Upmesh

Upmesh is a live selling and social commerce platform that automates sales, payments, marketing and fulfilment for merchants selling on Facebook and Instagram. Its core mechanic converts social engagement into orders: the system detects product codes or keywords such as "sold" or "mine" in comments on livestreams, posts, reels and stories, then automatically sends the commenting buyer a pre-populated cart link in chat. Checkout and payment collection happen in-chat or via payment links, with a payment gateway called PayUp built in partnership with Stripe supporting credit cards, e-wallets and manual payment acceptance.

Beyond order capture, Upmesh provides a merchant dashboard covering product and inventory management (including real-time stock edits and reserved/sold tracking during a live), order management and fulfilment, promotions, insights and analytics, downloadable sales and fulfilment reports, printable invoices and packing slips. Engagement and retention tools include automated comment replies, automated trigger-based notifications, memberships and store credits, and a BuyerApp through which returning buyers can view orders, delivery alerts, purchase history, memberships and credits. Additional offerings referenced on the company's site include international livestreaming, value added services and a product marketplace. Merchants connect Facebook Pages (personal profiles are not supported per Meta policy) and may attach multiple pages to a single dashboard; the product is browser-based with no specific device requirements, though a laptop is recommended.

Business model

Upmesh sells a subscription-based SaaS product to merchants, offering a 30-day free trial and accepting subscription payment by credit card or bank transfer. It also operates an integrated payment gateway (PayUp, with Stripe) for buyer payments and references value added services and a product marketplace as further offerings.

Merchant subscriptions, with subscription billing via credit card or bank transfer; buyer payments are processed through the company's Stripe-backed PayUp gateway.

Traction

The company's site reports more than 1,000 active merchants and brands, over 172 million in transacted GMV, more than 2.5 million items sold, over 30 million comments captured, roughly 150,000 hours saved for merchants, and a claimed 40% increase in revenue for users.