Virtual Piggy
OTC: RPMTHermosa Beach, US · Delaware corporation
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REGO provides financial institutions with a COPPA- and GDPR-compliant family digital wallet platform that lets parents oversee their children's online purchases, savings, and donations. It serves banks and credit unions as a white-label product that helps children manage budgets and track spending under parental control.
Founders & leadership
JW

Jo WebberFounder · CEO2012–2015Jo Webber holds a PhD in Quantum Physics and is a Chartered Chemist with a fellowship at the Royal Society of Chemistry; she founded and leads Pod, an AI-powered workforce intelligence platform serving enterprise and government clients, and has previously served as CEO of multiple companies involved in fintech, cybersecurity, and scientific software sectors.
EC
Ernest CimadamoreExecutive
PI

Pradeep IttycheriaCTO & Co-Founder2012–2015Pradeep Ittycheria is an Executive Officer at Virtual Piggy (now REGO), a fintech platform providing family digital wallets to financial institutions. He has held roles spanning product management, software engineering leadership, P&L management, and corporate development across healthcare payments, financial services, and digital payments companies, and has been part of management teams that achieved successful exits.
JD
Joseph DwyerExecutive
TK

TOM KEEFERExecutive Vice President, Global Strategy and Channel Partnerships2011–2014Tom Keefer held senior marketing roles at LA Gear and K-Swiss in international marketing and licensing, served as Senior Vice President of International Marketing at Mattel overseeing Barbie and Hot Wheels, and directed global licensing for BBC Worldwide brands including Teletubbies and Doctor Who before co-founding Virtual Piggy, a COPPA-compliant youth payment platform.
LJ
LAURA JANKE JAEGERSVP Corporate Development, General Counsel2013–2017Laura Janke Jaeger is General Counsel of Virtual Piggy, a fintech company providing family digital wallet solutions. She is admitted to practice law in New York and England and Wales, with expertise in corporate law, regulatory compliance, and financial technology.
PS
Peter S. PelulloDirector, Chief Executive Officer
JR
Joseph R. ToczydlowskiChief Financial Officer
Board
DA
Darr AleyBoard director
KB
Kirk BradleyBoard director
GM
George McDanielBoard director
WT
William TobiaBoard director
Reported raises · per SEC filings
Form D private placements$21.5M disclosed across 6 rounds · 2014–2016
▶$600KraisedSep 2016 · 3 investors · Other TechnologyRule 506(b)
▶$600KraisedSep 2016 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Dale JensenDirector
- Ernest CimadamoreExecutive Officer, Director
- John CoyneExecutive Officer, Director
- Gerald HannahsDirector
- Kirk BradleyDirector
- Scott McPhersonExecutive Officer
- Offering amount
- $10M
- Amount sold
- $600K
- First sale
- Aug 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.9MraisedMay 2015 · 7 investors · Other TechnologyRule 506(b)
▶$2.9MraisedMay 2015 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ernest CimadarmoreExecutive Officer, Director
- Joseph DwyerExecutive Officer
- William TobiaDirector
- Pradeep IttycheriaExecutive Officer
- Kirk BradleyDirector
- Jo WebberExecutive Officer, Director
- Darr AleyDirector
- George McDanielDirector
- Offering amount
- $10M
- Amount sold
- $2.9M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2MraisedMar 2015 · 2 investors · Other TechnologyRule 506(b)
▶$2MraisedMar 2015 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ernest CimadamoreExecutive Officer, Director
- Pradeep IttycheriaExecutive Officer
- Jo WebberExecutive Officer, Director
- Darr AleyDirector
- Kirk BradleyDirector
- George McDanielDirector
- William TobiaDirector
- Joseph DwyerExecutive Officer
- Offering amount
- $10M
- Amount sold
- $2M
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.6MraisedNov 2014 · 3 investors · Other TechnologyRule 506(b)
▶$2.6MraisedNov 2014 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- GEORGE MCDANIELDirector
- ERNEST CIMADAMOREExecutive Officer, Director
- DARR ALEYDirector
- JOSEPH DWYERExecutive Officer
- WILLIAM TOBIADirector
- JO WEBBERExecutive Officer, Director
- KIRK BRADLEYDirector
- PRADEEP ITTYCHERIAExecutive Officer
- Offering amount
- $20M
- Amount sold
- $2.6M
- Minimum investment
- $50K
- First sale
- Oct 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10.9MraisedMay 2014 · 27 investors · Other TechnologyRule 506(b)
▶$10.9MraisedMay 2014 · 27 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- LAURA JANKE JAEGERExecutive Officer
- Jo WebberExecutive Officer, Director
- Ernest CimadamoreExecutive Officer, Director
- Joseph DwyerExecutive Officer
- Darr AleyDirector
- Kirk BradleyDirector
- William TobiaDirector
- Pradeep IttycheriaExecutive Officer
- George O. McDanielDirector
- Offering amount
- $17M
- Amount sold
- $10.9M
- Minimum investment
- $20K
- First sale
- Jan 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.5MraisedFeb 2014 · 26 investors · Other TechnologyRule 506(b)
▶$2.5MraisedFeb 2014 · 26 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- ERNEST CIMADAMOREExecutive Officer, Director
- TOM KEEFERExecutive Officer
- JOSEPH DWYERExecutive Officer
- DARR ALEYDirector
- LAURA JANKE JAEGERExecutive Officer
- GEORGE O. McDANIEL, IIIDirector
- PRADEEP ITTYCHERIAExecutive Officer
- JO WEBBERExecutive Officer, Director
- WILLIAM TOBIADirector
- KIRK BRADLEYDirector
- Offering amount
- $10.7M
- Amount sold
- $2.5M
- First sale
- Feb 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Virtual Piggy do?
- REGO provides financial institutions with a COPPA- and GDPR-compliant family digital wallet platform that lets parents oversee their children's online purchases, savings, and donations. It serves banks and credit unions as a white-label product that helps children manage budgets and track spending under parental control.
- Who founded Virtual Piggy?
- Virtual Piggy was founded by Jo Webber.
- How much funding has Virtual Piggy raised?
- Virtual Piggy has disclosed $21.5M raised across 6 rounds.
- Where is Virtual Piggy headquartered?
- Virtual Piggy is headquartered in Hermosa Beach, US.