피처링
Seoul, KR · Founded 2019 · 41 employees on LinkedIn · 3 known investors
Featuring offers an AI-based influencer marketing platform that helps marketing teams discover, group, and manage influencers, along with content and schedules, and predict and track campaign performance. It provides features for collaborative influencer group management, customizable data tables, shareable group links, and bulk import/export of influencer data.
Also known as Featuring · Featuring Inc. · 주식회사 피처링
Founders & leadership
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026피처링 (Featuring) operates an all-in-one influencer marketing platform for brands and marketing teams in Korea. The product covers three stages of the influencer workflow: discovery, where users filter creators by platform, category, follower count, audience attributes and performance metrics; management, where influencers are organized into groups by topic, brand, team or campaign inside a shared, continuously updated workspace with bulk direct messaging and email outreach and a unified inbox; and measurement, where content tracking and automated campaign reports surface engagement, reach, conversion and ROI metrics. A Chrome extension lets users analyze creator profiles directly on Instagram, YouTube and other networks. The company states its database holds more than 17 million cumulative influencer profiles.
A second product line, Featuring Enterprise, is a modular social media intelligence platform aimed at larger corporate customers. It automates brand, content and advertising data collection across YouTube, Instagram, X, TikTok and news channels, applies natural language and sentiment analysis, refreshes data on daily, weekly or monthly cycles, and combines social data with a client's own datasets for competitor analysis, audience analysis, trend detection and automated reporting. The company reports that enterprise customers have seen roughly 90% reductions in data collection time, 30% lower data management resource cost and 50% faster analysis.
The company positions itself as bringing data and AI to an influencer marketing market previously served by agencies and MCNs, and describes its own social media data engine as "Featuring AI." Following its Series B it said it would focus on developing vertical AI agents that automate day-to-day influencer marketing work, recruit senior talent, and expand internationally, including reviewing acquisitions of Japanese companies.
Founding story
The company was established in 2019 by a founding group drawn primarily from Kakao, with participation from people who had worked at other major Korean internet companies such as Naver. Its stated vision is to turn every online influencer into structured data so that any organization can run influencer marketing.
Business model
Featuring sells software-as-a-service subscriptions for influencer marketing, publishing a premium plan at KRW 837,000 per month alongside a seven-day free trial. Around this core solution it offers a managed campaign service for brands that need outsourced influencer marketing operations, and Featuring Enterprise, a configurable social-media data platform sold to larger organizations with custom data collection, analytics modules, API delivery and dedicated customer success, training and technical support teams.
Revenue comes from recurring platform subscriptions (a published premium tier at KRW 837,000 per month), enterprise contracts for custom social data collection and analytics including API access, and fees for managed influencer marketing campaign execution.
Traction
Public materials cite more than 16,000 businesses using the platform, more than 500 large customers on Featuring Enterprise, a database of over 17 million cumulative influencer profiles, a 25% service renewal rate figure, an average client ROAS figure of 400%, and claimed 40% operating resource savings and 25% cost savings. Financially, the company reported 2025 revenue of KRW 9.6 billion, its highest to date, and an operating profit of KRW 750 million.
Latest developments
In May 2026 press reported a KRW 15.3 billion Series B round with existing investors STIC Ventures, Albatross Investment and Magna Investment joined by new investors Hana Ventures, Kiwoom Investment, Korea Development Bank and IBK Industrial Bank, taking cumulative investment to roughly KRW 22 billion. The company said it would use the capital to advance vertical AI agent technology that automates influencer marketing operations and to hire, targeting positioning as an AI solution in fashion and beauty among other sectors. It also said it would accelerate global customer acquisition following the establishment of its Japanese subsidiary and was reviewing mergers and acquisitions of local Japanese companies.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Featuring describes itself as a leading influencer marketing solution in Korea and reports more than 16,000 business customers, from startups to large enterprises, with over 500 large clients on its Enterprise product. It frames its market as a "third generation" of influencer marketing, replacing agency- and MCN-led processes with data and AI. Reported 2025 revenue was KRW 9.6 billion with a first operating profit of KRW 750 million.
