Umbracity Innovations Inc.
Vancouver, CA · Founded 2014 · 3 employees on LinkedIn · 1 known investors
UmbraCity provides a managed umbrella-sharing service for hotels, offices, and campuses through branded kiosks that guests and employees can tap to borrow umbrellas. The company handles all installation, maintenance, and logistics while properties benefit from a premium amenity requiring no operational effort.
Also known as UmbraCity · UmbraCity Innovations Inc.
Founders & leadership
Umbracity Innovations Inc. was founded in 2014 by Amir Entezari and Babak Assadsangabi.
Investors · 1
Company profile
researched Aug 2026UmbraCity Innovations Inc. (UmbraCity) operates an umbrella-sharing service built around automated kiosks installed at building entrances, lobbies and campuses. Guests, tenants and employees tap a credit card or employee fob at a kiosk to release a property-branded umbrella and return it by placing it back into a slot; the company states no app, PIN or sign-up is required at the kiosk, and that installation takes under 15 minutes with no hardware purchase by the property. Umbrellas can be rented from any kiosk and returned to any kiosk in the network.
The offering is packaged as a single subscription that includes the kiosk, umbrellas, branding and support, with the company handling ongoing operations so that property staff are not involved. Alongside the tap-to-borrow kiosk flow, UmbraCity publishes an iOS app that lets users register for the service, locate nearby kiosks, view rental history, manage their account and contact support. Terms of use describe an optional user account requiring a valid credit card, issuance of a login and PIN, no annual membership fee at the time of publication, and rental plans and fees posted on the website or at kiosks. Sustainability is positioned as part of the product: the company says its umbrellas are upcycled and kept circulating across the network rather than being discarded.
Business model
Properties subscribe to a fully managed service in which UmbraCity supplies and operates the kiosks and umbrellas, provides branding and support, and requires no hardware purchase; end users borrow umbrellas by tapping a payment card or employee fob, with rental plans and fees posted on the website or at the kiosk and no annual membership fee charged at the time of the published terms.
Recurring subscription paid by hotel and workplace properties covering kiosks, umbrellas, branding and support, plus end-user rental fees charged to a registered credit card according to posted plans and charging structures.
Traction
Reports that 94% of umbrellas are returned and recirculated, references properties across North America and a testimonial from Oxford Properties, and maintains an iOS app first released in 2020 with continued updates through September 2024.
Latest developments
The iOS app was updated through version 1.4.1 on 2024-09-30, following 2024 releases that added return notifications, universal links, region change and a payment-method change for the UAE.
▸Full profile — market position, technology, go-to-market, geography
Market position
Describes itself as serving properties across North America, and cites Oxford Properties as a partner reference.
Positioned on operational simplicity for the property: no hardware to buy, installation in under 15 minutes, no app or sign-up required to borrow, network-wide any-kiosk rental and return, property-branded umbrellas, and upcycled umbrellas kept in circulation.
Technology
Automated umbrella kiosks with contactless card or fob authentication and slot-based return detection, supported by a network account system and an iOS app for registration, kiosk location, rental history and account management; notifications on umbrella return and regional payment-method handling were added in 2024 app releases.
Go-to-market
Direct sales to property owners and operators, with website calls to action to request a quote or speak with the team and separate solution paths for hotel and workplace buyers; partner testimonials are used as references.
Hotels seeking a branded guest amenity, and workplace and commercial property operators providing an amenity in lobbies or on campuses for tenants and employees.
Geography
States it serves properties across North America; the trademark is described as registered in Canada or other countries, an App Store review references use in Vancouver, and a 2024 app release added payment-method changes for the UAE.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsLatest published iOS app update, containing bug fixes and improvements.
App version 1.2.1 added notifications on umbrella return and a payment method change for the UAE, alongside a region change feature introduced in version 1.2.0.
The UmbraCity iPhone app, which lets users register for the umbrella-share service, find kiosks, view rental history and manage accounts, appeared on the App Store with version 1.0.1.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Umbracity Innovations Inc.umbracity.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Umbracity Innovations Inc. do?
- UmbraCity runs a managed, subscription-based umbrella-sharing kiosk network for hotels and workplaces.
- Who founded Umbracity Innovations Inc.?
- Umbracity Innovations Inc. was founded by Amir Entezari, Babak Assadsangabi in 2014.
- Who are Umbracity Innovations Inc.'s investors?
- Umbracity Innovations Inc.'s investors include WUTIF Capital.
- Where is Umbracity Innovations Inc. headquartered?
- Umbracity Innovations Inc. is headquartered in Vancouver, CA.