Fundraising Fox

Ulive

2 known investors

Ulive is a digital fitness platform offering on-demand and live-streamed workout classes through the Urban Active + mobile app.

Also known as Urban Active · Urban Active +

Investors · 2

Company profile

researched Aug 2026

Ulive is associated with the Urban Active + (UA+) mobile application, an Android app published under the package identifier com.epigra.ulive and listed in the Health & Fitness category on Google Play. The app is presented as a 7/24 digital fitness platform intended for use in any location, combining pre-recorded workout programs with daily interactive live-broadcast classes led by instructors.

Functionality described for the app includes building a personalised workout schedule, filtering classes by trainer and difficulty level, tracking training progress toward user-set goals, and interacting with coaches during live online sessions. Recent app updates have focused on the class-booking flow, including displaying the reason a membership package cannot be used for a given class (for example, when the package expires before the class date) and surfacing a package's guest allowance and monthly quota when adding a guest, indicating a membership- or package-based booking model.

Business model

Access to classes is governed by packages that users apply when booking; package rules include expiry dates, monthly quotas and guest allowances, indicating a subscription or class-package model. The app's Google Play data-safety disclosure states that financial information may be collected and shared.

Traction

The Google Play listing records more than 10,000 downloads of the Urban Active + app.

Latest developments

An app update released in 2026 added clearer package rules in the booking flow, including reasons a package cannot be used for a class and visibility of guest allowance and monthly quota, plus performance improvements and bug fixes.

Full profile — market position, technology, go-to-market, geography

Market position

Operates in the consumer digital fitness app segment alongside subscription workout and training applications.

Technology

An Android mobile application (package com.epigra.ulive) delivering on-demand workout programs, scheduling and progress tracking alongside daily live-streamed interactive classes. The Play listing states data is encrypted in transit and that users can request deletion of their data.

Go-to-market

Distribution through the Google Play app store, with instructor-led live sessions and coach interaction used to drive engagement.

Consumers seeking guided physical and mental fitness training, including users training at home, at work or while travelling.

Geography

The app's listed developer, MAT SPORTIF TICARET ANONIM SIRKETI, is based in Maslak, Istanbul, Türkiye.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Google Play downloadsAug 202610,000 downloads

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Aug 2026
Urban Active + app update adds clearer package rules in booking flow

App update showing why a package cannot be used for a class, exposing guest allowance and monthly quota when adding a guest, plus performance improvements and bug fixes.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 6

primary sources listed
  • Uliveulivefitness.com · web

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Ulive do?
Ulive is a digital fitness platform offering on-demand and live-streamed workout classes through the Urban Active + mobile app.
Who are Ulive's investors?
Ulive's investors include Angel Effect, twozero Ventures.