The company emphasizes the scale and quality of its proprietary influencer dataset, reported at more than 17 million cumulative profiles, and its in-house social media data engine branded Featuring AI, which supports channel-level performance prediction and automated tracking of executed content. It also cites security and governance credentials, describing itself as the first in Korea's marketing industry to build both information-security and AI management systems, with governance based on ISO/IEC 27001, 27017, 27018 and 27701, workspace-level data isolation, masking of sensitive influencer contact details, Google Cloud hosting and AWS WAF protection.
Technology
The platform is built on a proprietary social media data engine called Featuring AI, which aggregates a database of over 17 million influencer profiles and provides influence analysis, AI-based channel-level performance prediction and automated tracking of published content. Enterprise capabilities include web crawling and custom APIs for brand, content and advertising data, keyword collection, natural language processing and sentiment analysis, scheduled data refresh, and automated reporting. Infrastructure runs on Google Cloud with AWS WAF for web application protection, workspace-level data segregation, masking of sensitive influencer information, and governance aligned to ISO/IEC 27001, 27017, 27018 and 27701.
Go-to-market
The company markets a self-serve seven-day free trial and online sign-up alongside enterprise sales enquiries and campaign agency requests. It publishes content marketing assets such as influencer marketing trend reports and Gen Z lifestyle reports, cites customer case studies by function (marketing/campaign, data/performance, operations/collaboration), and supports enterprise accounts with dedicated customer success managers, onboarding education and technical support.
Brand and in-house marketing teams ranging from startups to large enterprises, marketing and advertising agencies needing campaign operations support, and corporate customers requiring custom social media data pipelines and insight reporting; the company also cites fashion and beauty as target industries. It previously served creators directly with a self-management service called Cinnamon.
Geography
Headquarters are in Gangnam, Seoul, with corporate registration listing addresses at K-Square 10F, 10 Gangnam-daero 94-gil and Gangnam N Tower in Teheran-ro. A Japanese subsidiary was established following selection for a Tokyo Metropolitan Government support program, and the company runs Korea-Japan cross-border creator campaigns and maintains an English-language product site.
History
Founded in 2019 by a team drawn largely from Kakao, with members also from other major Korean IT companies such as Naver, the company built an influencer data business around its own social media data engine. It raised a KRW 5.7 billion Series A in September 2023 and used the proceeds to hire across product, AI engineering, and marketing. It launched a Content Tracking feature for automated campaign performance monitoring, was named to the Forbes Asia "100 to Watch" list, and was selected for the Tokyo Metropolitan Government's BDCT support program, establishing a Japanese subsidiary. In 2025 it reported record revenue of KRW 9.6 billion and an operating profit of KRW 750 million, and in May 2026 press reported a KRW 15.3 billion Series B that brought cumulative investment to about KRW 22 billion.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsPress coverage reported a Series B round of KRW 15.3 billion with participation from existing and new investors via new and secondary shares, bringing cumulative investment to roughly KRW 22 billion.
The company set up a Japan corporation, after which it pursued Korea-Japan cross-border creator marketing campaigns and partner networking; it was also selected for the Tokyo Metropolitan Government's BDCT support program.
Reported annual revenue of KRW 9.6 billion, its highest to date, and an operating profit of KRW 750 million, marking a swing to profitability.
Announced recruitment for product manager, product designer, marketing AE, AI engineer, front-end developer, DevOps and growth marketing manager positions, funded by its Series A.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- 피처링featuring.co · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 피처링 do?
- Korean company operating an AI-based all-in-one platform for influencer discovery, campaign management and performance analytics.
- Who are 피처링's investors?
- 피처링's investors include Laguna Investment.
- Where is 피처링 headquartered?
- 피처링 is headquartered in Seoul, KR.