이공이공

이공이공 (EGONGEGONG, Co., Ltd.) is a Seoul-headquartered global brand accelerator that sources promising Korean consumer products — with a heavy concentration in cosmetics — and distributes them into overseas markets, principally North America, via Amazon and offline retail channels. The company describes its model as buying inventory outright, applying its own operating know-how, funding marketing and logistics, and investing directly in the brand value it helps build, so that growth is shared with the partner brand. Alongside distribution of third-party brands it operates private brands and a marketing services arm covering content, performance and influencer marketing.

The business began as Amazon marketing services for Korean companies in 2018 and has since built out global sales, brand planning, online commerce, and business-platform (software) organizations. Korean beauty brands it says it established in North America include Kahi, It's Skin and Laneige. Registered business lines include import/export and wholesale/retail of household goods, mail-order and e-commerce, and software development and supply. As of 2025 the company reported revenue of KRW 66.56 billion, up from KRW 46.90 billion in 2024 and KRW 20.78 billion in 2023, alongside a 2025 net loss of KRW 39.22 billion.

Founding story

The operation began in 2017 as a US corporate entity, moved to a Korean corporation established on 2 April 2019 under representative director Hyung Joo-hyuk, and started by providing Amazon marketing services to Korean companies from 2018.

Business model

The company purchases inventory of selected Korean products, then lists, markets and distributes them in overseas markets, taking on marketing and logistics spend itself; it also invests directly in partner brands to participate in their growth. Complementary lines include private-label brands, Amazon distributorship/agency work and North American marketing services sold to Korean brand owners.

Revenue is generated from resale of purchased Korean products through Amazon and offline retail channels in North America and other regions, from private brands, and from fee-based marketing and distribution services for client brands. Reported revenue was KRW 20.78 billion (2023), KRW 46.90 billion (2024) and KRW 66.56 billion (2025).

Traction

Reported figures include more than 4,000 SKUs launched in the US, a cumulative investment amount of over KRW 60 billion, an influencer pool of more than 50,000, and more than 200 Korean brands working with the company in North America. Revenue grew from KRW 2.7 billion in 2021 to KRW 46.9 billion in 2024 — roughly 17x in three years — and KRW 66.56 billion in 2025. Employee count is reported at 80-84.

Latest developments

In 2025 the company selected Korea Investment & Securities as lead underwriter and began IPO preparation for a Korean listing, following a KRW 37 billion venture funding round; proceeds from the raise and any future offering are earmarked for expanding the geographies it distributes into. It also ran the 'K-Beauty's Next Big 5 in USA' contest with COSMAX, selecting five K-beauty startups for credit lines, investment review by Smilegate Investment, North American Amazon and offline market support, and a slot at Cosmoprof Las Vegas 2025. Financial statements for 2025 show revenue growth alongside a large net loss and negative total equity.