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VIAR
Techstars '18Seattle, US · Founded 2016 · Delaware corporation · 3 known investors
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VIAR develops digital work instruction platforms for manufacturers to create, distribute, and standardize operational procedures. The company serves global manufacturing organizations seeking to improve productivity and workforce knowledge transfer.
Also known as VIAR d.o.o. · VIAR Inc. · Viar360
Founders & leadership
VIAR was founded in 2016 by JERNEJ MIRT.
Investors · 3
How we know: the company's own site · the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$250K disclosed across 1 of 2 rounds · 2017
▶$250KraisedMar 2017 · 3 investors · Other TechnologyRule 506(b)
- JERNEJ MIRTExecutive Officer, Director
- BLAZ ZAFOSNIKExecutive Officer, Director
- MARKO MUNDAExecutive Officer
- Offering amount
- $500K
- Amount sold
- $250K
- First sale
- Mar 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026VIAR is an industrial software company headquartered in Celje, Slovenia, with a US office in Seattle, Washington. Its stated purpose — reflected in the expansion of its name as Visual Intelligence for Assistance and Reliability — is to turn manufacturing knowledge into structured guidance for the factory floor. The company builds platforms that streamline the creation and distribution of digital work instructions, intended to help manufacturers raise productivity, standardize processes and transfer knowledge across teams.
VIAR's flagship product is REWO, described as a connected worker platform that brings instructions, knowledge, processes and teams into a single system to support more reliable production; it is presented separately at rewo.io. Earlier, the company developed VIAR 360, a web platform for authoring interactive virtual reality content without programming, with published output distributable through apps, websites or social networks and accompanied by built-in analytics on usage and viewer behavior. Related VIAR material also describes authoring and distribution tooling for both virtual and augmented reality.
VIAR is part of the Kolektor Group, an industrial group that employs over 5,000 people, and states it is a Techstars company. It reports ISO 9001, ISO 14001 and ISO 27001 certifications.
Business model
VIAR sells industrial software to manufacturers, centered on the REWO connected worker platform for digital work instructions. Its stated onboarding approach moves customers from a pilot on a first production line to broader deployment across additional sites.
Traction
The company reports global customers across manufacturing industries. Its earlier VIAR 360 platform was reported in use by American universities, agencies and corporations such as Disney, Microsoft, Samsung and Bosch, and a pilot deployment was begun at one of Kolektor's manufacturing companies following the 2017 Kolektor Ventures investment. A Built In Seattle profile lists 18 total employees.
Latest developments
VIAR's current focus is REWO, a connected worker platform for standardizing work, supporting teams and improving production reliability, presented as its flagship product alongside its role within the Kolektor Group.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
VIAR positions itself as a provider of digital solutions for the manufacturing industry, differentiated by its affiliation with the Kolektor Group, a roughly 5,000-person industrial group that also invested in the company through Kolektor Ventures. It was named Slovenian Start:up of the Year in 2017.
The company emphasizes product design shaped by input from operators, line leads and process engineers; rapid pilot-to-plant onboarding that scales across sites without rework; the backing and manufacturing track record of the Kolektor Group; and ISO 9001, ISO 14001 and ISO 27001 certifications.
Technology
The company's platforms cover authoring and distribution of digital work instructions and, in earlier form, virtual and augmented reality content. VIAR 360 allowed users to build interactive VR stories without programming, publish them to apps, websites or social networks, and track usage and user behavior through built-in analytics. REWO connects instructions, knowledge, processes and teams within one system for production environments.
Go-to-market
VIAR works directly with manufacturing organizations, using a structured onboarding playbook to bring a first production line live quickly before scaling to additional sites. It operates an EU office in Celje and a US office in Seattle, and markets REWO under its own site at rewo.io.
Manufacturers and industrial operations globally, including operators, line leads and process engineers on the factory floor. The earlier VIAR 360 platform was reported as used by US universities, agencies and corporations including Disney, Microsoft, Samsung and Bosch.
Geography
EU office at Breg 16, 3000 Celje, Slovenia (VIAR d.o.o.) and US office at 1916 Pike Place Ste 12 #1411, Seattle, WA 98109 (VIAR Inc.). The company describes customers across manufacturing industries globally.
History
Company materials give a founding year of 2015 and describe headquarters in Celje, Slovenia, alongside a Seattle presence. In 2017 the company received the Slovenian Start:up of the Year award at the PODIM Conference and took investment from the corporate venture fund Kolektor Ventures, which cited VIAR's drag-and-drop virtual content platform and began a pilot project at one of Kolektor's manufacturing companies. VIAR is now described as part of the Kolektor Group. Its earlier product line was the VIAR 360 virtual reality authoring platform; its current flagship is the REWO connected worker platform.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsKolektor Ventures, the corporate venture fund of the Kolektor Group, made an investment in VIAR, the Celje-based developer of the VIAR 360 VR authoring platform, as its third investment; an initial pilot project was started at one of Kolektor's manufacturing companies.
VIAR received the Slovenian Start:up of the Year 2017 award at the international PODIM Conference.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 9
primary sources listed
- VIARviar.si · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does VIAR do?
- Slovenian-American industrial software maker behind REWO, a connected worker platform for digital work instructions.
- Who founded VIAR?
- VIAR was founded by JERNEJ MIRT in 2016.
- Who are VIAR's investors?
- VIAR's investors include Techstars, 9Mile Labs.
- How much funding has VIAR raised?
- VIAR has disclosed $250K raised across 1 of its 2 known rounds.
- Where is VIAR headquartered?
- VIAR is headquartered in Seattle, US.