Fundraising FoxVerto Analytics
Acquired5 known investors
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Monitors consumer behavior across all devices, apps and platforms daily.
Also known as Verto
Founders & leadership
Investors · 5
Also in the syndicate · 3
Company profile
researched Aug 2026Verto Analytics was a Helsinki, Finland-headquartered media and cross-device measurement company, founded in 2013, with additional offices in the United States. It provided a consumer-centric measurement solution for monitoring consumer behaviour across the devices, apps and platforms used throughout the day, delivering data and insights used for marketing, competitive intelligence, media buying, and product strategy and development.
The company's technology measured consumer behaviours holistically and was used by brands and media companies internationally to understand behaviour and measure consumer journeys. It marketed both syndicated and custom market research tools, and stated in 2020 that new funding would support platform expansion in the US and Europe alongside continued R&D.
In May 2021 the company filed for bankruptcy, and in June 2021 US consumer insights platform DISQO acquired Verto's technology, intellectual property and measurement capabilities. The Verto Analytics brand was retired and 12 employees, excluding the chief executive, transferred to DISQO.
Business model
Verto Analytics sold measurement and analytics data and insights to brands, agencies, media companies and researchers, offering both syndicated products and custom market research solutions.
Traction
Reported revenues of EUR 4.8m in FY2019 (down 6% year on year) with EBIT of EUR -4m, and total funding of nearly EUR 40m, including EUR 6m from crowdfunding. At the time of the 2021 acquisition the company had 12 employees excluding its chief executive.
Latest developments
DISQO announced the acquisition of Verto Analytics on 15 June 2021, taking over its technology, intellectual property and measurement capabilities and retiring the Verto Analytics brand.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Verto Analytics operated in media and audience measurement and market research technology, competing with US-based DISQO, which ultimately acquired it. Reported revenue was EUR 4.8m in FY2019, down 6% year on year, with EBIT of EUR -4m.
Technology
The company built cross-device measurement technology designed to capture consumer behaviour across every device, app and platform a person used during the day, supporting holistic measurement of consumer journeys. Its technology and intellectual property passed to DISQO in the 2021 acquisition.
Go-to-market
Brands, advertising agencies, media companies and platforms, and market researchers.
Geography
Headquartered in Helsinki, Finland, with offices in the United States; solutions were used by brands and media companies internationally, and the company planned platform expansion across the US and Europe.
History
Founded in 2013 in Helsinki, Verto Analytics raised a Series B round led by EQT Ventures in 2016 and closed a further $16m round in December 2019, announced in January 2020. Patrick (Pat) Brennan, previously president of US operations, was appointed chief executive. The company filed for bankruptcy in May 2021 and was sold to DISQO in June 2021, after which its brand was retired.
Risks & controversies
Finnish press coverage reported that the company filed for bankruptcy in May 2021 and that the undisclosed purchase price in the DISQO sale was lower than total debt, so shareholders received no consideration.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsConsumer insights platform DISQO acquired Verto Analytics' technology, intellectual property and measurement capabilities. Financial terms were not disclosed; the Verto Analytics brand was retired and 12 employees, excluding the chief executive, joined DISQO. Finnish coverage reported the purchase price was lower than total debt, leaving no consideration for shareholders.
Finnish press coverage reported that Verto Analytics filed for bankruptcy in May 2021, ahead of its sale to DISQO.
Patrick Brennan, earlier president of US operations, was named chief executive of Verto Analytics and was its chief executive prior to the DISQO acquisition.
Verto Analytics announced a $16m round, formally closed in December 2019 and described as its third significant round, from earlier investors including Conor Venture Partners, Open Ocean Capital and Finnish Industry Investment plus existing management and founders; proceeds earmarked for platform expansion in the US and Europe and commercial launches of new syndicated and custom tools.
$16M source ↗
EQT Ventures led Verto Analytics' Series B funding, reported as one of the largest in Finland that year.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Verto Analytics do?
- Helsinki-based cross-device measurement company whose consumer behaviour analytics business was acquired by DISQO in 2021.
- Who are Verto Analytics's investors?
- Verto Analytics's investors include OpenOcean, EQT Ventures.