Vaz
1 known investors
Tokyo-based marketing company VAZ runs social media marketing, an influencer/talent production arm and owned media channels.
Also known as VAZ · VAZ, Inc. · 株式会社VAZ
Investors · 1
Company profile
researched Aug 2026株式会社VAZ (VAZ) is a Japanese marketing company headquartered in Ginza, Chuo-ku, Tokyo, that builds campaigns around social media reach, influencer talent and owned digital media. Since 2024 the company has organised itself into three linked business lines plus a cross-company task force: a social media marketing business (campaign planning, SNS advertising, influencer marketing, SNS content production, account operation and affiliate work); a production/content business described as a hybrid agency combining SNS and mainstream entertainment, which signs influencers, actors and models and provides exclusive management, SNS production for agency-contracted talent, promotion to television and magazines, live-streaming consulting, tie-ups, casting, MCN services and IP business such as events, merchandise and fan clubs; and a media platform business operating multiple company-owned YouTube and social channels used both to develop talent and to deliver client campaigns.
The fourth unit, PicQ ("Persona Insights & Community Quantification"), is a company-wide team focused on marketing to women, using persona analysis drawn from its influencer roster to inform marketing plans, female influencer production, product development and media operations. Owned media listed by the company include めるぷち, MelTV, CUL DRAMA, 神化転生戦記VARZ, 落合博満のオレ流チャンネル and バグる、愛。, while talent includes ぷろたん, コスメヲタちゃんねるサラ, さくら, おさき, もか, α＋ and 沖玲萌. The company is led by President and Representative Director Tetsuya Tani, with a board that includes CFO Shin Hayakawa and several other directors, and states capital (including capital surplus) of ¥1,278,316,080.
Founding story
The company was established on 22 July 2015 and is led by Representative Director and President Tetsuya Tani, who frames VAZ's direction around structural understanding of business and society rather than reliance on influencer follower counts alone.
Business model
VAZ earns from client marketing engagements (campaign planning, SNS advertising, influencer marketing, content production, account operation, affiliate) and from monetising talent it manages via advertising tie-ups, casting, media appearances, live streaming, and IP activities such as events, goods and fan clubs. It also operates its own YouTube and social media properties, which it states are exclusively company-run and can therefore be packaged into client solutions.
Revenue derives from client-paid marketing services and advertising, talent management and casting commissions, IP and fan-monetisation activities, and operation of owned media channels.
Traction
Company disclosures list capital including capital surplus of ¥1,278,316,080, six named shareholders, a talent roster of named influencers and models, and six owned media properties. Talent appearances announced in August 2026 include television and event bookings such as 超WEGO 2026 and GAKUSEI RUNWAY 2026 WINTER in YOKOHAMA.
Latest developments
In January 2025 VAZ absorbed its subsidiary KOLTECH Inc. by merger. Recruiting materials cite a company goal of a stock market listing, and the company reports a business framework renewed in 2024 around social media marketing, production, media and the PicQ female-marketing team.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
VAZ positions itself as a marketing company aiming to lead in marketing to women, especially Generation Z, combining influencer management with campaign execution and owned media.
VAZ combines an in-house influencer and talent roster, exclusively operated media channels and a dedicated female-marketing analytics team, allowing it to offer campaign, casting, content and media solutions from one organisation.
Technology
The company's stated assets are its accumulated influencer network, SNS advertising know-how, and data and analytics used for persona insight and community quantification through the PicQ team rather than a proprietary technology platform.
Go-to-market
Client work is sold directly as marketing solutions spanning paid social, influencer campaigns and content production, supported by owned media inventory and an in-house talent roster; talent supply is recruited through open auditions with no registration fee, and applicants are required to already be active on social media.
Companies seeking marketing support around awareness and buzz creation, particularly those targeting Generation Z and female consumers, plus influencers, creators, actors and models seeking management and development.
Geography
Operations centre on Japan, with the head office at Tsukamoto Sozan Building 2F, 4-2-15 Ginza, Chuo-ku, Tokyo 104-0061, one minute from Ginza Station.
History
VAZ was incorporated on 22 July 2015. It raised a Series A of ¥30 million in September 2015, a Series B of ¥200 million in March 2016 and a Series C of ¥1.1 billion in March 2018. Subsidiary KOLTECH Inc. was established in April 2019 and absorbed into VAZ by merger in January 2025. The head office moved to Chuo-ku, Tokyo in September 2020 and to Ginza, Chuo-ku in August 2023. In January 2022 VAZ became a consolidated subsidiary of Kyodo Public Relations Co., Ltd. The company restructured its business framework into its current four units in 2024.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 9
launches, deals, and filingsVAZ absorbed its subsidiary 株式会社KOLTECH by merger.
VAZ became a consolidated subsidiary of 共同ピーアール株式会社 (Kyodo Public Relations Co., Ltd.), which is also listed as a principal shareholder.
Company history records a Series C capital increase of 1.1 billion yen.
Company history records a Series B capital increase of 200 million yen.
Company history records a Series A capital increase of 30 million yen.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Vazvaz.co.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Vaz do?
- Tokyo-based marketing company VAZ runs social media marketing, an influencer/talent production arm and owned media channels.
- Who are Vaz's investors?
- Vaz's investors include Colopl Next.