Virtuous
Phoenix, US · Founded 2014 · 206 employees on LinkedIn · 4 known investors
Find your way into Virtuous
275 people in our graph share verified history with the Virtuous team — schools, employers, funds. One of them is your warm intro.
Jackson Heddyunlockedknows David Cady · together at Arizona State University (overlapped)
×8knows the team · via GTMfund
×3knows the team · via SAP
Virtuous offers CRM+, a fundraising and marketing platform for nonprofit organizations that consolidates donor data—giving, engagement, volunteerism, relationships, and wealth—into a single 360° view. The platform includes integrated email, SMS, online giving, event management, automated donor journeys, AI-assisted email drafting, and reporting to help fundraising teams build donor relationships at scale.
Founders & leadership
Virtuous was founded in 2014 by Gabriel Cooper and Gabe Cooper.
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Gabriel CooperCo-founder
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Gabe CooperinFounderFounder and CEO of Virtuous, a CRM platform for nonprofits. He authored the 2020 book Responsive Fundraising and speaks on nonprofit technology and donor engagement.
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Megan BeltraninExecutive
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David CadyinChief Revenue OfficerHe previously held technology sales, marketing, and operations roles over an 18-year period.
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Thomas AboodNamed on SEC filing
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Bradley K. RouthNamed on SEC filing
Board
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M. Gregg ScoresbyBoard director
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James DouglassBoard director
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Investors · 4
Reported raises · per SEC filings
Form D private placements$149.9M disclosed across 8 of 9 rounds · 2015–2024
▶$95MraisedOct 2024 · 1 investors · Other TechnologyRule 506(b)
▶$95MraisedOct 2024 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ben WeinbergDirector
- Chris HorneExecutive Officer
- Megan BeltranExecutive Officer
- Mark AchlerDirector
- Dino VendettiDirector
- Gabriel CooperExecutive Officer, Director
- M. Gregg ScoresbyDirector
- James DouglassDirector
- David CadyExecutive Officer
- Aneesha RaghunathanDirector
- Offering amount
- $95M
- Amount sold
- $95M
- First sale
- Sep 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$15MraisedAug 2024 · 1 investors · Other TechnologyRule 506(b)
▶$15MraisedAug 2024 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Mark AchlerDirector
- Chris HorneExecutive Officer
- M. Gregg ScoresbyDirector
- Megan BeltranExecutive Officer
- David CadyExecutive Officer
- James DouglassDirector
- Dino VendettiDirector
- Gabriel CooperExecutive Officer, Director
- Offering amount
- $15M
- Amount sold
- $15M
- Proceeds to insiders
- $25K
- First sale
- Aug 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$14MraisedOct 2022 · 3 investors · Other TechnologyRule 506(b)
▶$14MraisedOct 2022 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Chris HorneExecutive Officer
- M. Gregg ScoresbyDirector
- Mark AchlerDirector
- James DouglassDirector
- Gabriel CooperExecutive Officer, Director
- Dino VendettiDirector
- Offering amount
- $14M
- Amount sold
- $14M
- Proceeds to insiders
- $1.3M
- First sale
- Oct 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.4MraisedMar 2022 · 1 investors · Other TechnologyRule 506(b)
▶$2.4MraisedMar 2022 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Gabriel CooperExecutive Officer, Director
- Bradley RouthDirector
- Mark AchlerDirector
- Dino VendettiDirector
- M. Gregg ScoresbyDirector
- Offering amount
- $2.4M
- Amount sold
- $2.4M
- First sale
- Feb 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$18MraisedJun 2021 · 5 investors · Other TechnologyRule 506(b)
▶$18MraisedJun 2021 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Gabriel CooperExecutive Officer, Director
- Mark AchlerDirector
- Bradley RouthDirector
- M. Gregg ScoresbyDirector
- Dino VendettiDirector
- Offering amount
- $18M
- Amount sold
- $18M
- First sale
- Jun 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.8MraisedApr 2019 · 7 investors · Other TechnologyRule 506(b)
▶$2.8MraisedApr 2019 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Gabriel CooperExecutive Officer, Director
- Bradley RouthDirector
- Troy HenikoffDirector
- Offering amount
- $3M
- Amount sold
- $2.8M
- First sale
- Apr 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$700KraisedFeb 2018 · 7 investors · ComputersRule 506(b)
▶$700KraisedFeb 2018 · 7 investors · Computers
Rule 506(b)Officers, directors & promoters on the filing
- Thomas AboodDirector
- Gabriel CooperExecutive Officer, Director, Promoter
- Bradley K. RouthDirector, Promoter
- Offering amount
- $700K
- Amount sold
- $700K
- First sale
- Jun 2015
- Incorporated
- Limited Liability Company, Delaware, 2014
- Federal exemptions
- 06b
▶$2MraisedFeb 2018 · 17 investors · ComputersRule 506(b)
▶$2MraisedFeb 2018 · 17 investors · Computers
Rule 506(b)Officers, directors & promoters on the filing
- Thomas AboodDirector
- Bradley K. RouthDirector, Promoter
- Gabriel CooperExecutive Officer, Director, Promoter
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Jul 2016
- Incorporated
- Limited Liability Company, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
3 people who came through Virtuous went on to found or lead other companies.
In the news
Introducing Virtuous Raise AI Page Builder: Create Donation Pages in Minutes - Virtuous Softwarevirtuous.org · Aug 2026Frequently asked questions
- What does Virtuous do?
- Virtuous offers CRM+, a fundraising and marketing platform for nonprofit organizations that consolidates donor data—giving, engagement, volunteerism, relationships, and wealth—into a single 360° view. The platform includes integrated email, SMS, online giving, event management, automated donor journeys, AI-assisted email drafting, and reporting to help fundraising teams build donor relationships at scale.
- Who founded Virtuous?
- Virtuous was founded by Gabriel Cooper, Gabe Cooper in 2014.
- Who are Virtuous's investors?
- Virtuous's investors include Arizona Founders Fund, Seven Peaks Ventures, Summit Partners, Susquehanna Growth Equity.
- How much funding has Virtuous raised?
- Virtuous has disclosed $149.9M raised across 8 of its 9 known rounds.
- Where is Virtuous headquartered?
- Virtuous is headquartered in Phoenix, US.