Fundraising Fox

Victory XR

Founded 2016 Β· 27 employees on LinkedIn Β· 3 known investors

VictoryXR builds immersive virtual reality and browser-based learning tools for K-12, homeschool, and higher education, including VR labs, simulations, and AI tutoring. It also develops digital-twin "metaversity" campuses and turnkey VR classroom bundles for school districts and universities across more than 30 countries.

Also known as VictoryXR Β· VXR

Founders & leadership

Victory XR was founded in 2016 by Steve Grubbs.

SGSteve Grubbs
Steve GrubbsinFounder

Investors Β· 3

Company profile

researched Aug 2026

VictoryXR develops immersive and AI-based learning products for K-12 schools, higher education institutions, homeschool families, tutoring organizations and workforce training. Its two principal platforms are VXRLabs, a virtual reality library of hands-on labs and simulations spanning science, biology (including animal dissections), chemistry, forensics/CSI, career and technical education (nursing assistant, medical assistant, carpentry, welding, robotics, drone operation, agri-tech, vet tech), mixed-reality 3D assets, social studies and 360-degree global field trips; and HoloTutor, a browser-based AI tutoring platform offering AI-generated lessons, conversational tutoring, interviews with AI personas and instant curriculum-aware answers.

The company also builds "metaversity" digital-twin replica campuses for higher education institutions, and sells packaged VictoryXR Simulation Labs bundles that include 25 Meta Quest headsets, preloaded software, a charging and storage cart, onsite setup and training, and access to 160+ virtual field trips. A 3D Spatial AI product lets educators create their own AI teaching assistants and conversational lessons via the Spatial AI Creator, accessible on Chromebooks, Macs, PCs and VR headsets. VictoryXR additionally offers educator training and grant-application assistance for schools seeking funding.

VXRLabs runs on Meta Quest 2/3/3S/Pro, PICO Neo 3 and 4, HTC Vive, Snapdragon Spaces headsets including Lenovo ThinkReality VRX, PCVR configurations via Steam/SteamVR, plus Windows and macOS; licenses are tied to the student rather than the device and support multiplayer sessions. Earlier VictoryXR campus offerings were delivered on the third-party ENGAGE VR platform, accessible by headset, computer, smartphone or tablet.

Founding story

The company was founded in 2016 with the stated aim of addressing passive, video-conference-based online education by creating immersive, interactive virtual classrooms and campuses where students learn together in real time.

Business model

VictoryXR licenses software subscriptions to institutions and consumers, and sells bundled hardware-plus-software classroom packages with onsite setup and training services. HoloTutor uses a freemium model with paid upgrades and volume/team pricing; VXRLabs is sold as a subscription, and headset-plus-subscription plans are offered to homeschool buyers.

Recurring subscriptions: HoloTutor Basic at $0/month, Plus at $15/month, and a Team tier with bulk/volume pricing, centralized seat management and priority support; VXRLabs consumer subscription listed at $12/month. Turnkey Simulation Lab bundles (headsets, software, cart, setup, training) and custom simulator co-development with faculty provide additional revenue. Payment through Education Savings Account and school-choice program funds is accepted via ClassWallet, Odyssey and Step Up for Students.

Traction

Website figures cite partnerships with 50+ higher education institutions for digital-twin metaversity campuses, use in 100+ higher education institutions, 200+ school districts and 160+ universities, and a content library of 160+ interactive simulations, 150+ global field trips, 25+ science labs, 60+ creator spaces and 3,500+ 3D objects. A KIPP Atlanta Collegiate High School deployment reported 72.7% of scholars using HoloTutor multiple times daily, 81.8% saying it encourages working through problems rather than copying answers, 63.6% using it for concept understanding and homework, and 54.5% reporting improved study efficiency. In 2023, VictoryXR supplied VR headsets to 30 South Carolina schools, including Williston-Elko High School. Labs have been co-created with faculty at Alabama A&M University and the University of Maryland Global Campus, and a digital twin campus was built with the University of Iowa.

