Vibe
Entrepreneur First '24London, GB · Founded 2024 · 1 known investors
VIBE is an AI relationship companion, built with input from psychologists, that integrates into WhatsApp to prompt daily reflection questions and deeper conversations. It offers 1:1 support and AI-enhanced group chats to help people stay connected with partners and friends.
Also known as VIBE · VIBE AI
Founders & leadership
Vibe was founded in 2024 by Stelio Ropokis and Thomas Metcalfe.
Investors · 1
Company profile
researched Aug 2026VIBE operates an AI product that runs inside WhatsApp rather than as a standalone app. It supports both one-to-one chats and group chats, sending a recurring daily question that users answer in the conversation, with the AI responding and generating personalized insights intended to deepen conversation among people who already know each other, including partners, friend groups and long-distance friendships.
The company states that its product was built with psychologists and that its insights are grounded in that input; the website's FAQ covers how insights are generated and how data privacy and security are handled. The site is organized around three stated principles — reflection, playfulness and support — and includes a manifesto and an audio/listening section. Founders are presented on the site by first name only, Stelio ("chief vibe officer") and Thomas ("chief ai whisperer"), with the team described as assembled through a startup talent programme, and the company is described as backed by Entrepreneurs First.
Business model
Consumer-facing AI service delivered through WhatsApp. The website offers a free trial ("try it for free"); no pricing, subscription tiers or other monetization details are disclosed in the available sources.
Traction
The website cites five-star user reviews and testimonials from named users, and claims that 82% of people feel more connected using the product. No user counts, revenue or other verified traction metrics appear in the sources.
Latest developments
The company website presents an operating product with 1:1 and group chat modes and a free trial, and identifies Entrepreneurs First as a backer. No dated announcements, funding disclosures or product releases are reported in the available sources.
▸Full profile — market position, technology, go-to-market, risks & controversies
Market position
Positions itself as an AI for users' social lives and relationships, operating in consumer AI companionship and relationship/wellbeing tooling. No market share, ranking or competitive comparison data appears in the sources.
The company positions the product as requiring no new app — it works inside WhatsApp — and as being developed with psychologists, extending from 1:1 support to AI-enhanced group chats with personalized insights.
Technology
An AI assistant that integrates into WhatsApp for both 1:1 and group conversations, generating daily questions, conversational replies and personalized insights. The company states the system was built with psychologists. No details on underlying models or infrastructure are disclosed in the sources.
Go-to-market
Direct-to-consumer via the company website with a free trial, distribution through users' existing WhatsApp chats and groups, and social media presence via an Instagram account (@vibe.questions) featuring the founders. User testimonials are used prominently on the site.
Individual consumers seeking self-reflection, couples wanting to feel more connected to a partner, and small or geographically dispersed friend groups that use WhatsApp group chats.
Risks & controversies
No controversies, litigation or regulatory matters appear in the sources. The sources note that data privacy and security are addressed in the company's FAQ but provide no substantive detail; the product's dependence on WhatsApp as its distribution and delivery channel is evident from the company's own description. Public information about the company is limited to its own website, and several similarly named companies (Vibe.co, VIBE Social, Vibe/vibeconnect.social, Vybe) exist and are unrelated.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 8
primary sources listed
- Vibevibe.social · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Vibe do?
- VIBE is a WhatsApp-based AI companion that sends daily questions and psychology-informed insights to individuals and friend groups.
- Who founded Vibe?
- Vibe was founded by Stelio Ropokis, Thomas Metcalfe in 2024.
- Who are Vibe's investors?
- Vibe's investors include Entrepreneur First.
- Where is Vibe headquartered?
- Vibe is headquartered in London, GB.