Upp
2 known investors
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Upp.ai provides independent technology and an operational framework that helps retailers with large product catalogues manage automated ad platforms and turn advertising spend into a measurable financial asset. It focuses on capital deployment, measurement, and planning for retail media investment.
Founders & leadership
Investors · 2
Bonfire Ventureslisted by Bonfire VenturesLos Angeles · $2M – $6M
How we know: Bonfire Ventures's portfolio page · funding news · uktech.news · the VCSheet dataset · Not right? Tell us
Funding
SEC filings, press & company announcements- Undisclosed amountSeed FundingJun 2023Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Upp do?
- Upp.ai provides independent technology and an operational framework that helps retailers with large product catalogues manage automated ad platforms and turn advertising spend into a measurable financial asset. It focuses on capital deployment, measurement, and planning for retail media investment.
- Who founded Upp?
- Upp was founded by Drew Smith.
- Who are Upp's investors?
- Upp's investors include Bonfire Ventures, Juno Capital Partners.