Latest developments

Current product marketing centers on VXRLabs and HoloTutor, with HoloTutor pricing tiers (free Basic, $15/month Plus, volume-priced Team), AI textbook upload, and a KIPP Atlanta Collegiate district-level deployment case study. The site cites 2025 Best EdTech finalist status and Meta Premier Partner status, expanding ESA/school-choice payment coverage through ClassWallet, Odyssey and Step Up for Students, and packaged Simulation Lab bundles with 25 Meta Quest headsets.

β–ΈFull profile β€” market position, technology, go-to-market, geography, history, risks & controversies

Market position

The company describes itself as operating one of the largest education-dedicated XR content libraries and cites use by 200+ school districts and 160+ universities, Meta Premier Partner status, and 2025 Best EdTech finalist recognition. It positions HoloTutor against Khan Academy's Khanmigo on 3D avatar instruction, automated lesson generation and token-efficiency. Third-party reviewers have noted strengths in subject breadth and weaknesses including English-only content and dependence on the ENGAGE platform.

Stated points of difference include a large education-specific XR content library with over 6,000 3D teaching objects, device-agnostic delivery with student-linked licenses and multiplayer support, curriculum-integrated experiences rather than standalone programs, turnkey classroom bundles with onsite setup and training, custom simulators co-developed with university faculty, and an AI tutor that pairs 3D avatar instruction with one-time lesson generation intended to limit ongoing token costs. Educator oversight, editable lessons, customer IP retention and FERPA/COPPA-aligned design are emphasized for school buyers.

Technology

Immersive VR simulations delivered as native applications across standalone and tethered headsets (Meta Quest, PICO, HTC Vive, Snapdragon Spaces devices, PCVR via SteamVR) plus Windows and macOS builds, with multiplayer and device-agnostic student licensing. Mixed-reality features place 3D assets in physical classrooms. The AI layer combines large-language-model tutoring with 3D avatars: HoloTutor runs in Chrome and Safari, auto-generates lessons from uploaded PowerPoints, PDFs, outlines or video, places AI tutors on textbook pages, supports multilingual instruction (Arabic, English, French, Spanish, Mandarin and others), and provides dashboards for completion, mastery, assessment and engagement. The company states customer instructional materials are not used to train public AI models and that the platform is designed for FERPA and COPPA compliance. Earlier campus experiences were hosted on the ENGAGE collaborative VR platform.

Go-to-market

Direct sales and demonstrations to schools, districts and universities; a self-serve free tier and browser sign-up for HoloTutor; app-store and APK distribution for VXRLabs across headset platforms and device-management systems (ManageXR, ArborXR, Horizon Managed Services). Reseller and strategic partnerships extend distribution, including joint education bundles with device-management vendor ArborXR and availability through ESA payment platforms (ClassWallet, Odyssey, Step Up for Students). The company also provides grant-funding assistance to help educators finance purchases.

K-12 school districts, colleges and universities, homeschool families, tutoring organizations, workforce and CTE training programs, and lifelong learners; VictoryXR is listed as an ESA-approved vendor for homeschool purchasers in several U.S. states.

Geography

United States-centered with international reach: metaversity digital-twin campuses developed for institutions internationally; named U.S. institutional collaborators include Morehouse College, University of Maryland Global Campus, New Mexico State University, University of Iowa, Alabama A&M University and UC Riverside. ESA-based homeschool sales are available in Arizona, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Texas and Utah.

History

VictoryXR was founded in 2016 to apply virtual reality and AI to education. It won a first-place Viveport Developer Award in March 2019 and the PIEoneer Awards' Digital Innovation of the Year - Learning in September 2021. Early offerings included a virtual campus hosted on the ENGAGE VR platform. The company worked with Meta on "metaversity" digital-twin campuses, including a Morehouse College metaverse program reported as the first college to offer classes in the metaverse in 2022, and a digital twin of the University of Iowa. In 2023 it deployed headsets to 30 schools in South Carolina and supported a Crime Scene Investigation course at UMGC. In 2024 it launched spatial AI teaching assistants at Morehouse College, later expanding into the browser-based HoloTutor AI tutoring platform alongside the VXRLabs VR platform.

