Vaya

Vaya Technologies operates a platform that lets vertical software companies serving small businesses embed credit products directly into their applications. Customers of Vaya can design credit offers, configure how and where credit appears in their product workflows, and integrate the experience through no-code and low-code options. Credit can be configured so that funds are restricted to spending within the software provider's own application, or left open for the end customer to use as they choose.

The platform also supports secure data connections from the software provider so that credit applications can be pre-filled and end customers pre-approved. Vaya positions the offering around three business outcomes for its software partners: higher adoption of the features into which credit is embedded, greater product usage and net dollar retention, and incremental revenue per user. The company states that it assumes the risk, capital and compliance responsibilities associated with the credit offering rather than leaving them with the software partner. Its website markets to prospects through a scheduled demo call.

Business model

Vaya sells its embedded credit platform to vertical SaaS companies whose end customers are small businesses. The software partner surfaces the credit product inside its own application, while Vaya takes on the underlying risk, capital and compliance functions.