브로틴
3 known investors
Korean sports-tech company developing TOURPUTT, an AI-based golf putting analysis and training system, and distributing custom putters.
Also known as (주)브로틴 · VRotein · Vrotein Inc. · 브로틴
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026브로틴 (Vrotein Inc.) is a Busan-based software company classified under application software development and supply. Its core product is TOURPUTT, an AI-based putting analysis solution comprising putting simulators and software that measure and analyze a golfer's stroke data and deliver individualized training programs. TOURPUTT was formally launched in March 2022 and is used in golf academies, by tour professionals, and in club fitting centers, positioning the system for both putting practice and data-driven putter fitting.
Alongside the software business, the company operates a golf equipment line covering golf goods, equipment, and club fitting and repair. It introduces and distributes custom putters from L.A.B. Golf, a manufacturer known for its 'Lie Angle Balance' putter design, in the Korean market, and in August 2022 signed an exclusive license agreement for TAD MOORE putters.
A companion TOURPUTT mobile app is published on Google Play under the developer name VRotein, allowing users to log in, review recorded putting statistics, and locate nearby TOURPUTT sites; it has surpassed 1,000 downloads and was last updated in October 2025. Related apps published by the company include TourPutt Mapping, TOURPUTT Ground, TOURPUTT Box, and TOURPUTT Circle.
Business model
The company combines software and hardware products for putting analysis with equipment distribution. TOURPUTT putting simulators and analysis software are supplied to golf academies, tour professionals and fitting centers, supported by a companion mobile app, while a separate line of business imports and distributes L.A.B. Golf custom putters and licensed TAD MOORE putters and provides golf club fitting and repair.
Revenue is reported at KRW 1,198.46 million (approximately 1.19 billion won) in the company profile, generated from software development and supply plus golf goods, equipment, and club fitting and repair services.
Traction
TOURPUTT reached more than 1,000 downloads on Google Play for its personal mobile app. The company reports 17 employees (per National Pension Service data) and revenue of about KRW 1.2 billion, and has expanded distribution to Japan and North America since 2022.
Latest developments
The TOURPUTT Google Play app was last updated on 15 October 2025. The most recent milestones listed on the company's profile are the November 2023 establishment of North American subsidiary Tourputt Inc. together with a supply partner agreement, and the March 2023 addition of a second Japanese distributor.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company positions TOURPUTT as a putting analysis and training system used across golf academies, tour-professional and fitting-center settings, and complements it by bringing overseas custom putter brands such as L.A.B. Golf into the Korean market.
Technology
TOURPUTT is built on putting data analysis technology that captures and precisely analyzes a golfer's stroke data using AI-based methods, delivered through putting simulators and accompanying software, with results accessible via mobile apps that record putting statistics.
Go-to-market
Direct product deployment at golf academies and fitting sites, exclusive business rights arrangements (including an exclusive agreement for the Choi Jong-hwan Putting Academy business in March 2022), distributor agreements in Japan, a North American subsidiary with a supply partner, trade show presence at the PGA Show, and distribution of imported putter brands in Korea. Consumer engagement is supported through mobile apps and social channels including Instagram and YouTube.
Golf academies, tour professionals, club fitting centers, and individual golfers seeking putting practice and data-based putter fitting.
Geography
Headquartered at 270 Jungang-daero, Suite 669, Dong-gu, Busan, South Korea. International presence includes distributors in Japan (two as of March 2023, including SAO) and a North American subsidiary, Tourputt Inc., established in November 2023.
History
The company was established on 14 March 2012 and is led by representative director Kim Chan-ki. Its earlier activity centered on VR content and platform work: in November 2017 it signed a cooperation agreement with KT as a strategic partner for joint business development, in March 2019 it signed a KT SUPER VR platform development contract, and in June 2019 it signed a contract to supply VR content for LG U+'s 5G cloud gaming service. It also received the Service Innovation Award at the Korea Industry Awards in two consecutive years as of March 2019. The company then moved into golf putting technology: TOURPUTT launched in March 2022, followed by Japanese distribution agreements in July 2022 and an additional Japanese distributor (SAO) in March 2023, participation in the 2023 PGA Show in the United States in January 2023, and the establishment of a North American subsidiary, Tourputt Inc., with a supply partner agreement in November 2023.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 14
launches, deals, and filingsRaised investment on the scale of about KRW 10 billion from investors including UTC Investment, Laguna Investment, Isu Venture Capital and POSCO Technology Investment.
Signed a cooperation agreement with KT for joint business development as a strategic partner.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- (주)브로틴 2023년 기업정보 | 사원수, 회사소개, 근무환경, 복리후생 등 - 사람인saramin.co.kr · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 브로틴 do?
- Korean sports-tech company developing TOURPUTT, an AI-based golf putting analysis and training system, and distributing custom putters.
- Who are 브로틴's investors?
- 브로틴's investors include Laguna Investment.