Fundraising Fox

UNXD

5 known investors

UNXD is a curated NFT marketplace for digital luxury and culture, built on Polygon and created by media group Nervora.

Also known as UNXD

Founders & leadership

NGNick G.
Nick G.inFounder

Investors · 5

Company profile

researched Aug 2026

UNXD is a curated marketplace for NFTs in the luxury and culture categories, launched in 2021. It works with established luxury and fashion brands to create and auction digital collectibles, many of which are paired with physical counterparts or access to experiences, and it runs its transactions on the Polygon network. Listed brand collaborations include Dolce&Gabbana and Jacob & Co.

The company was created by Nervora, the Middle East media group behind Vogue Arabia and WIRED Middle East. Its founders are Shashi Menon, who serves as CEO and is also the founder and CEO of Nervora as well as CEO and publisher of Vogue Arabia and WIRED Middle East, and co-founder Nick Gonzalez, a former TechCrunch journalist and Nervora co-founder based in Santa Monica. UNXD produced Dolce&Gabbana's debut NFT collection, 'Collezione Genesi.'

Founding story

UNXD was founded in 2021 by Shashi Menon and Nick Gonzalez and was created by Nervora, the publisher of Vogue Arabia and WIRED Middle East. Menon brings a background in fashion media publishing, while Gonzalez's background is in digital media and technology, including work as a journalist at TechCrunch and in Silicon Valley PR/marketing.

Business model

UNXD operates a curated NFT marketplace, partnering with luxury brands to create and sell or auction digital collectibles that may represent both digital and physical assets. Users create accounts on the platform and participate in drops, auctions and purchases.

Traction

The Dolce&Gabbana 'Collezione Genesi' collection sold for approximately $5.65 million.

Latest developments

UNXD has announced partnerships with luxury brands for exclusive NFT collections aimed at linking physical and digital luxury experiences.

Full profile — market position, technology, go-to-market, geography

Market position

UNXD positions itself as a curated marketplace focused exclusively on luxury and cultural NFTs rather than a general-purpose NFT venue.

Exclusive focus on luxury and cultural NFTs, curated collaborations with brands such as Dolce&Gabbana and Jacob & Co., and collectibles that frequently pair digital items with physical counterparts.

Technology

The platform is built on the Polygon network, which UNXD cites for transaction efficiency and scalability.

Go-to-market

Collectors and buyers of luxury and culture-oriented digital collectibles, and luxury brands seeking to issue NFT collections.

Geography

CEO Shashi Menon is based in the United Arab Emirates; co-founder Nick Gonzalez is based in Santa Monica. Affiliated media brands operate across the Middle East.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Collezione Genesi NFT collection salesJan 2021$5.7M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 3

launches, deals, and filings
Mar 2022
UNXD raises $4M seed round

UNXD raised $4 million in a seed funding round led by Animoca Brands, Polygon Studios and Red DAO, intended to expand its presence in the metaverse and luxury NFT space.

$4M source ↗

Jan 2021
Dolce&Gabbana 'Collezione Genesi' NFT collection

UNXD collaborated with Dolce&Gabbana to launch the 'Collezione Genesi' NFT collection, which fetched approximately $5.65 million in sales.

$5.7M source ↗

Jan 2021
UNXD marketplace launch

UNXD launched as a curated NFT marketplace for digital luxury and culture on the Polygon network.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does UNXD do?
UNXD is a curated NFT marketplace for digital luxury and culture, built on Polygon and created by media group Nervora.
Who founded UNXD?
UNXD was founded by Nick G..
Who are UNXD's investors?
UNXD's investors include Future Perfect Ventures, Narcissus Ventures, Animoca Brands, Polygon Studios, Red Dao.