Via
Founded 2020 · 15 employees on LinkedIn · 5 known investors
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Via.Delivery operates a Buy Online, Pickup Anywhere (BOPA) network with more than 36,000 local commercial pickup locations across the U.S., including sites inside pharmacies, grocery stores, gas stations and convenience stores. Its cloud-based digital logistics platform lets e-commerce retailers ship orders to these pickup points and send shoppers automated shipping and delivery status alerts.
Also known as Via.Delivery · ViaDelivery
Founders & leadership
Via was founded in 2020 by Mitchell Nikitin, Olga Nikitina, and Olga Nikitin.
Investors · 5
Company profile
researched Aug 2026Via.Delivery operates a "Buy Online Pickup Anywhere" (BOPA) network that lets online retailers and direct-to-consumer brands offer pickup at commercial retail sites as an alternative to home delivery. The network comprises more than 36,000 locations across the United States, including pharmacies, grocery stores, convenience stores and office-service locations that shoppers already visit routinely.
The company combines three components: the pickup-location network itself, carrier contracts and rates negotiated specifically for deliveries to those locations, and checkout technology delivered through plugins that surface the pickup options during web checkout. Shoppers receive automated communications at each stage of the order and delivery process, and pickup at the location requires identification and the last digits of the tracking number. The company reports more than 1 million parcels delivered, an NPS of 70, and pickup completed in about one minute at the counter.
Business model
Via.Delivery sells its pickup-location delivery capability to online retailers and D2C brands, integrating into their checkout and order-management systems and handling the shipment to the pickup point under its own carrier contracts and rates.
The site indicates retailers use Via.Delivery's carrier contracts and rates for deliveries to its pickup locations, with commercial delivery pricing published in retailer checkout.
Traction
Reported traction includes more than 1 million parcels delivered, a network grown from more than 21,000 to more than 36,000 pickup locations, an NPS of 70, customer ratings of 4.7 on Trustpilot, 4.8 on Google Reviews and 5 on the Shopify App Store, and reported average brand savings of $3.60 per parcel with 6-26% of customers selecting pickup instead of home delivery.
Latest developments
Via.Delivery's pickup network expanded past 36,000 locations, it was made selectable as a carrier for merchants using ShipStation, and it added retail brand deployments including Perry Ellis International.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as an alternative delivery option for e-commerce brands competing against fast home-delivery expectations set by large marketplaces, with named retail adopters such as Perry Ellis International and merchant reach through the ShipStation platform.
Rather than limiting pickup to a retailer's own stores, Via.Delivery aggregates third-party retail sites into a single network, uses commercial rather than residential delivery rates to avoid residential surcharges and accessorials, and positions secure staffed locations against package theft and missed signature-required deliveries.
Technology
A cloud-connected checkout and shipping layer: plugins that display 36,000+ pickup locations at web checkout, integration with retailer order-management systems, pickup-location data, carrier rate management, and automated email and SMS shipment status and ready-for-pickup notifications.
Go-to-market
Distribution is through checkout and OMS plugins and integrations with third-party e-commerce and shipping platforms, including availability as a carrier option inside ShipStation, plus a Shopify app listing and direct demos for brands.
Online retailers and direct-to-consumer brands shipping parcels to U.S. consumers, including apparel, merchandise and beverage sellers; end users are shoppers who prefer secure or lower-cost pickup over home delivery.
Geography
United States, with pickup locations distributed nationally across retail chains and service outlets.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsSpecialty apparel retailer Perry Ellis International began offering customers pickup of online orders at brick-and-mortar sites using Via.Delivery's buy-online-pickup-anywhere solution.
Via.Delivery became selectable as a carrier within ShipStation, making its U.S. local pickup-location delivery option available to ShipStation's e-commerce merchant base (described as 100,000+ merchants).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Viavia.delivery · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Via do?
- Via.Delivery runs a U.S. "Buy Online Pickup Anywhere" network of 36,000+ retail pickup locations for e-commerce shipments.
- Who founded Via?
- Via was founded by Mitchell Nikitin, Olga Nikitina, Olga Nikitin in 2020.
- Who are Via's investors?
- Via's investors include Cathexis Ventures, Flucas Ventures, Good News Ventures, Kube VC, Tunitas Ventures.