Uinsure

Uinsure is a UK-based home insurance provider that sells 5 Star Defaqto rated policies through a simplified quoting process. Rather than asking customers to compare a range of different policies, the company applies a single policy specification against which multiple underwriters compete to offer their best price. The quote process avoids detailed underwriting questions such as the type of locks fitted or proximity to water.

The company positions itself around ease of use, service speed and product quality, stating that it has offered 5 Star Defaqto rated policies since 2014, that calls are typically answered in seconds, and that its call centres are wholly UK-based. It works with a panel of insurers to underwrite the policies it distributes, and also maintains an adviser/partner area of its website separate from the policyholder area, alongside a knowledge centre containing policy documents and consumer guides.

Business model

Uinsure distributes home insurance policies underwritten by third-party insurers, operating a panel model in which underwriters compete on price for a standardised policy specification.

Traction

As of February 2025 the company reported more than 250,000 customers holding valid, in-force policies and over £16,000,000 paid out in settled claims, with a 4.7/5 customer satisfaction score and thousands of Trustpilot reviews.

Latest developments

Named Best Home Insurance Provider 2025 at the YourMoney.com Awards; the company states it is growing rapidly and is recruiting.