Upscale was founded by Rajiv K. in 2023.

Who are Upscale's investors?

Upscale's investors include Eniac Ventures, M12 (Microsoft's Venture Fund), NVP Capital, Maverick Silicon, Newark Venture Partners, NVIDIA, Premji Invest, Prosperity7 Ventures and 4 more.

Upscale

Founded 2023 · 24 employees on LinkedIn · 12 known investors

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Upscale offers an AI platform that generates TV commercials and performance creative for brands advertising on connected TV (CTV) and streaming channels, handling creative production, media buying, and measurement. It targets ecommerce brands across verticals such as furniture, baby, apparel, supplements, pets, and footwear.

AdTech AI & Machine Learning Marketing Tech

Founders & leadership

Upscale was founded in 2023 by Rajiv K..

Rajiv K.FounderRajiv Khemani is co-founder and CEO of Velaura AI and co-founder and Executive Chairman of Upscale AI. He previously served as co-founder and CEO of Innovium (acquired by Marvell for approximately $1.3 billion in 2021), COO of Cavium, and held executive roles at Intel, NetApp, and Sun Microsystems. He holds a B.Tech. in Computer Science from IIT Delhi, an M.S. in Computer Science from NYU, and an MBA from Stanford University.

Investors · 12

Eniac Ventureslisted by Eniac VenturesNew York City · $1.2M

How we know: Eniac Ventures's portfolio page · Not right? Tell us

M12 (Microsoft's Venture Fund)listed by M12 (Microsoft's Venture Fund)Seattle · $100K – $10M

How we know: M12 (Microsoft's Venture Fund)'s portfolio page · a partner's Signal profile · open dataset · 5k.vc investor directory · Not right? Tell us

NVP Capitallisted by NVP CapitalNew York · $2M

How we know: NVP Capital's portfolio page · the VCSheet dataset · Not right? Tell us

Maverick SiliconreportedSan Francisco

How we know: press coverage · Not right? Tell us

Newark Venture PartnersreportedNewark · $100K – $2M

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NVIDIAreportedSanta Clara

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Premji InvestreportedMenlo Park

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Prosperity7 VenturesreportedDhahran

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Salesforce VenturesreportedSan Francisco · $5M – $50M

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Stepstone GroupreportedCharlotte

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TemasekreportedSingapore

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Tiger Global ManagementreportedNew York · $1M – $100M

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Founder mafia

2 people who came through Upscale went on to found or lead other companies.

Rajiv KhemaniFounderFounded Auradine +3 Kevin WeathermanCofounder, Head of Sales and GTMFounded Facet

Frequently asked questions

What does Upscale do?: Upscale offers an AI platform that generates TV commercials and performance creative for brands advertising on connected TV (CTV) and streaming channels, handling creative production, media buying, and measurement. It targets ecommerce brands across verticals such as furniture, baby, apparel, supplements, pets, and footwear.
Who founded Upscale?: Upscale was founded by Rajiv K. in 2023.
Who are Upscale's investors?: Upscale's investors include Eniac Ventures, M12 (Microsoft's Venture Fund), NVP Capital, Maverick Silicon, Newark Venture Partners, NVIDIA, Premji Invest, Prosperity7 Ventures and 4 more.