V Art
2 known investors
V-Art provides technology for intellectual property licensing and monetization of digital content and AI datasets, offered as installation packages with a licensing system, smart contracts, and IP safeguards. It serves creators and brands across industries such as luxury, gaming, and entertainment, and enables licensing of assets for AI training and commercial use.
Also known as V-Art · V-Art Protocol
Founders & leadership
Investors · 2
Company profile
researched Aug 2026V-Art (branded as V-Art Protocol) develops technology for intellectual property licensing and monetization of digital content, including datasets used for AI. The stated mission is to balance the interests of IP rights holders and AI companies within the digital content ecosystem, serving two constituencies: creators and brands seeking IP protection and licensing revenue, and AI companies seeking content for model training and new AI-based products.
The product is delivered as installation packages that are transferred to the customer's control and installed on the customer's own website, so that the customer's team manages the licensing system directly. The described workflow has four stages: demo and onboarding with integration support and team training; uploading digital content, with automatic creation of collections and datasets, certification of IP rights on the blockchain, and selection of a monetization method (sale or use); configuring licensing terms via a licensing constructor, including task-specific licenses, distributed royalties, and private or public licensing offers; and asset management through a dashboard covering asset and deal tracking, provenance generation, sales analytics for valuation, and renewal or termination reminders. Capabilities highlighted include licensing assets for AI training, digital experiences, or commercial use, together with built-in IP safeguards and smart contracts.
Founding story
V-Art was co-founded by Anastasiia Gliebova (CEO) and Dr. Olga Simson (CSO), both lawyers working on intellectual property and digitalization in the creative industries. Simson brings over 25 years in IP law with academic research at Queen Mary University of London, CEIPI at the University of Strasbourg and the Max Planck Institute for Innovation and Competition, more than 50 creative-industry projects and cases including a settlement agreement with Netflix, and over 100 academic publications. Gliebova has more than 8 years of experience, has led 30+ projects, managed IP portfolios valued at over $4M, and developed initiatives including the Digital Art Observatory and the European Digital Art Fair.
Business model
V-Art licenses its technology to rights holders as installable packages deployed on the customer's own site, with integration, ongoing technical support and team onboarding; customers then operate the licensing system themselves, setting license terms, distributing royalties and tracking deals. Commercial engagement begins with a booked demo and onboarding.
Traction
The company states it develops its solution in dialogue with advisors and creative-industry professionals; a public endorsement is provided by Grégory Schuber, formerly Senior Vice-President Marketing, Innovation & Franchises at Warner Bros Discovery and previously in marketing roles at Amazon and Coca-Cola Enterprises.
▸Full profile — market position, technology, go-to-market
Market position
V-Art positions itself at the intersection of IP rights management and AI, framing the market problem around inefficient licensing: it cites companies losing 43% of digital profits to slow licensing processes, standard licensing agreements taking 6-12 months, 90% of content remaining unused in the digital world, and 50 lawsuits filed over unauthorized use of content for AI and NFTs.
The company emphasizes customer-controlled deployment (technology installed on the client's own site and managed by the client's team), configurable licensing via a constructor rather than bespoke negotiation, on-chain certification of rights and provenance, and dual applicability to both traditional content licensing and AI dataset licensing.
Technology
The offering combines a licensing system with a licensing constructor for custom terms, smart contracts, distributed royalties, blockchain-based certification of IP rights, automatic generation of collections and AI datasets from uploaded content, provenance generation, usage tracking and sales analytics, plus a management dashboard.
Go-to-market
Direct sales led from the company website through a 'book demo' call to action, followed by onboarding and installation; the company also builds credibility through advisors and creative-industry professionals and through founder visibility as speakers and guest lecturers at institutions including Sotheby's Institute of Art, NYU Tisch, EU Tech Chamber, House of Europe, NFT London and the Art Law Institute (London).
Creators and brands that own digital content and want IP protection and licensing revenue, and AI companies that need licensed content for training models and building AI products. Named use-case sectors include entertainment (media content and campaigns, licensing across distribution channels), fashion and luxury (collections and collaborations), and sport (fan engagement and media rights), alongside gaming and AI-driven industries.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 1
primary sources listed
- V Artv-art.digital · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does V Art do?
- V-Art supplies licensing technology that lets brands and creators monetize digital content and AI training datasets.
- Who founded V Art?
- V Art was founded by Olga Simson, Anastasiia Gliebova.
- Who are V Art's investors?
- V Art's investors include Geek Ventures, SID Venture Partners.