Verato
Mclean, US · Founded 2013 · Delaware corporation · 195 employees on LinkedIn · 3 known investors
Verato provides an identity master data management platform (Verato MDM Cloud) that unifies, enriches, and manages identity data across systems. It offers identity intelligence to create a trusted data foundation for improving experiences, business operations, and AI readiness.
Founders & leadership
ML

Mark LaRowinChief Executive Officer
JB

J. Brent WilliamsinFounder, formerly President and CEO/CTO2012–2019
GK

Grace KohinChief Strategy Officer2018–2020
RA
Rel AmbrozySecretary
Board
SB

KB
Kent BennettBoard director
AG
Arun GuptaBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$19.5M disclosed across 2 rounds · 2016–2018
▶$10MraisedJan 2019 · 9 investors · Other TechnologyRule 506(b)
▶$10MraisedJan 2019 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Isaac HeExecutive Officer
- Sanju BansalDirector
- Rel AmbrozyExecutive Officer
- Mark LaRowExecutive Officer, Director
- Kent BennettDirector
- Evan DeCorteDirector
- Todd StottlemyerDirector
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.5MraisedDec 2016 · 9 investors · Other TechnologyRule 506(b)
▶$9.5MraisedDec 2016 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sanju BansalDirector
- Mark LaRowExecutive Officer, Director
- Rel AmbrozyExecutive Officer
- J. Brent WilliamsExecutive Officer, Director
- Kent BennettDirector
- Arun GuptaDirector
- Grace KohExecutive Officer
- Offering amount
- $12.5M
- Amount sold
- $9.5M
- First sale
- Dec 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapNetezza59 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Informatica48 shared keywordsInformatica offers the Intelligent Data Management Cloud (IDMC), a cloud-native platform for discovering, connecting, integrating, and governing data across hybrid and multi-cloud environments, with AI-driven automation. It serves enterprises across use cases such as analytics, cloud modernization, regulatory compliance, and supply chain management.
IQVIA42 shared keywordsIQVIA is a healthcare data and technology company that supports life sciences organizations in research, clinical development, and commercialization of medicines and medical solutions.
Gaine34 shared keywordsGaine provides a data architecture layer that prepares enterprise data for AI models by adding context, governance, and connection, then ensures AI decisions are executed back into operational systems with traceability.
Companies competing with Verato for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Verato do?
- Verato provides an identity master data management platform (Verato MDM Cloud) that unifies, enriches, and manages identity data across systems. It offers identity intelligence to create a trusted data foundation for improving experiences, business operations, and AI readiness.
- Who are Verato's investors?
- Verato's investors include Bessemer Venture Partners, Columbia Capital, Blue Delta Capital.
- How much funding has Verato raised?
- Verato has disclosed $19.5M raised across 2 rounds.
- Where is Verato headquartered?
- Verato is headquartered in Mclean, US.


