments, and describes it as a startup operating the fully free music download site VML for video creators.
VML is offered with no registration fee, annual fee or track download charges and unlimited usage, covering UGC services such as YouTube as well as TV programs, commercials, films, videograms and events.
Go-to-market
The company recruits creators and artists through an open entry form on its website, with submitted materials reviewed within roughly two weeks and only successful applicants contacted. It also maintains a presence at creator-economy events, participating in VidCon 2025, sponsoring "CREATORS CONNECT 2024" as a Gold sponsor, and sponsoring the "YouTube Koshien" contest in 2021, and it operates YouTube and X accounts.
Video and social-media content creators who need music for YouTube and other UGC platforms, as well as broadcast, commercials, film, videogram and event uses; composers and songwriters seeking income and recognition; and artists, including indie artists, aiming to reach overseas audiences.
Geography
Headquartered in Nishi-Gotanda, Shinagawa-ku, Tokyo, Japan, with a related company, VMP Korea Inc., in Seoul, South Korea. Its global expansion support business is aimed at connecting Japanese and overseas music markets.
History
VMP株式会社 was established on 13 July 2020 (Reiwa 2), positioning itself as a Reiwa-era company in a changing music industry. It sponsored the "YouTube Koshien" contest in 2021, was a Gold sponsor of the "CREATORS CONNECT 2024" matching event organized by the non-profit Creator Agency, and participated in VidCon 2025.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsThe company announced participation in VidCon 2025, a festival for video/content creators.
VMP sponsored CREATORS CONNECT 2024, a matching event connecting social-media creators and companies organized by the non-profit organization Creator Agency, as a Gold sponsor.
VMP participated as a sponsor company of the YouTube Koshien contest.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- VMP株式会社vmp.co.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does VMP株式会社 do?
- Tokyo-based music company running the VML royalty-free library music site and creator/artist support services.
- Who founded VMP株式会社?
- VMP株式会社 was founded by 塙 洋彰.
- Who are VMP株式会社's investors?
- VMP株式会社's investors include W Inc..
- Where is VMP株式会社 headquartered?
- VMP株式会社 is headquartered in Tokyo, JP.