Risks & controversies

Press coverage of the company's AI teaching assistant pilot at Morehouse College questioned its effectiveness, describing an instance in which the AI assistant lost track of the conversation and answered off-topic. Third-party reviewers also flagged limitations of the earlier campus product: reliance on the third-party ENGAGE VR platform, English-only content, hardware performance requirements for some experiences, and a campus environment modeled on a traditional American campus.

Compiled by commissioned research from 8 cited public sources β€” announcements, filings, and press listed under research sources below.

Key figures

latest reported
3D objects availableJan 20253,500 objects
Creator spacesJan 202560 spaces
Global virtual field tripsJan 2025150 field trips
Higher education institutions partnered for digital twin metaversity campusesJan 202550 institutions
Higher education institutions using VictoryXR VR offeringsJan 2025100 institutions
HoloTutor Plus subscription priceJan 2025$15
Interactive VR simulations in libraryJan 2025160 simulations
KIPP Atlanta Collegiate scholars reporting improved study efficiencyJan 202554.5%
KIPP Atlanta Collegiate scholars saying HoloTutor encourages thinking through prJan 202581.8%
KIPP Atlanta Collegiate scholars using HoloTutor for concept understanding and hJan 202563.6%
KIPP Atlanta Collegiate scholars using HoloTutor multiple times per dayJan 202572.7%
Meta Quest headsets included in a VictoryXR Classroom Simulation Lab bundleJan 202525 headsets
School districtsJan 2025200 districts
Science labsJan 202525 labs
UniversitiesJan 2025160 universities
VXRLabs subscription priceJan 2025$12

Company-reported or press-reported figures, each dated to when it was claimed β€” not independently audited.

Competitors Β· 3

by search overlap

Companies competing with Victory XR for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline Β· 8

launches, deals, and filings
Jan 2025
2025 Best EdTech finalist

VictoryXR cites finalist status in a 2025 Best EdTech award alongside its Meta Premier Partner designation.

source β†—

Jan 2025
ESA and school-choice payment partnerships

VictoryXR is an approved homeschool vendor on Education Savings Account platforms ClassWallet (North Carolina, Arizona, Arkansas, Mississippi), Odyssey (Texas, Georgia, Utah, Louisiana) and Step Up for Students (Florida).

source β†—

Jan 2025
Education bundles with ArborXR

VictoryXR and ArborXR offer joint education bundles combining VR hardware, VictoryXR content and ArborXR device management for schools; ArborXR also hosts free VictoryXR demo apps in its content library.

source β†—

Jun 2024
Spatial AI teaching assistants debut at Morehouse College

Coverage reported Morehouse College professor Muhsinah Morris debuting what was described as the world's first fully spatial AI teaching assistants; related reports described animated, AI-powered versions of Morehouse faculty available to answer course questions.

source β†—

Oct 2023
New Mexico State University immersive teaching collaboration draws Meta attention

NMSU Global Campus immersive learning technologies, including virtual reality, attracted attention from Meta Platforms.

source β†—

Aug 2023
VR headsets deployed to 30 South Carolina schools

Williston-Elko High School was one of 30 schools in South Carolina receiving VR headsets from VictoryXR for classroom use beginning in September.

source β†—

Sep 2021
PIEoneer Awards: Digital Innovation of the Year - Learning

VictoryXR was named Digital Innovation of the Year - Learning by the PIEoneer Awards.

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Mar 2019
1st place Viveport Developer Award

VictoryXR received first place in the Viveport Developer Award, issued by Viveport.

source β†—

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

β–ΈResearch sources Β· 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Victory XR do?
VictoryXR sells VR learning labs and a browser-based AI tutor to K-12 districts, universities and homeschool families.
Who founded Victory XR?
Victory XR was founded by Steve Grubbs in 2016.
Who are Victory XR's investors?
Victory XR's investors include Hartmann Capital, Juvo Ventures, Tamiami Angel.