ViralMoment
AcquiredTechstars '21Menlo Park, US · Founded 2021 · 15 employees on LinkedIn · 5 known investors
ViralMoment is an AI platform that analyzes social video content frame by frame to detect trends, formats, brand mentions, and influencers across millions of videos. It serves brands and agencies seeking consumer insights and competitive benchmarking on social video.
Also known as Viral Moment · ViralMoment Inc.
Investors · 5
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$2.5M disclosed across 1 of 2 rounds · 2024
- Undisclosed amountseed fundingFeb 2024
Supernode Global (lead), Carnegie Mellon University, Crush Ventures, Duo Partners, Techstars
Source ↗ - $2.5MSeed FundingJan 2024 · 3 sources
Supernode Global (lead), Carnegie Mellon University, Crush Ventures, Duo Partners, Techstars
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026ViralMoment is a Menlo Park, California-based provider of AI-powered social video insights and analytics for brands and agencies. Its video-native AI analyzes short-form social videos in their entirety — frame by frame across visuals, audio and on-screen text — rather than relying on captions, transcripts or thumbnails. The system tracks brand mentions, emotions, products, influencers and creative patterns, and surfaces emerging trends and cultural narratives in real time, including shifts in a brand's online image and reputation.
The platform is used for trend spotting, competitive benchmarking, creative strategy, intellectual-property recognition in user-generated content, and brand safety/reputation management. Published case studies cover TikTok category deep dives ("BeerTok"), skincare trend measurement, DC Comics FanDome IP recognition in UGC, #MakeupHacks competitive benchmarking, the "Four Seasons Baby" trend, and reputation work with Delta Airlines. The company also markets a self-service discovery product with custom dashboards and visualizations. Applications cited by management extend beyond advertising to detecting misinformation and misuse in user-generated content; the company said its technology identified AI-generated sexually explicit images using Taylor Swift's likeness.
In May 2026, Sprinklr acquired ViralMoment's assets to add multimodal, video- and image-native listening to its Unified-CXM and Voice of the Customer platform, with stated capabilities including earlier detection of cultural and market trends, explaining why content resonates, and capturing visually expressed sentiment and product feedback.
Founding story
CEO and cofounder Chelsie Hall developed the idea after struggling to find tools that would help the US Department of Defense and Department of State understand what people discussed in online videos. The company was formed by two female founders with prior experience building technology for the Department of Defense and NASA; CTO Sheyda Demooei is the other named cofounder.
Business model
Software-as-a-service, according to the company's seed pitch deck, selling AI-powered social video insights, analytics and strategy to brands and agencies.
Subscription/SaaS software sold to brands and agencies; a free-access tier is promoted for the Discover product.
Traction
Clients cited include Coca-Cola, Warner Bros./Warner Brothers, WPP, Omnicom and Delta Airlines. The company reported having tracked and analyzed more than one billion social videos. It had seven employees at the time of its 2024 seed round. In one trend study, users of its trend product gained six times as many followers as a randomized sample group.
Latest developments
Sprinklr announced on May 28, 2026 that it had acquired the assets of ViralMoment to extend its Unified-CXM and Voice of the Customer platform into video-, image- and audio-native listening. ViralMoment's sign-in page now supports authentication via Sprinklr accounts through the Video Intelligence product in Sprinklr Launchpad.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as a video-native alternative to text-centric social listening and Voice of the Customer tools; its pitch deck cited a $25.6 billion digital content market and competition from a range of adtech and media companies. Sprinklr acquired the technology to address what it described as a video and image blind spot in existing listening programs.
Analysis of the full video — visuals, audio and on-screen text, frame by frame — instead of text-based signals such as captions and transcripts, enabling detection of products, brand mentions, emotions and IP within content at high volume and in near real time.
Technology
Computer vision and AI that read social video content in full, analyzing visuals, audio and on-screen text frame by frame within minutes, rather than relying on captions, transcripts or thumbnails. The technology detects brand mentions, featured products (for example distinguishing whether a person in a video is drinking coffee or soda), emotions, participating influencers and IP appearances in user-generated content, and can alert brands to upticks in videos related to them. It is built for high-volume ingestion, and the company cites processing peaks such as more than 4,300 Barbie-movie-related videos a day generating 425 million views in April 2023.
Go-to-market
Direct enterprise sales supported by scheduled consultations and published case studies, alongside a self-service sign-up for its Discover dashboard product. Post-acquisition, access is available through Sprinklr's Launchpad as the Video Intelligence product.
Brands and agencies focused on short-form social video; the company also reported interest from hedge funds, political groups and government agencies.
Geography
Headquartered in Menlo Park, California, United States.
History
Founded in 2021. ViralMoment raised a $2.5 million seed round announced in January 2024, led by Supernode Global with participation from Crush Ventures, Duo Partners, Carnegie Mellon University and Techstars, intending to broaden the scope of its video-reading AI, add data sources and expand use cases and clients. On May 28, 2026, Sprinklr acquired ViralMoment's assets, with the technology positioned within Sprinklr's multimodal customer intelligence offering.
Risks & controversies
Sprinklr's announcement noted integration risk and the possibility that anticipated benefits of the asset acquisition may not be realized when expected or at all.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with ViralMoment for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsSprinklr, Inc. (NYSE: CXM) announced and completed the acquisition of the assets of ViralMoment, adding video-, image- and audio-native intelligence to Sprinklr's Unified-CXM and Voice of the Customer platform.
Seed funding of $2.5 million led by Supernode Global with participation from Crush Ventures, Duo Partners, Carnegie Mellon University and Techstars, to widen the scope of the company's video-reading AI, add data sources and build new use cases and clients.
$2.5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- ViralMomentdiscover.viralmoment.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ViralMoment do?
- ViralMoment is an AI social video intelligence platform, acquired by Sprinklr in May 2026.
- Who are ViralMoment's investors?
- ViralMoment's investors include Supernode Global, Techstars, Carnegie Mellon University, Crush Ventures.
- How much funding has ViralMoment raised?
- ViralMoment has disclosed $2.5M raised across 1 of its 2 known rounds.
- Where is ViralMoment headquartered?
- ViralMoment is headquartered in Menlo Park, US.