어딩

어딩 (Eoding) operates a cloud-based, SaaS travel-industry platform that bundles the operational tooling a travel agency needs to build, distribute and administer travel products. Core modules include a drag-and-drop website builder with responsive templates (more than 40 pre-built site templates are offered for preview), an integrated travel ERP for product, sales and reservation management, and a channeling system that pushes products created in the platform to multiple online sales channels for centralized management.

Additional features cover customer acquisition management with automatic matching of acquired customer lists, OCR-based passport registration in which customers receive an SMS link and submitted passport data is stored for administrator access, an electronic approval workflow for documents such as ticket requests, account statements and arrangement papers, an extranet for communicating with local travel agencies, multiple payment methods, and an SMS/LMS/MMS messaging system with automated templates that merge preset content with customer data. The company also markets adjacent services: AI-exposure/visibility consulting for agencies adapting to AI-based rather than search-box discovery, "어딩 캔버스" for generating travel-industry images such as banners and detail pages, and a "channeling booster" positioned as building recurring inbound traffic that does not stop when advertising stops.

Eoding frames travel agencies — as the creators and suppliers of travel products — as the central players in travel product distribution, and positions itself as an IT partner that identifies and solves agency operational problems on their behalf.

Business model

Eoding sells its platform to travel agencies on a per-account subscription basis. Published pricing is 70,000 KRW covering up to three agency staff accounts, with an additional 15,000 KRW per user from the fourth account onward (VAT excluded); tiered pricing lowers the effective cost at ten or more accounts. Maintenance and server costs are stated to be free. Consulting and creative services (AI exposure strategy, image generation, channeling boost) are offered via inquiry.

Recurring per-seat subscription fees for the SaaS platform, with tiered discounts at higher account volumes and no separate maintenance or server charges.

Traction

As of January 2026 the company reports thousands of partner travel agencies growing on the platform, describes roughly a thousand-plus partner travel agencies, and states cumulative transaction volume surpassed 1 trillion (won) in January 2026. Partner categories listed include travel agencies and an investment company.