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United Market
Techstars '22Atlanta, US · 1 known investors
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United Market is a platform using AI technology to enable musicians and producers to collaborate globally and manage their music careers, business operations, and growth through a single integrated system.
Also known as United Market
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026United Market operates a technology platform for musicians, producers and artists, positioning itself as a tech-enabled A&R company. Members use the platform to find and collaborate with other creators in a global network, complete more records, and manage business and growth needs such as royalty collection through a single system. The company markets AI-powered tooling to support collaboration and artist career development.
Beyond peer-to-peer collaboration, the platform offers exposure channels for independent creators, including the ability to submit songs for exclusive playlist placements and for play at sporting events. United Market also works with artist management groups, having established relationships with organizations including The Luxury Group, Miami Music Group, Unkwn Ventures and Foreign Exchange Records. Press coverage in 2022 reported that platform members had produced tracks for artists such as Lil Baby, Babyface Ray, G Herbo, Pooh Shiesty, Big 30 and Future.
Founding story
United Market was founded by CEO Ronald Freeman Jr. together with co-founders Austin Morris, William Cooper and Sencere Smith, and is based in Atlanta. As of November 2022, the company was reported to have been operating for roughly a year and a half.
Business model
United Market runs a membership-based platform for artists and producers, connecting them for collaboration and providing business services including royalty collection, playlist placement submissions and relationships with management groups. Reported creator payouts through the platform exceeded $100,000 as of November 2022.
Traction
The company's website cites more than 25,000 artists, 15,000 music producers, 5,000 collaborations and 50 million streams. Trade press in November 2022 reported over 50,000 music artists and more than 10,000 producers as members, and more than $100,000 paid out to creators.
Latest developments
In November 2022, trade press profiled the company's membership growth, producer credits on charting hip-hop and rap releases, and deals with management groups.
▸Full profile — market position, technology, go-to-market, geography
Market position
Described in 2022 trade press as one of the leading tech-enabled A&R companies, addressing independent creators' challenges around funding, access to top producers and exposure.
Technology
A web platform using AI-powered technology to match and enable collaboration among musicians worldwide while consolidating business and growth functions, including royalty collection, in one place.
Go-to-market
Independent music artists, music producers and artist management groups.
Geography
Headquartered in Atlanta, United States, serving a worldwide network of musicians and producers.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsUnited Market reported deals with management groups including The Luxury Group, Miami Music Group, Unkwn Ventures and Foreign Exchange Records.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- United Marketunitedmarket.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does United Market do?
- Atlanta-based tech-enabled A&R platform connecting music producers and artists for collaboration and career management.
- Who are United Market's investors?
- United Market's investors include Techstars.
- Where is United Market headquartered?
- United Market is headquartered in Atlanta, US.