Verofax

Verofax offers an enterprise platform built around what it calls "AI Employees" — conversational, agentic AI agents deployed across websites, mobile apps, phone, email, WhatsApp and onsite hardware to answer questions, guide customers, automate tasks and support sales. The company groups its offering into three lines: Entertainment AI (AI mascots, virtual guides, gamified journeys and AR activations aimed at visitor engagement and spend), AI Employees (multilingual, always-on customer service and recommendation agents), and Compliance AI (computer-vision verification, digital audits and compliance workflows). Agents are described as supporting more than 180 languages and are trained on a customer's own data covering tone, policies, products and workflows, with integrations into CRM, ERP, knowledge-base and ticketing systems such as Salesforce, SAP and Zendesk.

Onsite deployment uses a "Holobox" unit that presents a human-like AI avatar for in-store, kiosk and smart-counter service, including custom celebrity and influencer avatars. Computer-vision use cases listed include tray setup and station validation for food-safety compliance, retail shelf scanning and stock verification, face and gesture recognition for touchless check-in, QR and barcode scanning to trigger product information, and behavioural analytics. Augmented reality is used for treasure hunts across stadiums, cities and museums, virtual try-ons, gamified challenges and product storytelling.

Earlier positioning centred on asset digitisation and traceability: at the time of its 2022 pre-Series A the company described patented technology combining blockchain, augmented reality and artificial intelligence to deliver "traceability as a service", letting brands trace goods through the supply chain, counter counterfeiting, improve manufacturer productivity and convert giveaways into tradeable NFTs.

Founding story

Verofax was founded by Wassim Merheby and Jamil Zablah; Wamda reports a 2018 founding, while Merheby's speaker biography states he co-founded the company in 2019 to address customer engagement and compliance management with AI humans and cognitive computer vision. Merheby, who serves as CEO, previously held retail leadership roles at Microsoft, Nokia and Kraft Foods and set up his first business in 2010 as a Nokia-Microsoft partner.

Business model

Verofax sells enterprise software and deployments to businesses and public-sector organisations, engaging prospects through demo bookings and direct contact with its sales team. Onsite deployments combine software with Holobox avatar hardware, and the company states implementations can go live in around 30 days.

Enterprise software deployments sold to brands, venue operators and government bodies; the site markets outcomes such as increased sales, upsell revenue and reduced operational costs rather than published pricing.

Traction

The company reports deployment in more than 50 markets and Fortune 100 customers. Marketing claims include validated 20–50x marketing ROI, conversion uplift of up to 70% in retail, and a 45% sales increase from Holobox deployments; these figures are company-stated. A customer quote from Anheuser-Busch's global director for premium brands references an interactive-packaging deployment during a FIFA World Cup promotion.

Latest developments

The company's current website presents an AI Employees platform across web, app, phone, email, WhatsApp and onsite channels, with Entertainment AI and Compliance AI lines. CEO Wassim Merheby is listed to speak on a panel about AI and human interaction at the Sharjah Entrepreneurship Festival on 31 January 2026.