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UMA
Techstars '21London, GB · Founded 2021 · 4 employees on LinkedIn · 1 known investors
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UMA builds a platform for creating, playing, and sharing games. The company focuses on game development and community engagement around meaningful game experiences.
Also known as uma.games
Founders & leadership
UMA was founded in 2021 by Novella and Alice Ursini.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026UMA is a UK-based game company whose stated vision is to build a platform where people can play, make and share meaningful games, using play as a way to enrich, enable and connect people. Its games are aimed at children, covering core school subjects such as maths and history alongside critical life skills including perseverance and creative problem solving.
The company's first product is Xi, a mobile adventure game in which children practise problem solving and build maths confidence. Over the longer term, UMA intends to extend this into a platform on which middle and high school students learn core school subjects and critical skills through its games.
The team is described as a small interdisciplinary group of designers, engineers, artists and subject matter experts, with roles including game engineers, a technical artist, a 3D artist and a community manager, led by a cofounder and CEO and a cofounder and CCO.
Business model
UMA develops and publishes its own video games, starting with a mobile title, with the longer-term aim of operating a platform on which users can play, make and share games.
Traction
UMA's directory listing records no announced funding to date; its first game, Xi, is described as a mobile adventure game for children.
Latest developments
UMA states on its website that it is building a play platform and is actively hiring.
▸Full profile — market position, technology, go-to-market, geography
Market position
UMA is positioned at the intersection of e-learning, EdTech and video games, and is listed in the EU-Startups directory as a UK startup.
Technology
UMA builds mobile and platform-based video games, combining game design and engineering with subject-matter expertise so that gameplay teaches curriculum subjects and problem-solving skills.
Go-to-market
UMA reaches players directly through mobile game distribution, beginning with its adventure title Xi, and maintains a community manager role alongside its design and engineering team.
Children and school-age learners, with a long-term focus on middle and high school students studying core school subjects.
Geography
The company is based in London, United Kingdom.
Compiled by commissioned research from 11 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 3
Companies working in the same space as UMA.
▸Research sources · 11
primary sources listed
- UMAuma.games · web
11 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does UMA do?
- UMA is a London-based game studio building a platform for playing, making and sharing educational games for children.
- Who founded UMA?
- UMA was founded by Novella, Alice Ursini in 2021.
- Who are UMA's investors?
- UMA's investors include Techstars.
- Where is UMA headquartered?
- UMA is headquartered in London, GB.