Fundraising FoxVirtue Labs
Raleigh, US · Founded 2013 · Delaware LLC
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Founders & leadership
Virtue Labs was founded in 2013 by Melisse Shaban.
MS
Melisse ShabanFounderMelisse Shaban is the founder and CEO of Virtue Labs, a consumer products company offering premium hair care and skincare built on platform technology originally developed for wound healing. Previously, she held executive and leadership roles at companies including StriVectin, Frederic Fekkai, Aveda, and The Body Shop, and has served on boards of both for-profit and nonprofit organizations.
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Jose Luis PalaciosExecutiveHe has held leadership roles at Procter & Gamble, Coty, and Google across multiple countries over three decades.
Board
PM
Parth MehrotraBoard director
AS
Akshay ShettyBoard director
GP
Gregory PolcerBoard director
LB
Louise BradyBoard director
MZ
Matt ZugaBoard director
WA
William A. HawkinsBoard director
KW
Kim WestmorelandBoard director
TJ
Todd JohnsonBoard director
Reported raises · per SEC filings
Form D private placements$72.1M disclosed across 4 of 6 rounds · 2013–2023
▶$17MraisedAug 2024 · 39 investors · ManufacturingRule 506(b)
▶$17MraisedAug 2024 · 39 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- William A. HawkinsDirector
- John RiceExecutive Officer, Director
- Parth MehrotraDirector
- Akshay ShettyDirector
- Gregory PolcerDirector
- Jose Luis PalaciosExecutive Officer, Director
- Louise BradyDirector
- Offering amount
- $20M
- Amount sold
- $17M
- First sale
- Aug 2023
- Incorporated
- Limited Liability Company, Delaware
- Federal exemptions
- 06b
▶$3.7MraisedApr 2022 · 3 investors · ManufacturingRule 506(b)
▶$3.7MraisedApr 2022 · 3 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- John RiceExecutive Officer, Director
- Patricia LopezDirector
- Melisse ShabanExecutive Officer, Director
- Jason FriedlanderDirector
- William A HawkinsDirector
- Parth MehrotraDirector
- Louise BradyDirector
- Offering amount
- $12M
- Amount sold
- $3.7M
- First sale
- Apr 2022
- Incorporated
- Limited Liability Company, Delaware
- Federal exemptions
- 06b
▶$28.6MraisedNov 2020 · 26 investors · ManufacturingRule 506(b)
▶$28.6MraisedNov 2020 · 26 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Parth MehrotraDirector
- Louise BradyDirector
- Patricia LopezDirector
- Jason FriedlanderDirector
- William A HawkinsDirector
- Melisse ShabanExecutive Officer, Director
- John RiceExecutive Officer, Director
- Offering amount
- $28.6M
- Amount sold
- $28.6M
- First sale
- Oct 2020
- Incorporated
- Limited Liability Company, Delaware
- Federal exemptions
- 06b
▶$22.8MraisedAug 2018 · 67 investors · ManufacturingRule 506(b)
▶$22.8MraisedAug 2018 · 67 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Matt ZugaDirector
- William A HawkinsDirector
- John RiceDirector
- Michael FishoffExecutive Officer
- Parth MehrotraDirector
- Louise F BradyDirector
- Jason FriedlanderDirector
- Melisse ShabanExecutive Officer, Director
- Offering amount
- $23.1M
- Amount sold
- $22.8M
- First sale
- Dec 2016
- Incorporated
- Limited Liability Company, Delaware, 2013
- Federal exemptions
- 06b
▶$4.1MofferedJan 2017 · 28 investors · ManufacturingRule 506(b)
▶$4.1MofferedJan 2017 · 28 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Kim WestmorelandDirector
- Louise F. BradyDirector
- Todd JohnsonDirector
- Melisse ShabanExecutive Officer, Director
- Matt ZugaDirector
- Offering amount
- $4.1M
- First sale
- Apr 2016
- Incorporated
- Limited Liability Company, Delaware, 2013
- Federal exemptions
- 06b
▶$5.4MofferedJan 2017 · 19 investors · ManufacturingRule 506(b)
▶$5.4MofferedJan 2017 · 19 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Melisse ShabanExecutive Officer, Director
- Matt ZugaDirector
- Kim WestmorelandDirector
- Todd JohnsonDirector
- Louise F. BradyDirector
- Offering amount
- $5.4M
- First sale
- Oct 2013
- Incorporated
- Limited Liability Company, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- Who founded Virtue Labs?
- Virtue Labs was founded by Melisse Shaban in 2013.
- How much funding has Virtue Labs raised?
- Virtue Labs has disclosed $72.1M raised across 4 of its 6 known rounds.
- Where is Virtue Labs headquartered?
- Virtue Labs is headquartered in Raleigh, US.