UPDATER Inc./Japan

株式会社UPDATER (UPDATER Inc.) is a Japanese company that develops what it calls "骨太なSX" (sustainability transformation) services built around making producers and supply chains visible. Its central premise is that the invisibility of the people who make everyday goods — coffee, clothing, the electricity used to charge a phone — is connected to social problems such as climate change, poverty, and physical and mental health, and its products are designed to disclose that origin information to buyers.

The company operates a portfolio of services spanning several sustainability themes, offered both to corporate customers and to individual consumers. In decarbonization, it supplies renewable electricity from generation plants across Japan as "顔の見える電力" (electricity with a visible face), disclosing the producer's identity and story to consumers, and supplies RE100-compliant renewable electricity with traceability to companies pursuing decarbonized operations. Other lines include a fashion sustainability service providing ethical scores for more than 6,000 fashion brands worldwide plus a corporate-facing ethical rating guide; an EC media business that plans and sells ethically sourced products; a supply-chain visualization service for clean transactions and "consumption with a visible face"; a soil service that visualizes soil carbon storage, biodiversity and plant-fungus symbiosis for land regeneration and farmland value-add; a corporate well-being service that redistributes recruiting costs on the principle that "good companies naturally attract people"; and a physical retail store in Shimokitazawa selling ethical confectionery, fermented sweets and craft goods. Consumer- and corporate-facing membership platforms consolidate these offerings into a single sustainability platform.

Brands and sub-businesses referenced by the company include みんな電力 (electricity), みんな商店 (ethical commerce), みんなワークス (workforce/well-being) and its SX services line.

Founding story

The company traces its origin to a idea from founder Eiji Oishi — the wish to be able to buy "the electricity that a particular person made" — which became the basis for UPDATER's producer-visible approach to energy and goods.

Business model

UPDATER sells sustainability services to both corporate and individual customers, consolidating them on a single platform. Corporate offerings include membership-based sustainability management support, RE100-compliant traceable renewable electricity supply, an ethical rating guide for fashion, supply-chain visualization, soil carbon and biodiversity measurement, and a well-being/recruiting service. Consumer offerings include renewable electricity retail with disclosed generators, a fashion brand ethical-score service, an ethical-commerce EC media property and a physical shop.

Latest developments

In August 2026 UPDATER announced it had provided an hourly-matching electricity tracking system to TISI for use in the EneLink series of core systems for electricity retailers, and announced a second consecutive year of sponsorship of the Sustainable Cosme Award with its UPDATER Prize revised to a consumer-participation format. It also issued a public warning about impersonation emails purporting to come from its representative. The company has obtained B Corp certification and runs projects including an acorn tree-planting donation initiative with Kyoko Koizumi.