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Veeplay
Techstars '19Munich, DE · Founded 2015 · 2 employees on LinkedIn · 1 known investors
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Veeplay develops ad formats and playback technologies for video platforms to increase advertising revenue. The company serves video-driven businesses seeking to monetize content while maintaining audience experience.
Also known as Appscend Video Solutions GmbH
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Veeplay, operating as Appscend Video Solutions GmbH, provides video playback and monetization infrastructure for publishers, broadcasters and other video-driven companies. Its platform is organized into modules: cloud video APIs for uploading, transcoding, storing and streaming video files; native video player SDKs for web, mobile apps and smart TVs; and server-side ad insertion. Platform capabilities listed by the company include HLS with CMAF packaging, AES encryption, DRM integration, a video CDN, live streaming, VR/360 support, subtitles and closed captions, video thumbnails, offline MP4 support and analytics.
Monetization features are central to the product set and include scene-based ad insertion, server-side ad insertion, ad-blocker avoidance and standards-compliant ad delivery supporting VAST 1-4, VMAP, MRAID and Google IMA, so customers can use any VAST-compliant ad server or exchange. The player is offered with visual customization, skins and on-screen controls, picture-in-picture and full-screen interfaces, gapless playback with ad pre-buffering, multi-track audio, and casting and TV playback across Apple TV, Android TV, Chromecast, Google Cast, Amazon Fire TV and Nexus Player. Earlier coverage described the core offering as an enterprise-grade native mobile video player with SDKs for iOS, Android and Windows, pre-integrated with leading DRM providers.
Founding story
According to the company, Veeplay was founded in 2015 by a team of serial technology entrepreneurs focused on technical challenges in video monetization. A 2017 trade article states the company was founded in Munich, Germany in 2014 by Sebi Vaduva, Gabi Dobocan, Ion Marinescu and Lukas Schoengut.
Business model
Veeplay sells video infrastructure software to businesses on a modular, usage-based basis: customers select individual products (player SDK, cloud video APIs, server-side ad insertion) and pay incrementally according to usage, with pricing quoted per use case through an online configurator. New accounts are offered a free entry tier including $35 in cloud credits and 15,000 video player impressions, with no credit card required.
Usage-based software fees per selected module: video player SDK priced by unique streams played per month, video APIs priced by encoding minutes, number of videos stored and minutes streamed, and server-side ad insertion priced by videos played per month and average ads inserted per video.
Traction
As of March 2017 the company reported delivering 40 million ad impressions per month and counted ProSiebenSat.1, SPORT1 and Markiza TV among its users. Company materials describe a ProSiebenSat.1 deployment across mobile apps for a broadcaster reaching 45 million households in Germany, Austria and Switzerland, and claim a 25% increase in ad revenue from server-side ad insertion.
Latest developments
Company materials dated 2020 present a three-product platform spanning video APIs, video players and server-side ad insertion, with a free tier of $35 in cloud credits and 15,000 player impressions.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Veeplay describes itself as a provider of video playback technology used by leading media companies worldwide, and cites deployments with ProSiebenSat.1 Media SE, SPORT1 and Markiza TV. A German startup database classifies it as an early-stage B2B SaaS company in the media, arts and entertainment sector with 1-10 employees.
Veeplay positions its offering around a modular architecture that lets customers adopt and pay for individual components while retaining control over their video products, combined with natively built players for each platform and advertising features aimed at revenue capture, including scene-based and server-side ad insertion, ad-blocker avoidance and broad ad-standard compliance (VAST 1-4, VMAP, MRAID, Google IMA) alongside DRM pre-integration.
Technology
Veeplay's stack covers video ingestion and processing (any input file format, transcoding, storage, HLS with CMAF, AES encryption, test streams), delivery (video CDN, live streaming, subtitles and closed captions, thumbnails, offline MP4, VR/360), native playback SDKs for websites, apps, smart TVs and connected-TV devices, DRM integrations, and an ad layer supporting VAST 1-4, VMAP, MRAID and Google IMA with server-side and scene-based ad insertion, ad-blocker avoidance and analytics.
Go-to-market
The company sells directly to media and broadcast organizations, supported by a self-serve entry path: prospective users sign up online for a free tier and can generate a personalized price quote via a pricing configurator before sales follow-up. Named customer references and testimonials from ProSiebenSat.1, SPORT1 and Markiza TV are used as proof points, and the site lists a partners program.
Video publishers, broadcasters and media conglomerates, as well as video-driven companies of other sizes seeking to stream, secure and monetize video inventory; referenced customers include ProSiebenSat.1 Media SE, SPORT1 and Markiza TV.
Geography
Headquartered in Munich, Germany, with an EU office at Landshuter Allee 9-11 in Munich and a US office at 201 Spear Street, San Francisco, California. Customers cited are media companies in Germany, Austria, Switzerland and Slovakia, and the company describes its user base as media companies worldwide.
History
The company was founded in Munich in 2015 according to its own about page; a third-party startup database and a 2017 trade article date the founding to 2014. Its legal entity is Appscend Video Solutions GmbH. By March 2017 it had been adopted by broadcasters including ProSiebenSat.1, SPORT1 and Markiza TV and reported delivering 40 million ad impressions per month. Sebastian (Sebi) Vaduva is listed as a managing director between 2014 and 2017, and Lukas Karl Andreas Schöngut is listed as managing director. The website carries a 2020 copyright notice for Appscend Video Solutions GmbH.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 5
Companies working in the same space as Veeplay.
▸Research sources · 8
primary sources listed
- Veeplayveeplay.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Veeplay do?
- Munich-based Veeplay provides video player SDKs, cloud video APIs and server-side ad insertion for publishers and broadcasters.
- Who are Veeplay's investors?
- Veeplay's investors include Techstars.
- Where is Veeplay headquartered?
- Veeplay is headquartered in Munich, DE.