넛지헬스케어㈜

넛지헬스케어㈜ operates Cashwalk (캐시워크), a South Korean mobile pedometer and health rewards application that accrues in-app "cash" points as users accumulate steps. The app tracks daily step counts against a 10,000-step goal and reports activity analytics including calories burned, distance covered, active minutes and hourly step trends, with daily, weekly and monthly views. Accrued cash points are held in a user balance with a stated validity period of one year from the date they are earned, and users can review accrual history over one-, three-, six- and twelve-month windows.

Beyond step tracking, the company runs a portfolio of adjacent health, lifestyle and commerce services accessible from the same account. These include running and marathon event information (런마일), group walking, photo-verification and stamp challenges (팀워크), neighbourhood walking and visit-based point collection (동네산책), habit challenges (모두의 챌린지), a prize draw feature (캐시로또, advertised with a KRW 30 million prize), insurance comparison and claims, 캐시닥 for hospital search, reviews and events and drug lookup, 지니어트 for BMI calculation, weight and blood-glucose management and home workouts, 트로스트 for psychological testing, counselling and meditation/sleep content, 언니의파우치 for cosmetics reviews and ingredient analysis, 과민보스 for symptom checking and digestive health management, 도미노 for domestic and overseas stock information, and a 5-minute mini-game section that also awards cash points. The site additionally references an employee health management offering for corporate clients.

Commerce is handled through 캐시딜, a deals channel selling discounted health supplements, food, beauty, household and apparel products at posted discounts of roughly 25-87% off list price. The site also hosts user communities organised around diet and nutrition, mental health, and digestive/sensitive-stomach topics, with ranked posting activity by comments and recommendations.

Business model

The company distributes a free consumer app that rewards user activity with in-app cash points, monetising the resulting audience and engagement through advertising-supported reward mechanics, a discount commerce channel (캐시딜), insurance comparison and claims, and a set of vertical health services; a corporate employee health management offering is also listed.

Monetisation is indicated through the 캐시딜 discount shopping channel, insurance comparison and claims services, reward/prize-draw and mini-game features tied to cash point accrual, and an employee health management service for organisations.

Traction

The site reports more than 20 million cumulative sign-ups and more than 13.2 trillion cumulative steps recorded, and cites a 15.7 billion-fold figure for increased walking. Community sections show active daily, weekly and monthly posting across health, mental health and digestive-health topics.