Videobot

Videobot is a Finland-based SaaS company that builds an interactive video experience (iVX) platform, positioned as an agentic video engagement platform for the pharmaceutical industry. The product converts linear video into guided, user-led journeys: viewers are presented with choices and questions, and each choice can lead to another video, a web page, a form or another action. Journeys are modular, so individual videos and paths can be updated without rebuilding the whole experience. Customers can use existing approved videos, have content produced by the Videobot team, or generate new video modules with the platform's Agentic AI Creator.

Experiences can be placed across digital and physical touchpoints as an iFrame embed, an on-site widget, a Stories format, a slider, or via links and dynamically generated QR codes, allowing use on websites, portals, campaigns, rep follow-up emails, event materials and field tools. A dashboard consolidates measurement across placements, covering entry points, viewer choices, watch time and completion, drop-off points, CTA clicks and submitted forms, plus downstream actions such as portal visits, study downloads and webinar registrations when configured as CTAs. Interaction data can also be exported to GA4, GTM/Piwik PRO, Adobe Analytics, Matomo or custom integrations, and can be connected to CRM and field workflows including Veeva-based processes.

The company markets three audience-facing use cases: HCP engagement, consumer healthcare and OTC, and patient support and adherence. The platform is described as SOC 2 Type I and Type II certified, with data encrypted in transit and at rest, role-based access controls, anonymised analytics that avoid user-identifiable profiles, no traditional cookies or local storage for identification, and account and analytics data hosted in European data centres.

Founding story

The founders' thesis was that consumer attention has shifted to video — with the average consumer reported as spending around 17 hours a week with online video — and that interactive video is the next step after marketing automation in how brands guide customers through journeys. Co-founder Anssi Kiviranta framed video experience (VX) as the next phase in customer experience, arguing that interactive video content can guide users through personalised journeys rather than replacing text and images outright.

Business model

B2B SaaS: Videobot licenses its interactive video experience platform to brands and agencies, combined with a high-touch service model that includes expert consultants for iVX strategy, content production support, proactive optimisation advice and a managed content database. Client time investment is described as roughly 1–5 hours per month depending on the case.

Software platform sold to enterprise clients alongside content production and advisory services; specific pricing is not disclosed.

Traction

The website reports presence in 25+ countries, 25 years' worth of streamed video and 250,000+ monthly interactions. Earlier coverage cited customers in over 20 countries and stated that companies using Videobot can see up to 5x higher conversion rates. Published cases include Alfasigma Mexico (certified medical courses for healthcare professionals), LNDS (data services) and a partnership with Terve Media.

Latest developments

Videobot has repositioned its platform around pharmaceutical HCP, consumer healthcare and patient-support engagement, introduced an Agentic AI Creator for video module production, and announced a strategic partnership with Terve Media to launch interactive medical education for pharmaceutical companies in Finland. It also published a Consumer Study 2025 on interactive video in customer experience.